networks:
twitter:
name: "Twitter/X"
categories:
engagement:
name: "Engagement Hooks"
hooks:
- "What's your hot take on [topic]?"
- "Unpopular opinion: [controversial statement]"
- "This or that: [option A] vs [option B]?"
- "Fill in the blank: The best part of [topic] is ____"
- "Rate this take from 1-10: [statement]"
- "What's everyone getting wrong about [topic]?"
- "Describe [topic] using only emojis:"
- "Pick one to keep, delete the rest: [items]"
- "If you could ask [expert] one question, what would it be?"
- "Predict the next big thing in [industry]"
- "Yes or no: [provocative question]"
- "One myth about [topic] that needs to die:"
- "Caption this GIF: [description]"
educational:
name: "Educational Content"
hooks:
- "🧵 Thread: Everything you need to know about [topic]"
- "5 things I wish I knew about [topic] when I started"
- "The mistake everyone makes with [topic] (and how to fix it)"
- "Here's what [number] years of [experience] taught me:"
- "Breaking down [complex topic] in simple terms:"
- "The [topic] guide nobody talks about:"
- "Thread: 7 myths about [topic], debunked"
- "Checklist: Do these steps before [task]"
- "One chart that explains [trend]"
- "Case study: How [company] solved [problem]"
- "Mini-guide: Choosing the right [tool] for [situation]"
- "FAQ: Your top questions about [topic] answered"
- "Timeline: How [topic] evolved over time"
promotional:
name: "Promotional Content"
hooks:
- "Just launched [product/service] - here's why you'll love it:"
- "Behind the scenes of creating [product/project]"
- "From idea to launch: My [product] journey"
- "Why I built [product] (and why you need it)"
- "The problem that led me to create [solution]"
- "Limited-time offer: Get [discount]% off [product] until [date]"
- "Feature spotlight: How [feature] saves you [benefit]"
- "Demo clip: Watch [product] in action"
- "Meet the team behind [product]:"
- "Early adopters wanted: Join our beta for [perk]"
- "Milestone unlocked: [number] users and counting!"
- "Customer story: [testimonial]"
- "Upgrade alert: New version of [product] drops today"
storytelling:
name: "Storytelling"
hooks:
- "A year ago, I was [situation]. Today, [transformation]"
- "The moment everything changed for me:"
- "My biggest failure taught me this:"
- "Plot twist: [unexpected revelation]"
- "The conversation that changed my perspective:"
- "I almost quit, but then [turning point]"
- "From [humble beginning] to [achievement] in [timeframe]"
- "That time I broke production at [company]:"
- "The biggest lesson from my worst boss:"
- "I gambled on [decision]—here's what happened"
- "3 words that changed my life:"
- "If I could tell my younger self one thing, it would be:"
- "My morning routine used to be [bad habit]; now it's [new habit] and [result]"
instagram:
name: "Instagram"
categories:
engagement:
name: "Engagement Hooks"
hooks:
- "Double tap if you agree with this..."
- "Comment your favorite [category] below 👇"
- "Save this post if you found it helpful!"
- "Which one are you? A, B, or C?"
- "Tell me in the comments: What's your experience with [topic]?"
- "Swipe to see the transformation ➡️"
- "Tag someone who needs to see this!"
- "Would you try this? Yes or No?"
- "Guess the [answer] in the comments!"
- "Caption this photo! 🖋️"
- "Poll time: [question] 🤔"
- "Describe [topic] using only emojis:"
- "Pick one photo to print: 1️⃣ or 2️⃣?"
educational:
name: "Educational Content"
hooks:
- "Here's what I learned after [time period] of [activity]"
- "The top 5 mistakes people make with [topic]"
- "Swipe for the step-by-step process"
- "Before vs. After: My [journey/transformation]"
- "The [topic] guide you've been waiting for"
- "Everything you need to know about [topic] in one post"
- "Carousel: 7 hacks for [topic]"
- "Quick tip: Stop doing this with [topic]"
- "Swipe left to bust 3 myths about [topic]"
- "Mini-tutorial: How to [task] in 3 steps"
- "Bookmark this checklist for [process]"
- "One chart that explains [trend]"
- "Did you know? [stat/fact]"
lifestyle:
name: "Lifestyle Content"
hooks:
- "A day in my life as a [profession/role]"
- "Get ready with me for [event/situation]"
- "What I eat in a day as a [lifestyle choice]"
- "My morning routine that changed my life"
- "Weekend vibes: Here's how I [activity]"
- "Night routine for better sleep 💤"
- "Come thrift shopping with me 🛍️"
- "Travel diary: 24 hours in [city]"
- "Behind the scenes of a content day"
- "Monthly favorites: [items]"
- "Budget-friendly version of my [habit]"
- "My go-to [fitness] playlist 🔥"
promotional:
name: "Promotional Content"
hooks:
- "I'm obsessed with this [product/service]"
- "Link in bio for [offer/product] 🔗"
- "Use my code [CODE] for [discount]"
- "Can't believe this [product] exists"
- "This [product] changed my [routine/life]"
- "Early access starts now! Tap the link ⬆️"
- "Giveaway time! Win [prize] by following + commenting 🎁"
- "Sneak peek of our upcoming [product]"
- "Restock alert: [item] is back!"
