AdsAgent — Paid Ads MCP
OfficialProvides tools for querying Google Ads customers, MCC, Search, PMax, and performance data via the Google Ads API, enabling insights and operational workflows.
Allows managing Meta advertising through tools for insights, ad copy, campaign creation, and performance analysis across connected Meta products.
Allows reading TikTok performance metrics and safely preparing native creative, campaign, and ad-group append workflows.
AdsAgent Tri-Channel Plugin
Public Claude plugin + skill pack for AdsAgent tri-channel hosted MCP: Meta, Google Ads, and TikTok.
Distribution split (important):
Surface | What it is | This repo? |
Claude plugin (self-hosted marketplace) | Skills + root | Yes |
Anthropic Connectors Directory | Hosted MCP server listing only | No — separate submission on |
Official GitHub repo: github.com/adsagents/adsagent-ai-skills
Website: adsagent.md
Official links hub: adsagent.md/connect
Skill pack landing page: adsagent.md/skills
Support: support@adsagent.md
Current contract version: 0.7.64. The plugin slug is adsagent (marketplace key adsagent).
New Meta connections default to the v2 product profile; all three hosted endpoints
negotiate modern MCP 2026-07-28 stateless discovery while retaining supported
legacy initialize clients.
Version history lives in CHANGELOG.md.
The local helper scripts/update_reminder.py compares strict semantic versions and stores only bounded version/timestamp state in $XDG_CACHE_HOME/adsagent-ai-skills/update-reminder-v1.json (or ~/.cache/...). Cache failure never blocks MCP work.
What This Is
A public Claude plugin marketplace package: behavior skills plus hosted MCP URLs via
.mcp.json.A behavior guide for Claude Code, Cursor, Codex, and other MCP-aware clients.
A reliability and safety layer that tells agents when to retry, when to wait, and when to stop.
A versioned GitHub distribution for AdsAgent user onboarding and agent behavior guidance.
A data-minimization contract for AI agents that should not scan AdsAgent like a raw database.
Related MCP server: Meta Marketing API MCP Server
What This Is Not
Not the Anthropic Connectors Directory MCP listing (that is registered separately on the hosted servers).
Not a complete MCP tool reference.
Not an SDK.
Not a local transport relay.
Not a disclosure of AdsAgent backend routes, schemas, database tables, or internal diagnostics.
For Claude Code plugin installs, OAuth MCP setup comes from this repo's .mcp.json.
For clients without plugin support, the AdsAgent dashboard install prompt remains
the manual fallback:
AdsAgent dashboard -> Settings -> MCP Access -> Copy install promptUse that copied prompt only when you are not installing the Claude plugin bundle. This repository teaches agent behavior after the MCP connection exists.
Included Skills
Skill | Purpose |
| Route AdsAgent requests to setup, reliability, insights, or copy workflows. |
| Connect through the AdsAgent dashboard install prompt and verify Meta, Google Ads, or TikTok readiness. |
| Inspect and safely configure notification channels and Meta Ads Webhooks. |
| Respect retry, backoff, session refresh, and concurrency limits. |
| Design, create, verify, update, pause, and delete agent-owned scheduled tasks without confusing reminders with execution proof. |
| Ask performance and MMP questions without overloading the server. |
| Copy or compare Meta ads with confirmation and operator-review safety. |
| Ask Google Ads customer, MCC, Search, PMax, and performance questions through Google Ads MCP. |
| Read TikTok performance and safely prepare native creative, campaign, and ad-group append workflows. |
Progressive Disclosure
Agent clients load every Skill description for discovery, but should load only
the selected SKILL.md body. Each entrypoint is intentionally small and links
to local reference files that are read only when the selected workflow needs
those details.
The files under docs/ are human-facing product and operator documentation.
They are not automatic agent context and are not part of Skill reference
traversal. Agent behavior contracts live under skills/ and are reached from
the selected SKILL.md.
Agent Output Contract
Agents using AdsAgent should answer in Markdown by default:
## Answer
One-sentence answer.
## Scope
- Date:
- Entity:
- Grouping:
- Attribution / channel:
## Results
| Metric | Value |
| --- | ---: |
## Notes
- Data freshness:
- Limits or missing fields:
- Next safe action:Do not dump JSON, CSV, hidden diagnostics, raw rows, or every returned field into chat. Clean the response into operator-facing tables and short bullets. If forensic raw inspection is needed, create an operator handoff instead of making raw rows the agent answer.
Semi-Black-Box Policy
This repository intentionally documents outcomes and agent behavior, not the complete internal interface. Agents should:
Read the live AdsAgent MCP guide after connecting.
Use available tools through the authenticated MCP session.
Avoid guessing hidden payload fields.
Avoid probing rejected requests.
Stop on operator-review responses and ask the AdsAgent operator to inspect internal diagnostics.
Use the smallest safe data plan before making calls.
Prefer grouped summaries and cleaned breakdowns over raw rows.
