Meta Marketing API MCP Server

# Meta Marketing API MCP Server A comprehensive Model Context Protocol (MCP) server that enables AI assistants like Claude to interact with Facebook/Instagram advertising data through the Meta Marketing API. This server provides full campaign lifecycle management, analytics, audience targeting, and creative optimization capabilities. ## ⚡ Quick Start ### 1) Install ```bash npm install -g meta-ads-mcp ``` ### 2) Configure (Claude Desktop / Cursor) Create or edit your MCP config: - **macOS**: `~/Library/Application Support/Claude/claude_desktop_config.json` - **Windows**: `%APPDATA%\Claude\claude_desktop_config.json` - **Linux**: `~/.config/Claude/claude_desktop_config.json` Minimal config: ```json { "mcpServers": { "meta-ads": { "command": "npx", "args": ["-y", "meta-ads-mcp"], "env": { "META_ACCESS_TOKEN": "your_access_token_here" } } } } ``` If your app requires `appsecret_proof`, add `META_APP_SECRET`: ```json { "mcpServers": { "meta-ads": { "command": "npx", "args": ["-y", "meta-ads-mcp"], "env": { "META_ACCESS_TOKEN": "your_access_token_here", "META_APP_SECRET": "your_app_secret" } } } } ``` ### 3) Restart your client - **Claude Desktop**: quit and reopen - **Cursor**: restart the IDE ### 4) Verify ```bash npm run health-check ``` ## 🚀 Features ### **Campaign Management** - ✅ Create, update, pause, resume, and delete campaigns - ✅ Support for all campaign objectives (traffic, conversions, awareness, etc.) - ✅ Budget management and scheduling - ✅ Ad set creation with advanced targeting - ✅ Individual ad management ### **Analytics & Reporting** - 📊 Performance insights with customizable date ranges - 📈 Multi-object performance comparison - 📋 Data export in CSV/JSON formats - 🎯 Attribution modeling and conversion tracking - 📅 Daily performance trends analysis ### **Audience Management** - 👥 Custom audience creation and management - 🎯 Lookalike audience generation - 📏 Audience size estimation - 🔍 Targeting recommendations and insights - 🏥 Audience health monitoring ### **Creative Management** - 🎨 Ad creative creation and management - 👁️ Cross-platform ad previews - 🧪 A/B testing setup and guidance - 📸 Creative performance analysis ### **Enterprise Features** - 🔐 Secure OAuth 2.0 authentication - ⚡ Automatic rate limiting with exponential backoff - 🔄 Pagination support for large datasets - 🛡️ Comprehensive error handling - 📚 Rich MCP resources for contextual data access - 🌐 Multi-account support ## 📦 Installation & Setup ### Option 1: Direct Installation (Recommended) ```bash npm install -g meta-ads-mcp ``` ### Option 2: From Source ```bash git clone https://github.com/wipsoft/meta-mcp.git cd meta-ads-mcp npm install npm run build ``` ### Option 3: Automated Setup (Easiest) ```bash # Clone the repository first git clone https://github.com/wipsoft/meta-mcp.git cd meta-ads-mcp # Run the interactive setup npm run setup ``` The setup script will: - ✅ Check system requirements - ✅ Validate your Meta access token - ✅ Create Claude Desktop configuration - ✅ Install dependencies - ✅ Test the connection ## 🔧 Configuration Guide ### Step 1: Get Meta Access Token 1. Create a Meta App at [developers.facebook.com](https://developers.facebook.com/) 2. Add Marketing API product 3. Generate an access token with `ads_read` and `ads_management` permissions 4. If your app requires `appsecret_proof`, set `META_APP_SECRET` (see below) 5. (Optional) Set up OAuth for automatic token refresh  ### Step 2: Configure Claude Desktop #### Find your configuration file: - **macOS**: `~/Library/Application Support/Claude/claude_desktop_config.json` - **Windows**: `%APPDATA%\Claude\claude_desktop_config.json` - **Linux**: `~/.config/Claude/claude_desktop_config.json` If the file doesn't exist, create it with the following content: #### Basic Configuration (Token-based): ```json { "mcpServers": { "meta-ads": { "command": "npx", "args": ["-y", "meta-ads-mcp"], "env": { "META_ACCESS_TOKEN": "your_access_token_here" } } } } ``` #### Advanced