# CompanyIQ - What You Actually Get
## π― TL;DR
**CompanyIQ is a powerful market intelligence and company discovery tool**, NOT a financial analysis platform.
### β
Excellent For:
- Finding companies by industry, size, location
- Market research and competitive analysis
- Industry trend analysis with SSB data
- Company discovery and screening
- Employee-based growth insights
### β NOT Suitable For:
- Financial due diligence (no revenue/profit data)
- Credit risk assessment (no financial statements)
- Company valuation (no financial metrics)
- Detailed financial analysis
---
## π Data Inventory
### What You HAVE Access To β
#### 1. Company Registry Data (BrΓΈnnΓΈysund)
- β
Company name, org number
- β
**Employee counts** (real numbers from NAV)
- β
Industry codes (NACE) with descriptions
- β
Business and postal addresses
- β
Organization form (AS, ASA, NUF, etc.)
- β
Establishment date
- β
Registration status (MVA, Foretaksregisteret)
- β
**Bankruptcy and liquidation status**
- β
**Subunits and subsidiaries**
- β
Last submitted accounts YEAR (not the actual accounts)
**Example for Equinor:**
```
Name: EQUINOR ASA
Employees: 21,552
NACE: 06.100 - Oil extraction
Location: Stavanger
Subunits: 35
Status: Active
Last accounts: 2024 (year only, no figures)
```
#### 2. SSB Statistics (Fully Integrated)
- β
High-growth enterprises by industry (2006-2023)
- β
**Real trend data** with automatic calculations
- β
Employment statistics by sector
- β
Production and income (aggregated)
- β
New company formations (quarterly updates)
- β
Innovation statistics
- β
**Time-series data** with percentage changes
**Example:**
```
IT Sector (NACE 62) High-Growth Trends:
2020: 1,245 companies
2023: 1,537 companies
Change: +23.4%
Trend: Increasing
```
#### 3. Derived Insights
- β
Market concentration analysis
- β
Company size distribution
- β
Top players by employee count
- β
Bankruptcy rates by industry
- β
Employee growth patterns
---
### What You DO NOT Have β
#### Financial Statements (Not Available)
- β Revenue (omsetning)
- β Profit/loss (resultat)
- β Assets (eiendeler)
- β Equity (egenkapital)
- β Liabilities (gjeld)
- β Cash flow
- β Balance sheet details
- β P&L statements
- β Financial ratios (ROE, ROA, debt ratio)
#### Why?
BrΓΈnnΓΈysund separates:
1. **Enhetsregisteret** (Company Registry) β β
We have this
2. **Regnskapsregisteret** (Accounting Registry) β β Not accessible via public API
---
## πΌ Use Cases
### β
Perfect Use Cases for CompanyIQ
#### 1. Market Research
**Question:** "Who are all the IT companies in Bergen?"
**CompanyIQ:** β
Perfect! Returns complete list with employees, addresses, NACE codes
#### 2. Competitive Intelligence
**Question:** "What's the market landscape for Norwegian fintech?"
**CompanyIQ:** β
Excellent! Shows all players, market concentration, SSB trends
#### 3. Lead Generation
**Question:** "Find growing companies in construction with 20-100 employees"
**CompanyIQ:** β
Great! Can filter by industry, size, region, status
#### 4. Industry Analysis
**Question:** "What are the consolidation trends in retail?"
**CompanyIQ:** β
Perfect! Shows market concentration, bankruptcy rates, dominant players
#### 5. Company Screening
**Question:** "Is company X bankrupt? How many employees do they have?"
**CompanyIQ:** β
Perfect! Real-time bankruptcy status and employee counts
### β NOT Suitable For
#### 1. Financial Due Diligence
**Question:** "What was Equinor's revenue last year?"
**CompanyIQ:** β Cannot answer - use Proff.no instead
#### 2. Valuation
**Question:** "What's the P/E ratio for this company?"
**CompanyIQ:** β Cannot calculate - need financial data
#### 3. Credit Assessment
**Question:** "What's the credit rating of company X?"
**CompanyIQ:** β Not available - use Bisnode/D&B
#### 4. Investment Analysis
**Question:** "Is this company profitable?"
**CompanyIQ:** β Cannot determine - need P&L data
---
## π§ Workarounds & Alternatives
### For Basic Financial Health Assessment
**Use What We Have:**
1. **Employee Trends**
- Growing employee count = likely growing revenue
- Shrinking workforce = possible trouble
2. **Bankruptcy Status**
- Immediate red flag
- CompanyIQ checks this automatically
3. **Company Age & Stability**
- Established date available
- Registration status indicators
4. **Industry Comparison**
- SSB provides sector benchmarks
- Compare company size to industry average
**Example CompanyIQ Analysis:**
```
Company: TechStart AS
Employees: 45 (up from 30 last year)
Status: Active, no bankruptcy
Industry: NACE 62 (IT)
SSB Context: IT sector growing +8.6% annually
Assessment: Likely growing (employee increase),
stable sector, no red flags.
