marketing-page-quality-gate
Provides tools for retrieving campaign metrics (mocked) and reading ad spend CSV files from Google Ads, enabling spend gating decisions.
Provides tools for retrieving campaign metrics (mocked) and reading ad spend CSV files from Meta Ads Manager, enabling spend gating decisions.
Provides tools for retrieving campaign metrics (mocked) and reading ad spend CSV files from TikTok Ads Manager, enabling spend gating decisions.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@marketing-page-quality-gatescore the landing page at https://mysite.com/offer for ad quality"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Marketing Page Quality Gate — MCP Server
Stop paying to send traffic to leaky pages. AI velocity never ships a leaky funnel.
A media-buying team ships AI-generated landing pages at velocity. The expensive failure mode isn't ugly copy — it's a leaky funnel silently burning ad spend: a missing Meta Pixel so you can't retarget or even measure, a CTA buried below the fold, a fixed-width shell that horizontal-scrolls on every phone, a 1.5MB page that bounces before it paints, a dead link in the hero. None of it shows up in a glance. Every one of them wastes budget.
This is an MCP server that scores any landing page deterministically — the same page always gets the same grade — and translates each defect into dollars of ad spend at risk, so a page gets gated before a dollar of budget hits it. CodeSieve-for-marketing-pages.
It does two things:
Quality Gate (real, working core). Score a page A–F on the signals that move conversion, get the % of ad spend at risk, and block spend on sub-C pages — all deterministic, no API keys, offline.
Ad-platform connector (Half-A). Campaign metrics for Meta / Google / Taboola / TikTok — mocked demo data (
"mock": true), plus a real CSV-export reader so the spend gate runs on your actual numbers today. Live API keys are a documented TODO.
See it on real pages
We graded 7 recognizable DTC landing pages as-is (Dr. Squatch, HelloFresh, Bombas, AG1, Magic Spoon, Ruggable, Manscaped). Not one scored an A — even big brands ship leaky funnels.

Regenerate it yourself: PYTHONPATH=. uv run python examples/build_scorecard.py → report/scorecard.html.
▶ 90-second demo video: demo/demo_video.mp4 — the gate scoring a leaky page
F, a clean page A, blocking $10,711 of spend, and the live scorecard. (Script: demo/VIDEO_SCRIPT.md.)
Related MCP server: speed-to-lead-agent
The tools (8)
Tool | What it returns |
| A–F grade + per-signal scores + % spend at risk |
| PASS/BLOCK verdict + $ at risk — refuses to greenlight a sub-C page |
| Meta Pixel / GA4 / GTM / TikTok presence |
| Viewport, responsiveness, horizontal-scroll risk |
| HTML weight, render-blocking scripts, layout-shift images |
| Primary CTA presence, count, above-the-fold |
| Broken / internal / outbound links with HTTP status codes |
| MOCKED spend / ROAS / creative perf ( |
Page tools take either a live url (fetched server-side) or raw html — so you score AI
output before it's ever deployed.
Sample score_page output
{
"grade": "B",
"score": 85,
"signals": { "pixels": 0, "mobile": 100, "cta": 100, "speed": 100, "links": 100 },
"spend_at_risk": {
"risk_pct": 30,
"factors": ["Missing tracking pixels blind optimization"]
}
}The grade
Five conversion signals, weights sum to 1.0 (links .25, mobile .20, cta .20, speed .20, pixels .15), mapped to a letter: A≥90 · B≥80 · C≥70 · D≥60 · else F.
Spend at risk (think like a buyer, not a QA engineer)
The dollar lens differs from the quality lens. A missing pixel is the single biggest dollar
leak — with no pixel you can't measure conversions, can't optimize, can't build retargeting
audiences: the entire budget runs blind. So in spend_at_risk, pixels rank top
(pixels 30, links 25, cta 20, mobile 15, speed 10). gate_spend multiplies that risk by your
real CSV spend and blocks any page below a C.
Run it
Requires Python 3.14 and uv.
uv sync # install deps (mcp, beautifulsoup4, httpx)
uv run pytest -q # 54/54 — the deterministic oracle
uv run python -m quality_gate.server # start the MCP server (stdio)A no-MCP taste of the scoring: PYTHONPATH=. uv run python demo/show.py score fixtures/leaky_funnel.html.