Configuration (with OAuth + appsecret_proof): ```json { "mcpServers": { "meta-ads": { "command": "npx", "args": ["-y", "meta-ads-mcp"], "env": { "META_ACCESS_TOKEN": "your_access_token_here", "META_APP_ID": "your_app_id", "META_APP_SECRET": "your_app_secret", "META_AUTO_REFRESH": "true", "META_BUSINESS_ID": "your_business_id" } } } } ``` #### Local Development Configuration: If you've cloned the repository locally: ```json { "mcpServers": { "meta-ads": { "command": "node", "args": ["/absolute/path/to/meta-ads-mcp/build/index.js"], "env": { "META_ACCESS_TOKEN": "your_access_token_here" } } } } ``` ### Step 3: Configure for Cursor Cursor uses the same MCP configuration as Claude Desktop. Add the configuration to your Cursor settings: 1. Open Cursor Settings 2. Go to "Extensions" > "Claude" 3. Add the MCP server configuration in the JSON settings ### Step 4: Restart Your Client - **Claude Desktop**: Completely quit and restart the application - **Cursor**: Restart the IDE ### Step 5: Verify Setup ```bash # Run health check to verify everything is working npm run health-check ``` ## 🔍 Troubleshooting ### Common Issues #### 1. "Command not found" or "npx" errors ```bash # Install Node.js if not installed # macOS: brew install node # Windows: Download from nodejs.org # Linux: Use your package manager # Verify installation node --version npm --version npx --version ``` #### 2. Permission errors ```bash # Fix npm permissions (macOS/Linux) sudo chown -R $(whoami) $(npm config get prefix)/{lib/node_modules,bin,share} # Or install without sudo npm config set prefix ~/.npm-global echo 'export PATH=~/.npm-global/bin:$PATH' >> ~/.bashrc source ~/.bashrc ``` #### 3. Meta API connection issues ```bash # Test your token manually curl -G \ -d "access_token=YOUR_ACCESS_TOKEN" \ "https://graph.facebook.com/v23.0/me/adaccounts" ``` If the response says `appsecret_proof` is required, set `META_APP_SECRET` in your MCP server environment. #### 4. Check Claude Desktop logs - **macOS**: `~/Library/Logs/Claude/mcp*.log` - **Windows**: `%APPDATA%\Claude\logs\mcp*.log` ```bash # macOS/Linux - View logs tail -f ~/Library/Logs/Claude/mcp*.log # Windows - View logs type "%APPDATA%\Claude\logs\mcp*.log" ``` #### 5. Test the server manually ```bash # Test the MCP server directly npx -y meta-ads-mcp # Or if installed locally node build/index.js ``` ### Debug Mode Enable debug logging by adding to your environment: ```json { "mcpServers": { "meta-ads": { "command": "npx", "args": ["-y", "meta-ads-mcp"], "env": { "META_ACCESS_TOKEN": "your_access_token_here", "META_MCP_DEBUG": "1", "NODE_ENV": "development" } } } } ``` ## 🌐 Web Deployment (Vercel) For web applications, you can deploy this server to Vercel and expose an HTTP MCP endpoint: ### Configuration: 1. Deploy to Vercel 2. Set environment variables in Vercel dashboard 3. Configure OAuth app in Meta Developer Console 4. Use the web endpoint: `https://your-project.vercel.app/api/mcp` ### MCP Client Configuration for Web: ```json { "mcpServers": { "meta-ads-remote": { "url": "https://your-project.vercel.app/api/mcp", "headers": { "Authorization": "Bearer your_session_token" } } } } ``` **Note**: You need to authenticate against your deployment to get a session token. ### Remote MCP Configuration (mcp-remote) For Vercel deployments, use `mcp-remote` to bridge HTTP to stdio: ```json { "mcpServers": { "meta-ads": { "command": "npx", "args": [ "-y", "mcp-remote", "https://your-project.vercel.app/api/mcp", "--header", "Authorization:${META_AUTH_HEADER}" ], "env": { "META_AUTH_HEADER": "Bearer your_session_token_here" } } } } ``` ## 🛠️ Available Tools This MCP server provides **25 comprehensive tools** across all major Meta advertising categories: ### 📊 Analytics & Insights (3 tools) - **`get_insights`** - Get detailed performance metrics (impressions, clicks, ROAS, CTR, CPC, etc.) - **`compare_performance`** - Side-by-side performance comparison of multiple campaigns/ads - **`export_insights`** - Export