The external agent contract is: ask clear questions, respect limits, confirm before writes, and use dashboard-provided onboarding.
Official Source And Rights
This repository contains only the client-readable behavior pack. AdsAgent server source, credentials, schemas, routing logic, and operational diagnostics are not distributed here.
The package is proprietary and all rights are reserved by adsagents LLC. Public GitHub hosting allows people to view and fork the repository under GitHub's Terms of Service, but a fork or local copy does not grant any additional intellectual-property license except the limited Anthropic Claude plugin directory mirroring rights in LICENSE.md. No other permission is granted to redistribute, mirror, sell, sublicense, publish modified versions, create derivative works, train a competing product from the pack, or represent a fork as official. See LICENSE.md and NOTICE.md.
Example Prompts
Use AdsAgent to list my connected Meta products, Google Ads customers, or TikTok advertisers, then ask which scope's today data I want to inspect.For Google Ads, inspect agent_method_profile, pick an enabled non-manager customer, and use one cached insights_query_consistent request when the profile is advertised.For TikTok, inspect agent_method_profile and use one insights_query_consistent scopes request when advertised; otherwise use the native batch overview fallback.Prepare a copy of this winning Meta ad into the target account, but ask me for confirmation before creating anything.Group these distinct Meta Ads by language into the requested Campaign and AdSet layout. Prepare one grouped_plan, show every settings_source_ad_id and geography override, and wait for my approval before confirming once.More examples are in docs/examples.md.
Validation
Run the local release contract and tests:
python scripts/validate_tri_channel_pack.py
python -m pytest -qRelease validation is fail-closed against the three committed snapshots in
contracts/manifests/. Each snapshot is copied byte-for-byte from a committed
service artifact and locked to its channel, source revision, public artifact
path, metadata, and SHA-256 in contracts/manifests/provenance.json. CI does
not make live network requests.
python scripts/validate_public_tool_manifests.pyAn operator can deterministically update all three snapshots after the service manifest changes. The command rejects uncommitted, dirty, missing, or contract-incompatible sources and never fetches from the network:
python scripts/sync_public_tool_manifests.py \
--source meta=/path/to/meta-tools.json \
--source google=/path/to/google-tools.json \
--source tiktok=/path/to/tiktok-tools.jsonAll three sources are mandatory. A missing referenced tool, an unproven
required capability or gate, a stale provenance digest, or an absent channel
fails release validation. --allow-missing exists only for explicit local
diagnostics and is not used by release CI.
Installation
This repo ships as the adsagent Claude plugin (skills + .mcp.json MCP URLs).
The GitHub repository name stays adsagent-ai-skills.
Claude Code (recommended)
claude plugin marketplace add adsagents/adsagent-ai-skills
claude plugin install adsagent@adsagentUpdate an existing user-scope install:
claude plugin update --scope user adsagent@adsagentIf claude plugin list shows duplicate local and user installs, keep user scope:
claude plugin uninstall --scope local adsagent@adsagentStart a fresh Claude Code session after installing or updating.
Cloud / Cowork preinstall (settings snippet)
{
"extraKnownMarketplaces": {
"adsagent": {
"source": {
"source": "github",
"repo": "adsagents/adsagent-ai-skills"
}
}
},
"enabledPlugins": ["adsagent@adsagent"]
}After install, authenticate each MCP server shown in /mcp (Meta, Google, TikTok).
Do not add headers.Authorization to .mcp.json; OAuth must remain the auth path.
Migrating from legacy plugin slugs
Older installs used adsagent-ai-skills@adsagent-ai-skills or
adsagent-meta-ai-skills@adsagent-meta-ai-skills. The marketplace declares a
rename to adsagent@adsagent. After migrating, remove legacy duplicates:
claude plugin uninstall --scope user adsagent-ai-skills@adsagent-ai-skills
claude plugin uninstall --scope user adsagent-meta-ai-skills@adsagent-meta-ai-skillsCodex CLI
codex plugin marketplace add adsagents/adsagent-ai-skills
codex plugin add adsagent@adsagentRefresh:
codex plugin marketplace upgrade adsagentStart a fresh Codex session after installing or upgrading.
Git fallback and other Agent-Skills-compatible clients
The skills in skills/ use the standard Agent Skills layout
(skills/<name>/SKILL.md with YAML frontmatter). Clients that only consume skills
(without the plugin MCP bundle) can clone manually:
git clone https://github.com/adsagents/adsagent-ai-skills.git ~/.codex/skills/adsagent-ai-skillsThose clients still need a separate MCP connection (dashboard install prompt or Connectors Directory). The plugin path is the one-step skills + MCP bundle.