β οΈ For revenue confirmation: Check Proff.no
```
### For Complete Financial Analysis
**Hybrid Approach:**
1. **Use CompanyIQ** for initial screening
- Find companies in target market
- Filter by size, location, status
- Check bankruptcy/liquidation
- Analyze market landscape
2. **Then use Proff.no** for detailed analysis
- Get actual financials
- Calculate ratios
- Review multi-year trends
- Make investment decision
---
## π What Makes CompanyIQ Valuable
### 1. Real Employee Data
Unlike many tools, we have **actual employee counts** from NAV registry:
- Equinor: 21,552 employees
- Updated regularly
- Reliable indicator of company size
### 2. Comprehensive Company Discovery
- Search 500,000+ Norwegian companies
- Filter by 17 different criteria
- Real-time bankruptcy status
- Complete organizational structure
### 3. SSB Integration with Real Trends
Not just metadata - actual trend analysis:
```
High-Growth IT Companies:
2020: 1,245 β 2023: 1,537
Change: +23.4%
Average growth: 7.8% per year
Trend: Increasing π
```
### 4. Market Intelligence
- Top players by employee count
- Market concentration (HHI approximation)
- Bankruptcy rates by sector
- Size distribution analysis
### 5. Free & Open
- No API keys required
- No subscription fees
- No rate limits (beyond client-side throttling)
- Open source
---
## π Best Practices
### Do:
- β
Use for company discovery and search
- β
Use for market research
- β
Use for competitive analysis
- β
Use employee count as growth proxy
- β
Combine with SSB data for context
- β
Check bankruptcy status before engagement
### Don't:
- β Rely on for financial due diligence
- β Use for credit decisions
- β Base valuations on CompanyIQ data
- β Assume financial_snapshots table has real data
### Do This Instead:
1. **Screen** with CompanyIQ (free, fast)
2. **Research** financials on Proff.no (paid, accurate)
3. **Decide** with complete data
---
## π° Cost Comparison
| Tool | Cost | Company Data | Financial Data | Best For |
|------|------|--------------|----------------|----------|
| **CompanyIQ** | Free | β
Excellent | β None | Market research |
| **Proff.no** | ~5,000-50,000 NOK/year | β
Good | β
Complete | Due diligence |
| **Bisnode** | Enterprise pricing | β
Good | β
Complete | Credit assessment |
| **Manual** | Free (time) | β
Limited | β
Available | Ad-hoc lookups |
---
## π Recommended Workflow
### For Consultants & Investors:
**Step 1: Market Mapping (CompanyIQ)**
```
1. "Find all IT companies in Oslo with 50-200 employees"
2. "Show market landscape for NACE 62"
3. "What are consolidation trends in this sector?"
4. "Get economic context with SSB statistics"
```
**Time:** 2-5 minutes
**Cost:** Free
**Step 2: Company Screening (CompanyIQ)**
```
1. "Analyze ownership of top 10 companies"
2. "Check bankruptcy status"
3. "Show subsidiaries and org structure"
```
**Time:** 5-10 minutes
**Cost:** Free
**Step 3: Financial Deep Dive (Proff.no)**
```
1. Access revenue and profit data
2. Review multi-year financial trends
3. Calculate valuation multiples
4. Check credit ratings
```
**Time:** 30-60 minutes
**Cost:** Proff.no subscription
**Step 4: Decision**
```
Based on:
- Market intelligence (CompanyIQ)
- Financial analysis (Proff.no)
- SSB industry trends (CompanyIQ)
```
---
## π Summary
### CompanyIQ Strengths:
1. **Company Discovery** - Find any Norwegian company
2. **Market Intelligence** - Industry analysis with SSB
3. **Screening** - Quick health checks (bankruptcy, employees)
4. **Free & Fast** - No costs, intelligent caching
### CompanyIQ Limitations:
1. **No Financial Statements** - Need commercial service
2. **Limited Board Data** - Requires auth
3. **Basic Ownership** - Not full UBO analysis
### The Solution:
**Use CompanyIQ for what it's great at** - market intelligence and company discovery. Supplement with Proff.no for financial analysis.
---
**Think of CompanyIQ as:**
- π **Research phase** - Find and screen companies
- π **Context provider** - Understand the market
- π― **Discovery tool** - Identify opportunities
**NOT as:**
- β Financial analyzer
- β Credit scorer
- β Valuation tool
**Use the right tool for the right job!** π―