performance data in JSON or CSV formats ### 📈 Campaign Management (4 tools) - **`create_campaign`** - Create new advertising campaigns with full configuration (includes special_ad_categories) - **`update_campaign`** - Modify existing campaigns (name, budget, status, etc.) - **`pause_campaign`** - Pause active campaigns - **`resume_campaign`** - Resume/activate paused campaigns ### 🎯 Ad Set Management (2 tools) - **`create_ad_set`** - Create ad sets with detailed targeting, budgets, and optimization goals - **`list_ad_sets`** - List and filter ad sets within campaigns ### 📱 Ad Management (2 tools) - **`create_ad`** - Create individual ads within ad sets using creative IDs - **`list_ads`** - List and filter ads by ad set, campaign, or account ### 👥 Audience Management (4 tools) - **`list_audiences`** - List all custom audiences for an account - **`create_custom_audience`** - Create custom audiences from various sources - **`create_lookalike_audience`** - Generate lookalike audiences from source audiences - **`get_audience_info`** - Get detailed information about specific audiences ### 🎨 Creative Management (2 tools) - **`list_ad_creatives`** - List all ad creatives for an account - **`create_ad_creative`** - Create new ad creatives with rich specifications (supports external image URLs) ### 🔧 Account & Basic Tools (3 tools) - **`health_check`** - Comprehensive authentication and server status check - **`get_ad_accounts`** - List accessible Meta ad accounts - **`get_campaigns`** - List campaigns with filtering options ### 🔐 Authentication Tools (1 tool) - **`get_token_info`** - Token validation and information retrieval ### 🩺 Diagnostic Tools (2 tools) - **`diagnose_campaign_readiness`** - Check campaign status and identify ad set creation issues - **`check_account_setup`** - Comprehensive account validation and setup verification ## 🛠️ Usage Examples ### Test the Connection ``` Check the health of the Meta Marketing API server and authentication status ``` ### Analytics & Performance Insights ``` Get detailed performance insights for my Deal Draft campaign including impressions, clicks, ROAS, and CTR for the last 30 days ``` ``` Compare the performance of my top 3 campaigns side-by-side for the last quarter ``` ``` Export campaign performance data for all my campaigns last month in CSV format ``` ### Campaign Management ``` Create a new traffic campaign named "Holiday Sale 2024" with a $50 daily budget and OUTCOME_TRAFFIC objective ``` ``` Update my existing campaign budget to $100 daily and change the name to "Black Friday Special" ``` ``` Pause all campaigns that have a CPC above $2.00 ``` ``` Resume my paused "Summer Collection" campaign ``` ### Complete Campaign Setup (Campaign → Ad Set → Ads) ``` Create a complete "Test 3" campaign setup: 1) Create the campaign with OUTCOME_LEADS objective, 2) Create an ad set targeting US users aged 25-45 interested in entrepreneurship, 3) Create 4 different ads using my existing creatives ``` ``` Create an ad set for my existing campaign targeting women aged 30-50 in major US cities with interests in business and personal development ``` ``` Create a new ad in my ad set using creative ID 123456 and name it "Headline Test A" ``` ### Troubleshooting & Diagnostics ``` Diagnose my "Test 3" campaign to see if it's ready for ad set creation and identify any potential issues ``` ``` Check my account setup to verify payment methods, business verification, and ad account permissions ``` ``` Check why my ad set creation failed and get specific recommendations for my account setup ``` ### Audience Management ``` List all my custom audiences and show their sizes and status ``` ``` Create a custom audience named "Website Visitors" from people who visited my site ``` ``` Create a 5% lookalike audience based on my "High Value Customers" audience targeting the US ``` ``` Get detailed information about my "Newsletter Subscribers" audience including health status ``` ### Creative Management ``` List all my ad