Then open AdsAgent only if you need dashboard OAuth/token setup for non-plugin clients:
Settings -> MCP Access -> Copy install promptPaste the copied prompt into a fresh chat when the plugin bundle is not used. The prompt provides hosted HTTP MCP URLs for:
Meta default: https://adsagent.md/mcp/v2
Meta legacy fallback: https://adsagent.md/mcp
Google Ads: https://google.adsagent.md/mcp
TikTok: https://tiktok.adsagent.md/mcpImportant Runtime Rules
Hosted HTTP MCP only.
Use
https://adsagent.md/mcp/v2for new Meta connections;/mcpis the legacy fallback.Do not run AdsAgent MCP code locally.
Do not use a local relay unless the AdsAgent dashboard explicitly says to.
Cache connection setup where the client supports it.
Keep per-token MCP concurrency bounded.
Respect
Retry-After.Parse
Retry-Afterfrom the HTTP header, top-leveldata, or JSON-RPCerror.data.Honor
mcp_concurrency_limitedwith wait plus jitter.Honor
mcp_fanout_detectedby switching to the platform batch overview tool instead of retrying the blocked single-scope request.When
agent_method_profile.profile_id=adsagent_agent_methods_v1and its consistent read is present in the client-local catalog, use oneinsights_query_consistentrequest withscopeor orderedscopesfor all three platforms.Without that profile, or when its advertised read is missing only from the client-local catalog, use the profile's named native fallback or the documented server-side tools: Meta/TikTok
insights_query_batch_overview, Googlegoogle_ads_insights_overview_batch. Do not report a server registration failure from a local selector miss.Query aggregated data first and never infer cross-platform capability parity from a shared tool name.
Report server-computed totals from the response; do not sum currently visible rows.
Trust totals only when
meta.complete=true; missing scopes are unknown, never zero.Poll queued tasks to
terminal=trueand return the artifact link instead of raw CSV.Poll queued work directly with
tasks_get_status(task_ref=...)when the server advertises direct task refs.QuickCreate confirm tokens are single-use and expire after 15 minutes. Check
expires_at; afterconfirm_token_invalid, prepare again, show the new summary, and obtain fresh explicit approval.Poll Meta creation tasks with
tasks_get_status(task_ref=..., response_mode=compact). Onno_create_permission, direct the user to/dashboard/assets/fb-users; never change customer permissions or replay the failed creation automatically.Avoid raw-row reads in normal user conversations.
Use Markdown tables for numbers.
Confirm before ad creation or modification.
Use
grouped_planfor multiple distinct source Ads; never emulate it through a client-side series of copy mutations.Stop on operator-review errors.
When an error includes
support_ref, preserve and show it verbatim for support. It is not authorization; never invent, modify, enumerate, or replace it with tokens, request bodies, or logs.
Links
Official website: https://adsagent.md
Official repository: https://github.com/adsagents/adsagent-ai-skills
Support: support@adsagent.md
Public onboarding path: https://adsagent.md/docs/mcp-onboarding
License
All rights reserved. See LICENSE.md.
This server cannot be installed
Maintenance
Related MCP Servers
- Flicense-qualityDmaintenanceConnects AI assistants to Facebook's Ads API to enable natural language queries for campaign data, insights, and performance metrics. It allows users to manage ad accounts and retrieve detailed analytics like impressions, clicks, and spend through MCP-compatible interfaces.
- Alicense-qualityBmaintenanceEnables AI assistants to manage Facebook and Instagram advertising via the Meta Marketing API. It provides comprehensive tools for campaign lifecycle management, performance analytics, audience targeting, and creative optimization.15194MIT
- AlicenseAqualityCmaintenanceMCP server for AI agents to manage ad campaigns across Google, Meta, LinkedIn, Microsoft, Reddit, TikTok, and more216916MIT
- AlicenseBqualityAmaintenance50 tools for Meta Ads campaign management, creative analysis, audience building, and conversion tracking, accessible to any MCP-compatible AI agent.6019911MIT
Related MCP Connectors
60+ Meta Ads tools for AI agents: audits, campaign management, audiences and CAPI tracking.
OpenAI Ads MCP for ChatGPT Ads campaigns, creatives, audiences, insights, and conversions.
AI marketing agent for Google Ads, Meta, GA4, TikTok, LinkedIn, Shopify, HubSpot and more.
Latest Blog Posts
- Who's Calling? MCP Hosts Are an Identity Blind Spot (And the Spec Knows It)By Om-Shree-0709 on .mcpAgent IdentityOAuth 2.1
- Your AI Chatbot Just Exposed Your CEO's Salary to an InternBy Om-Shree-0709 on .Agent IdentityMCP SecurityOAuth Delegation
- Why MCP Servers Need Execution Sandboxing (And Why Your Current Stack Isn't Enough)By Om-Shree-0709 on .Agentic AiPrompt InjectionWebAssembly
MCP directory API
We provide all the information about MCP servers via our MCP API.
curl -X GET 'https://glama.ai/api/mcp/v1/servers/adsagents/adsagent-ai-skills'
If you have feedback or need assistance with the MCP directory API, please join our Discord server