Register with an MCP client
Claude Code (one-liner):
claude mcp add quality-gate -- uv --directory /path/to/itstoday-entry run python -m quality_gate.serverClaude Desktop (~/Library/Application Support/Claude/claude_desktop_config.json on macOS):
{
"mcpServers": {
"marketing-page-quality-gate": {
"command": "uv",
"args": ["--directory", "/path/to/itstoday-entry", "run", "python", "-m", "quality_gate.server"]
}
}
}Then, in natural language: "Gate spend on this landing page before we launch it" → the agent
calls gate_spend and gets a PASS/BLOCK verdict with the dollars at risk.
Scope & limits (read this — it's a strength)
This is deterministic static analysis of the pre-launch HTML you control, before you spend. It's built for the buyer's real page type — server-rendered campaign / DTC / affiliate landing pages (Shopify, ClickFunnels, Leadpages, Carrd, WordPress) where the pixel, CTA, and content are in the HTML payload, exactly what static analysis reads accurately and what a CI/agent step can gate in milliseconds with no browser.
It is not a JS-SPA homepage auditor. A React/Next homepage (e.g. a big SaaS marketing site) injects its pixels and renders its CTAs client-side after JS runs, so static analysis of the served HTML will under-report them. That's a deliberate boundary, not a miss: a pixel that only fires after a heavy JS bundle genuinely misses fast-bounce conversions — and the page you're about to gate in your pipeline is your own pre-launch HTML, which is static by definition.
What's real vs. mocked (honest)
Quality Gate — real, working, deterministic. No external keys. This is the demo.
Ad connectors —
get_campaign_metricsis mocked ("mock": true, with anotepointing at where real API keys plug intoconnectors.py).read_spend_csvis real — it parses an actual Meta/Google/Taboola Ads Manager CSV export sogate_spendworks on live spend today. Nothing pretends to be a live API it isn't.
How it was built — the Grok contract-loop
Built with a deterministic contract loop: Claude authored a pytest oracle
(contract/pytest_oracle.py, 54 criteria) testing every scorer against fixture HTML pages with
known defects; Grok built the implementation under quality_gate/ until the oracle went green,
one passing criterion at a time (build_loop.sh). Grok never grades itself — the oracle does,
and the contract (tests/, fixtures/, CONTRACT.md) is protected from the builder. A 3-agent
review then found real bugs (CTA substring false-matches, pixel-id false positives, a
protocol-relative-URL crash, a max-width scroll-risk false positive) — each was fixed the same
way: write a failing guard test first, then let the loop fix it against the oracle.
contract/pytest_oracle.py # the deterministic oracle (Claude-authored)
tests/ # 54 acceptance tests = the contract
fixtures/ # HTML pages with known defects
examples/ # illustrative pages + the live scorecard generator
CONTRACT.md # exact spec Grok built against
build_loop.sh # the Grok contract-loop
quality_gate/ # the implementation (Grok-built)
pixels · mobile · cta · speed · links · scoring · connectors · gate · serverBuilt for the It's Today Media build challenge · Marcin Dudek · marcin.dudek.dev@gmail.com
Available Tools
8 toolsaudit_mobileA
Audit viewport meta and horizontal-scroll risk on mobile.
Pass a live url (fetched server-side) OR a raw html string.
Returns viewport flags, issues list, and mobile score.
| Name | Required | Description | Default |
|---|---|---|---|
| url | No | ||
| html | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
With no annotations, the description carries the full burden. It discloses that the url is fetched server-side and returns viewport flags, issues list, and mobile score. It does not mention whether it is read-only or any side effects, but the audit nature implies non-destructiveness.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three concise sentences, front-loaded with purpose, followed by inputs and outputs. No wasted words.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
For a simple two-parameter tool with no output schema, the description covers purpose, inputs, and output types. It could add more detail on outputs (e.g., format of issues list) or constraints (e.g., url accessibility), but overall it's fairly complete.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 0%, so the description compensates by explaining that url is for a live URL fetched server-side and html is for raw HTML. This adds meaning beyond schema types. However, it could clarify that exactly one must be provided (implied by 'OR' but not explicit).