creatives and show their performance data ``` ``` Create a new ad creative for my holiday campaign with external image URL from my website and specific messaging ``` ### Account Management ``` Show me all my accessible Meta ad accounts with their currencies and time zones ``` ``` Get my current access token information including permissions and expiration ``` ## 📚 Resources Access The server provides rich contextual data through MCP resources: - `meta://campaigns/{account_id}` - Campaign overview - `meta://insights/account/{account_id}` - Performance dashboard - `meta://audiences/{account_id}` - Audience insights - `meta://audience-health/{account_id}` - Audience health report ## 🔧 Environment Variables ### Required ```bash META_ACCESS_TOKEN=your_access_token_here ``` ### Optional ```bash META_APP_ID=your_app_id # For OAuth META_APP_SECRET=your_app_secret # For OAuth META_BUSINESS_ID=your_business_id # For business-specific operations META_API_VERSION=v23.0 # API version (default: v23.0) META_API_TIER=standard # 'development' or 'standard' META_AUTO_REFRESH=true # Enable automatic token refresh META_REFRESH_TOKEN=your_refresh_token # For token refresh META_MCP_REQUEST_TIMEOUT_MS=30000 # Request timeout in ms (0 to disable) META_MCP_DEBUG=1 # Enable verbose MetaApiClient debug logs ``` ## 📖 Documentation - **All documentation is in this README** (setup, configuration, and tools) - **[Example Configuration](examples/claude_desktop_config.json)** - Sample configuration file ## 🏗️ Architecture ``` ┌─────────────────┐ ┌──────────────────┐ ┌─────────────────┐ │ Claude AI │◄──►│ MCP Server │◄──►│ Meta Marketing │ │ │ │ │ │ API │ │ - Natural │ │ - Authentication │ │ │ │ Language │ │ - Rate Limiting │ │ - Campaigns │ │ - Tool Calls │ │ - Error Handling │ │ - Analytics │ │ - Resource │ │ - Data Transform │ │ - Audiences │ │ Access │ │ - Pagination │ │ - Creatives │ └─────────────────┘ └──────────────────┘ └─────────────────┘ ``` ### Core Components - **Meta API Client**: Handles authentication, rate limiting, and API communication - **Tool Handlers**: 25 tools covering analytics, campaigns, ad sets, ads, audiences, creatives, and diagnostics - **Resource Providers**: Contextual data access for AI understanding - **Error Management**: Robust error handling with automatic retries - **Rate Limiter**: Intelligent rate limiting with per-account tracking ## 🔒 Security & Best Practices ### Token Security - ✅ Environment variable configuration - ✅ No token logging or exposure - ✅ Automatic token validation - ✅ Secure credential management ### API Management - ✅ Rate limit compliance - ✅ Exponential backoff retries - ✅ Request validation - ✅ Error boundary protection ### Data Privacy - ✅ Meta data use policy compliance - ✅ No persistent data storage - ✅ Secure API communication - ✅ Audit trail support ## ⚡ Performance ### Rate Limits - **Development Tier**: 60 API calls per 5 minutes - **Standard Tier**: 9000 API calls per 5 minutes - **Automatic Management**: Built-in rate limiting and retry logic ### Optimization - 🚀 Concurrent request processing - 📦 Efficient pagination handling - 🎯 Smart data caching - ⚡ Minimal memory footprint ## 🧪 Testing Run the test suite: ```bash npm test ``` Test with example client: ```bash npx tsx examples/client-example.ts ``` Health check: ```bash # In Claude: Check the health of the Meta Marketing API server ``` ## 🤝 Contributing 1. Fork the repository 2. Create a feature branch: `git checkout -b feature/new-feature` 3. Make your changes and add tests 4. Run the test suite: `npm test` 5. Submit a pull request ## 📄 License MIT License - see [LICENSE](LICENSE) for details. ## 🆘 Support - **Documentation**: See this README - **Issues**: Open an issue on GitHub - **Meta API**: Refer to [Meta Marketing API docs](https://developers.facebook.com/docs/marketing-apis/) - **MCP Protocol**: See [Model Context Protocol specification](https://modelcontextprotocol.io/) --- Built for reliable Meta Marketing API automation with MCP.