HitKeep

Privacy-first web analytics with conversion reporting, AI visibility, and optional Ask AI, self-hosted or in EU/US cloud.

HitKeep is open source web analytics for teams that want useful product reporting, conversion analytics, and AI-era search visibility without running PostgreSQL, Redis, ClickHouse, or a separate queue. It ships as a single Go binary with an embedded Angular dashboard, DuckDB storage, and in-process NSQ queueing.

Website · Live Demo · Docs · Cloud · AI Performance · API · Releases

Why HitKeep

• Low-ops self-hosting: one binary, one data directory, embedded DuckDB and NSQ — no external services to run

• Useful reports: multi-site Overview, top pages, landing and exit pages, events, goals, funnels, ecommerce, UTM attribution, QR campaigns, Web Vitals, email reports, and Google Search Console aggregates

• Privacy defaults: cookie-less tracking, Do Not Track support, and focused data collection

• AI visibility: server-side crawler fetch analytics, AI-referred visits, on-site chatbot outcomes, and correlation reports

• Ask AI: optional dashboard assistant that answers site-scoped aggregate questions with citations, small charts, and safe dashboard actions

• Team controls: passkeys, TOTP, site and team permissions, share links, audit logs, scoped API clients, and a read-only MCP analytics server

• Deployment choice: run it yourself or use managed cloud in the EU or US

Related MCP server: Google Search Console Audit MCP

Quick Start

Docker

Save this as compose.yml:

services:
  hitkeep:
    image: pascalebeier/hitkeep:latest
    restart: unless-stopped
    ports:
      - "8080:8080"
    volumes:
      - hitkeep_data:/var/lib/hitkeep/data
    environment:
      # any flag can also be set as an environment variable
      HITKEEP_JWT_SECRET: replace-this-with-a-long-random-string
    command:
      - "-public-url=http://localhost:8080"

volumes:
  hitkeep_data: {}

Then start it:

docker compose up -d

Open http://localhost:8080 and create your first account. More compose examples — including Caddy, nginx, and Traefik setups — live in examples/.

Binary

Download the latest release for your platform (hitkeep-linux-amd64 or hitkeep-linux-arm64) and run it:

curl -LO https://github.com/PascaleBeier/hitkeep/releases/latest/download/hitkeep-linux-amd64
chmod +x hitkeep-linux-amd64
export HITKEEP_JWT_SECRET="$(openssl rand -hex 32)" # keep this stable across restarts
./hitkeep-linux-amd64 -public-url="http://localhost:8080"

Open http://localhost:8080 and create your first account.

Going to production

For reverse proxies, SMTP, systemd, Kubernetes, S3 archiving, and every configuration flag, use the docs instead of this README:

• Installation guides

• Configuration reference

• Cloud documentation

Track Your Site

Create a site in the dashboard, then add the tracker to your pages:

<script async src="https://your-hitkeep-instance.com/hk.js"></script>

Send a custom event:

<script>
  window.hk = window.hk || {};
  window.hk.event?.("signup", { plan: "pro", source: "landing-page" });
</script>

Teams can also serve the tracker from their own verified domains, for example https://analytics.example.com/hk.js, via Team Settings → Tracking domains. DNS verification, TLS options, and ready-made Caddy, nginx, Traefik, and Helm configurations are covered in the custom tracking domains guide and examples/.

More tracking guides:

• Tracking docs

• Custom events

• Ecommerce analytics

• AI visibility analytics

• CloudFront AI crawler tracking

• WordPress integration

Product Tour

Dashboard

Ecommerce

Search Console

AI Visibility

Ask AI

MCP Access

Documentation

The maintained reference lives on hitkeep.com.

• Getting started

• Installation

• Configuration

• REST API reference

• Ask AI analytics assistant

• Google Search Console integration

• AI chatbot analytics

• Read-only MCP server for web analytics

• Compliance

• Comparison pages

• Analytics Agent Skills

• Contributor Agent Skills

Cloud

If you want the same product without running it yourself, start here:

• Start in the EU

• Start in the US

• Cloud overview

Development

The repository-owned developer CLI provides a small default development workflow, with isolated worktrees, cloud-parity builds, and the same QA contract available when needed.

The checked-in ./hk file is a POSIX launcher, not a compiled binary. It builds the current worktree's developer CLI into a content-addressed host cache; developer CLI binaries are neither committed nor attached to HitKeep releases.

Start with:

./hk setup
./hk dev --seed

./hk dev runs the workspace's Compose stack in the foreground, prints URLs, and streams component logs; Ctrl+C stops the complete stack. Use ./hk dev --detach for an explicit background session, ./hk dev logs to follow it, ./hk dev restart to preserve data while restarting, ./hk dev stop to stop it, and ./hk dev reset --seed for a fresh seeded data volume. Add --variant cloud for local managed-cloud parity. Concurrent Git worktrees remain isolated automatically.

Run ./hk help for human guidance, ./hk catalog commands --output json for the complete machine-readable command surface, ./hk doctor for prerequisites, and ./hk qa pr before review. hk is the sole supported developer workflow entry point.

Contributor docs and local development guides:

• Contributing guide

• Dashboard development notes

• Changelog

License

Distributed under the MIT License. See LICENSE.