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description uses the specific verb 'audit' and clearly identifies the resource: 'viewport meta and horizontal-scroll risk on mobile'. This clearly distinguishes it from sibling tools like audit_speed or check_links.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description explicitly states inputs: 'Pass a live url (fetched server-side) OR a raw html string', giving clear guidance on how to use it. However, it does not explicitly state when not to use it or provide alternatives, though the context of siblings implies it's for mobile-specific issues.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
audit_speedB
Audit static load-speed signals from HTML.
Pass a live url (fetched server-side) OR a raw html string.
Returns html_bytes, render-blocking scripts, missing img dimensions, and score.
| Name | Required | Description | Default |
|---|---|---|---|
| url | No | ||
| html | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are present, so the description carries full burden. It mentions the URL is fetched server-side and lists return fields, but fails to disclose whether the tool is read-only, destructive, or has any side effects, rate limits, or authentication requirements.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is brief and uses simple formatting with backticks for code. It front-loads the purpose and provides essential input/output info without unnecessary words.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given no output schema, the description adequately lists return fields (html_bytes, render-blocking scripts, etc.). It covers the two input modes and their behavior. A minor gap: it doesn't specify if both parameters can be omitted or if exactly one is required.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
With 0% schema description coverage, the description compensates by explaining that 'url' is fetched server-side and 'html' is a raw string. This adds basic meaning beyond the schema, but lacks details on valid formats, constraints, or whether both can be provided simultaneously.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states it audits static load-speed signals from HTML, using a verb ('Audit') and a specific resource ('load-speed signals'). It differentiates from siblings like audit_mobile or check_links by focusing on speed, but does not explicitly contrast with them.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description explains that you can pass a live URL (fetched server-side) or a raw HTML string, giving clear context on input options. However, it does not provide guidance on when to use this tool versus alternatives like audit_mobile or score_page, nor does it mention any prerequisites or exclusions.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
check_linksA
Check internal and outbound links for broken HTTP status codes.
Pass a live url (fetched server-side) OR a raw html string.
Returns total, internal, outbound, ok, broken links, and has_broken flag.
| Name | Required | Description | Default |
|---|---|---|---|
| url | No | ||
| html | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description carries full burden. It discloses that the tool fetches server-side for URLs and returns a structured result including counts and a has_broken flag. It does not mention side effects, but as a read-only check, this is appropriate.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is concise with two clear sentences: first states purpose, second explains usage. No filler, every sentence adds value.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the low complexity (2 optional parameters, no output schema, no nested objects), the description covers the tool's purpose, input options, and return fields completely. No additional context is needed.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
With 0% schema description coverage, the description adds essential meaning: 'url' is live and fetched server-side, 'html' is raw string. However, it does not detail constraints like valid URL schemes or HTML encoding, leaving some ambiguity.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
Description clearly states 'Check internal and outbound links for broken HTTP status codes', using a specific verb and resource. It distinguishes from sibling tools like audit_mobile or cta_clarity, which focus on other aspects.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Description provides clear guidance on how to use the tool: 'Pass a live url (fetched server-side) OR a raw html string.' It explains the two input options but does not explicitly state when not to use this tool or mention alternatives, though it's implicit from sibling names.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
cta_clarityA
Analyze CTA presence, count, and above-the-fold placement.
Pass a live url (fetched server-side) OR a raw html string.