- "Testimonials: Real results from real users"
- "Limited-edition drop — only [number] left!"
- "Flash sale for the next 24 hours 🚨"
linkedin:
name: "LinkedIn"
categories:
professional:
name: "Professional Insights"
hooks:
- "After [number] years in [industry], here's what I've learned:"
- "The career advice I wish someone gave me earlier:"
- "Why I left my [job title] to pursue [new path]"
- "The interview question that stumped me (and how I'd answer it now)"
- "My biggest professional mistake and what it taught me"
- "The skill that transformed my career:"
- "Why soft skills matter more than you think in [industry]"
- "Moving from [role] to [role]: key differences I didn't expect"
- "The best investment I've made in my career (and it cost under $100)"
- "Three questions I ask myself before accepting any new role"
- "How mentoring junior talent leveled up my own skills"
- "The moment imposter syndrome nearly derailed my promotion"
- "If I could redo my first year in [industry], I'd focus on ______"
- "My top productivity hack that doesn't involve more hours"
networking:
name: "Networking & Community"
hooks:
- "Looking to connect with fellow [professionals/industry]"
- "Grateful for the amazing [community/team] I work with"
- "Shoutout to [person/company] for [achievement]"
- "Who else is attending [event/conference]?"
- "Would love to hear your thoughts on [topic]"
- "Let's build a support circle for [goal/skill]—drop a comment if you're in"
- "Thank you, [mentor], for opening doors I didn't know existed"
- "Celebrating the wins of my colleagues at [company]"
- "Open to collaborating on [project type]—DM me!"
- "Anyone hiring for [role]? Happy to refer great talent"
- "What meetup groups in [city] do you recommend?"
- "If we've met virtually but not in person, let's grab coffee at [event]"
- "Sending kudos to those driving change in [field]—tag someone inspiring"
educational:
name: "Educational Content"
hooks:
- "The [industry] trend everyone's talking about:"
- "5 lessons from my latest [project/experience]"
- "Here's how [strategy/method] improved our [results]"
- "The framework I use for [process/decision]"
- "Breaking down [complex topic] for [audience]"
- "Demystifying KPIs: the 3 metrics that actually matter in [area]"
- "Step-by-step: How we reduced churn by [percentage] in 90 days"
- "Case study: Implementing [technology] across a team of [size]"
- "Swipeable framework: SMARTER goals for [context]"
- "From data to decision: my workflow for evidence-based strategy"
- "Explainer: Why [regulation] impacts your business more than you think"
- "Quick tip: Avoid this common pitfall when adopting [tool]"
- "My favorite resources for mastering [skill]"
thought_leadership:
name: "Thought Leadership"
hooks:
- "Unpopular opinion in [industry]: [statement]"
- "The future of [industry] depends on [factor]"
- "Why [trend/practice] is actually harmful"
- "The conversation [industry] needs to have:"
- "My prediction for [industry] in [timeframe]:"
- "It's time we stop glorifying hustle culture in [industry]"
- "Hybrid work isn't the future—it's the present we're ignoring"
- "AI won't replace jobs, but leaders who ignore it will fade"
- "If I were starting a company today, I'd ban [practice]"
- "Ethics shouldn't be an afterthought in [technology]"
- "Why diversity in [industry] is your strongest competitive advantage"
- "In 5 years, [metric] will be obsolete—here's why"
- "The real cost of ignoring sustainability in [industry]"
tiktok:
name: "TikTok"
categories:
trending:
name: "Trending Content"
hooks:
- "POV: You're [situation/role]"
- "Tell me you're [type] without telling me you're [type]"
- "This trend but make it [niche/industry]"
- "Rating [category] as someone who [expertise]"
- "Things that just make sense"
- "I tried [challenge] so you don't have to"
- "Things TikTok made me buy: [item]"
- "Wait for it... [surprise]"
- "Can we make this go viral? [challenge]"
- "If you know, you know: [inside joke]"
- "Duet this if you agree"
- "POV: It's 3 AM and [situation]"
- "Stitch this with your version of [prompt]"
educational:
name: "Educational Content"
hooks:
- "[Topic] 101: Everything you need to know"
- "Things I wish I knew before [activity/decision]"
- "Red flags in [industry/situation]"
- "How to [skill/task] like a pro"
- "The [topic] iceberg explained"
- "Quick tip: Do this before [task]"
- "3 hacks to instantly improve your [skill]"
- "Stop doing this with [topic]"
- "Beginner vs. Pro: [task]"
- "Myths about [topic] debunked"
- "No one talks about this part of [process]"
- "Level up your [skill] in 60 seconds"
- "Save this for later when you need [guide]"
entertainment:
name: "Entertainment"
hooks:
- "The audacity of [situation/person]"
- "When [relatable situation] happens"
- "Me explaining [topic] to my [audience]"
