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purple_2000s.json•2.92 kB
{
"name": "Purple (2000s)",
"display_name": "Purple: Underground Cool",
"era": {
"start": 2000,
"end": 2009,
"label": "Post-internet underground fashion"
},
"visual_treatment": {
"color_palette": "Desaturated with selective pops of neon, heavy use of blacks and grays, occasional stark whites, muted pastels, and signature purple accents",
"lighting": "Natural, unpolished lighting with harsh shadows, fluorescent office lighting, flash photography creating stark contrasts, often underexposed",
"contrast": "High contrast black and white mixed with low-contrast color work, deliberately muddy mid-tones",
"texture": "Heavy grain, digital artifacts, photocopied aesthetics, deliberately lo-fi with visible compression and pixelation"
},
"composition": {
"framing": "Unconventional crops, off-center subjects, documentary-style candids, awkward poses that feel unstaged",
"spatial_relationships": "Cramped urban environments, cluttered backgrounds, subjects often dwarfed by architecture or technology",
"perspectives": "Street-level viewpoints, voyeuristic angles, handheld camera instability, anti-glamorous positioning",
"layout_philosophy": "Anti-design approach with clashing typefaces, asymmetrical layouts, intentional visual discord"
},
"technical": {
"film_or_technology": "Early digital cameras mixed with cheap film stocks, disposable cameras, camera phones, deliberately amateur equipment",
"lens_character": "Wide-angle distortion, plastic lens aberrations, built-in flash creating flat lighting, no lens corrections",
"post_processing": "Minimal retouching, preserved digital noise, oversaturated color channels, deliberate technical 'mistakes'"
},
"cultural_context": {
"values": "Anti-establishment, underground authenticity, rejection of mainstream beauty standards, celebration of outsider culture",
"subject_matter": "Street fashion, underground music scenes, youth subcultures, urban decay, technology integration into daily life",
"target_audience": "Art students, underground fashion enthusiasts, early adopters of digital culture, anti-commercial creatives",
"era_signature": "Bridging analog punk aesthetics with early digital culture, pre-social media authenticity"
},
"temporal_markers": [
"Early digital camera artifacts and compression",
"Flip phone and early internet cafe environments",
"Y2K-influenced fashion and technology anxiety",
"Pre-Instagram raw photography aesthetics",
"Dot-com era urban gentrification backdrop"
],
"distinguishing_features": "Deliberately amateur aesthetic that influenced later 'authentic' social media photography, pioneering the anti-glossy movement in fashion photography, mixing high fashion with lo-fi presentation",
"confidence_score": "HIGH",
"generated_at": "2025-11-13T09:25:14.781296",
"llm_model": "claude-sonnet-4-20250514"
}