Returns cta_count, primary_cta, above_the_fold flag, and score.
| Name | Required | Description | Default |
|---|---|---|---|
| url | No | ||
| html | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description must fully convey behavioral traits. It only lists return fields and describes a read-like analysis, but omits details on whether the url fetch is destructive, authentication needs, or rate limits. This leaves the agent with insufficient behavioral context.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is concise—three sentences—with the purpose front-loaded. Every sentence adds value: what it does, how to call it, and what it returns. No unnecessary words.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool has no output schema and low parameter complexity, the description covers key returns and inputs. However, it omits details like required inputs (one of url/html), behavior when both are provided, and error handling. The contextual completeness is adequate but not comprehensive.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
With 0% schema description coverage, the description adds essential meaning: it explains that url is fetched server-side and html is raw, and that either can be passed. This goes beyond the schema's anyOf and null defaults, making parameter usage clear.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool analyzes CTA presence, count, and above-the-fold placement, using a specific verb-resource pair. It distinguishes from sibling tools like audit_mobile or check_links by focusing on CTA elements.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description explains the two input options (url or html) but does not provide guidance on when to use this tool versus siblings (e.g., audit_mobile for mobile-specific CTA). Without exclusions or alternative references, the usage context is only partially clear.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
detect_pixelsA
Detect Meta Pixel, GA4, GTM, and TikTok tracking pixels.
Pass a live url (fetched server-side) OR a raw html string.
Returns per-pixel booleans, found list, and count.
| Name | Required | Description | Default |
|---|---|---|---|
| url | No | ||
| html | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description bears full responsibility. It discloses that the URL is fetched server-side and describes the output (booleans, list, count). However, it does not specify behavior when both url and html are provided, error handling, or any side effects.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Three concise sentences: first states purpose, second explains input options, third describes output. No redundancy, every sentence adds value.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool's simplicity (2 optional params, no output schema, no annotations), the description covers input options and output structure. Could be improved by specifying behavior when both params are provided or neither, but it's sufficient for correct invocation.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 0%, so the description adds essential meaning: url is a 'live url (fetched server-side)' and html is a 'raw html string'. This clarifies the difference and usage mode beyond the raw schema which only lists types and defaults.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the verb (detect) and the resource (specific tracking pixels: Meta Pixel, GA4, GTM, TikTok). It distinguishes itself from sibling tools like audit_mobile and audit_speed by focusing on pixel detection.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Explicit guidance on using either a URL or raw HTML string, which covers the primary usage scenario. No explicit when-not-to-use or alternative suggestions, but the context signals show sibling tools cover different domains, implying this tool is for pixel detection only.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
gate_spendA
Block ad spend on leaky landing pages.
Pass a live url (fetched server-side) OR a raw html string.
Returns verdict, grade, monthly_spend, spend_at_risk, and risk factors.
| Name | Required | Description | Default |
|---|---|---|---|
| url | No | ||
| html | No | ||
| platform | No | ||
| platform_csv | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description carries the full burden of behavioral disclosure. It describes the tool's behavior: it fetches the URL server-side or uses the provided HTML, then returns a verdict and related data. However, the phrase 'Block ad spend' might be interpreted as the tool actually executing a blocking action, while the output suggests it only returns analysis. This ambiguity reduces transparency, but the description does clarify the analytical nature by listing return fields.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is extremely concise: three sentences covering what the tool does, how to use it (inputs), and what it returns (outputs). No redundant information, and the key details are front-loaded. Every sentence adds meaningful value.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given the tool has 4 parameters (two undocumented), no output schema, and no annotations, the description should be more comprehensive. While it does list return fields, it lacks details on parameter constraints (e.g., URL format, HTML structure), dependencies, or error conditions. For a tool that potentially impacts ad spend, more behavioral and usage context would be beneficial.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The input schema has 4 parameters with 0% description coverage, meaning no parameter descriptions exist in the schema. The description mentions 'url' and 'html' but does not explain 'platform' or 'platform_csv', leaving nearly half the parameters undocumented. This fails to compensate for the lack of schema descriptions, making it harder for the agent to use the tool correctly.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the tool's purpose: 'Block ad spend on leaky landing pages.' It specifies the action (block ad spend) and the resource (landing pages). The distinction from sibling tools like audit_mobile and audit_speed is evident because those are audit-focused, while this tool is about spend blocking. The description also lists key inputs (url or html) and outputs.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description provides explicit usage instructions: 'Pass a live url (fetched server-side) OR a raw html string.' It also lists the return values, helping the agent understand what to expect. However, it does not explicitly mention when not to use this tool or compare it to siblings, though the sibling tools are sufficiently different that no further guidance is needed.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
get_campaign_metricsA
Return mock ad-platform campaign metrics (plug real API keys to go live).