- "The evolution of [trend/topic]"
- "Reacting to [content/situation]"
- "Tell me you're over 30 without telling me you're over 30"
- "Things that keep me up at night"
- "When your [pet] has more attitude than you"
- "Can't believe this happened at [place]"
- "The most chaotic [situation] you'll see today"
- "If [movie] characters used TikTok"
- "Expectation vs. Reality: [scenario]"
- "POV: You just [event]"
behind_scenes:
name: "Behind the Scenes"
hooks:
- "Day in my life as a [profession]"
- "What [job/role] really looks like"
- "The process behind [product/service]"
- "Building [project] from scratch"
- "What nobody tells you about [career/situation]"
- "Packing orders with me at 2 AM"
- "How we film our TikToks"
- "Budget vs. final result"
- "All the mistakes before the perfect shot"
- "Here's what a launch day looks like"
- "Unfiltered truth about startup life"
- "Tools I use to get things done"
- "From concept to delivery in 30 seconds"
youtube:
name: "YouTube"
categories:
tutorial:
name: "Tutorial Content"
hooks:
- "How to [skill/task] in [time] minutes"
- "The complete beginner's guide to [topic]"
- "Step-by-step: [process/project]"
- "[Topic] tutorial that actually works"
- "Master [skill] with this simple method"
- "Zero-to-hero: Learn [skill] from scratch"
- "Top 5 mistakes to avoid when learning [topic]"
- "Build [project] with me in real time"
- "Crash course: [topic] in under 30 minutes"
- "You’re doing [task] wrong—do this instead"
- "Advanced tips that pros use for [skill]"
- "From hobby to pro: monetizing your [skill]"
- "Common pitfalls in [process] and how to fix them"
review:
name: "Review Content"
hooks:
- "Honest review: [product/service] after [time period]"
- "Is [product/service] worth the hype?"
- "Comparing [option A] vs [option B]"
- "Testing [product/method] so you don't have to"
- "The truth about [topic/product]"
- "Unboxing and first impressions: [product]"
- "[Product] after 100 days—still good?"
- "Budget vs. premium: which [item] wins?"
- "Top 10 features I love (and hate) about [product]"
- "Real-world test: [product] in extreme conditions"
- "Hidden costs of owning [product]"
- "Ranking the best [category] of [year]"
- "What reviewers aren’t telling you about [product]"
vlog:
name: "Vlog Content"
hooks:
- "A week in my life as a [profession/role]"
- "My [routine/process] revealed"
- "Following [trend/challenge] for [timeframe]"
- "The journey to [goal/achievement]"
- "Documenting my [project/transformation]"
- "Behind the scenes of launching [project]"
- "Day 1 of building my startup—come along"
- "Unexpected challenges during [activity]"
- "Travel vlog: 48 hours in [location]"
- "Budget breakdown: how much I spent on [trip/project]"
- "Facing my biggest fear: [challenge]"
- "Q&A while I [activity]"
- "End-of-month recap: wins & fails"
entertainment:
name: "Entertainment"
hooks:
- "Reacting to [content/trend]"
- "The [topic] tier list nobody asked for"
- "Trying [activity/challenge] for the first time"
- "Guess the [category] challenge"
- "The most [adjective] [topic] compilation"
- "Speedrunning [game/task] with zero prep"
- "Can I beat [challenge] before the timer ends?"
- "Mixing every flavor of [item] together—disaster?"
- "Ultimate prank on my [friend/sibling]"
- "Voice-over drama: narrating random clips"
- "Turning [mundane task] into a cinematic trailer"
- "If [movie/series] were set in [unexpected setting]"
- "Making a song using only [random objects]"
categories:
global:
engagement:
description: "Hooks designed to encourage audience interaction and participation"
keywords: ["questions", "polls", "comments", "shares", "saves"]
educational:
description: "Hooks for sharing knowledge, tips, and valuable information"
keywords: ["tutorials", "guides", "lessons", "tips", "how-to"]
promotional:
description: "Hooks for marketing products, services, or personal brand"
keywords: ["products", "services", "offers", "launches", "sales"]
storytelling:
description: "Narrative hooks that share personal experiences and journeys"
keywords: ["stories", "experiences", "journeys", "transformations"]
trending:
description: "Hooks that tap into current trends and viral content"
keywords: ["viral", "trending", "memes", "challenges", "popular"]
professional:
description: "Business and career-focused content hooks"
keywords: ["career", "business", "professional", "industry", "work"]
usage_tips:
customization: "Replace bracketed placeholders [like this] with your specific content"
mixing: "Combine elements from different categories for unique approaches"
testing: "A/B test different hooks to see what resonates with your audience"
authenticity: "Modify hooks to match your brand voice and personality"
timing: "Consider platform-specific optimal posting times when using these hooks"