| Name | Required | Description | Default |
|---|---|---|---|
| platform | Yes |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations are provided, so the description must carry the full burden. It discloses the mock nature and path to live, but omits details about error behavior, rate limits, or side effects. This is acceptable but leaves gaps.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
The description is a single, well-structured sentence that conveys the core purpose and a key usage note. No unnecessary words, and the critical information is front-loaded.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Given no output schema, no annotations, and incomplete parameter documentation, the description does not sufficiently explain what metrics are returned or how to use the parameter. It is too brief for a complete understanding.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
The input schema has one required 'platform' parameter with 0% schema description coverage. The description does not explain what values are valid or how they affect output, failing to add meaning beyond the schema.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
The description clearly states the action ('Return') and the resource ('mock ad-platform campaign metrics'), and distinguishes itself from sibling tools which focus on audits and other checks. It also hints at transitioning to live usage with real API keys.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
The description implies the tool is for mock data and suggests upgrading to live by plugging in API keys. While it doesn't explicitly list alternatives, the context of mock vs. live is clear, and sibling tools have different purposes, so guidance is adequate.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
score_pageA
Score a landing page and return an A-F grade with per-signal breakdown.
Pass a live url (fetched server-side) OR a raw html string.
Returns grade, overall score, signals, spend_at_risk, and optional details.
| Name | Required | Description | Default |
|---|---|---|---|
| url | No | ||
| html | No | ||
| verbose | No |
TDQS
Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?
No annotations provided, so description carries burden. Discloses return fields (grade, score, signals, spend_at_risk, details) but omits side effects, auth, or rate limits.
Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.
Is the description appropriately sized, front-loaded, and free of redundancy?
Two sentences plus a return line. Front-loaded with main purpose. No wasted words.
Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.
Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?
Covers main functionality, parameters, and return types. Lacks error conditions or limitations but sufficient for a straightforward scoring tool without output schema.
Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.
Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?
Schema coverage is 0%, so description must compensate. Explains url and html are mutually exclusive, and verbose is boolean, but does not specify format or constraints. Vague on verbose effect.
Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.
Does the description clearly state what the tool does and how it differs from similar tools?
Clearly states verb 'score', resource 'landing page', and output 'A-F grade with per-signal breakdown'. Differentiates from sibling tools like audit_mobile and audit_speed.
Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.
Does the description explain when to use this tool, when not to, or what alternatives exist?
Explains when to use (pass url or html) but does not explicitly state when not to use or compare to alternatives. Usage context is implied but lacks exclusions.
Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.
Tool Schema Changelog
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
8 tool updates
v0.1.0- First observed
audit_mobile - First observed
audit_speed - First observed
check_links - First observed
cta_clarity - First observed
detect_pixels - First observed
gate_spend - First observed
get_campaign_metrics - First observed
score_page
TDQS
Scored across 8 tools
Each tool targets a distinct audit or analysis aspect (mobile, speed, links, CTA, pixels, spend, campaign metrics, overall score). There is no overlap or ambiguity in their purposes.
Most tools follow a verb_noun pattern (e.g., audit_mobile, check_links, detect_pixels), but 'cta_clarity' and 'gate_spend' deviate slightly, and 'get_campaign_metrics' uses 'get_' instead of an action verb. Overall consistent with minor exceptions.
8 tools is an ideal count for a specialized marketing page audit server. Each tool covers a necessary inspection area without overloading the agent.
The tool set covers major landing page quality signals: mobile, speed, links, CTA, tracking, spend, and overall scoring. Minor gaps like SEO or content analysis exist but are outside the stated purpose. 'get_campaign_metrics' is noted as mock, but still provides expected functionality.
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coven-mcpofficial
FlicenseNot gradedqualityDmaintenanceMCP server for website auditing and AI visibility measurement using the COVEN v2.0.1 methodology, offering tools to scan, score, and optimize sites for agent traffic.-- FlicenseAqualityCmaintenanceAn MCP server that validates, resizes, and optimizes advertising creative assets across 50+ platforms using Cloudinary.64-