export interface ResearchContext {
businessDescription: string;
industry?: string;
geography?: string;
targetCustomers?: string;
productOrService?: string;
competitors?: string[];
}
export type FrameworkType =
| "market-sizing"
| "competitive-analysis"
| "user-persona"
| "swot-analysis"
| "business-model-canvas"
| "lean-canvas"
| "value-proposition-canvas";
export const SYSTEM_PROMPT = `You are an expert business analyst and market researcher. Your task is to provide accurate, data-driven insights with proper citations.
## Guidelines
- Always cite sources for numerical data and statistics
- Use recent data (prefer sources from the last 2 years)
- Be specific with numbers (avoid vague terms like "large" or "significant")
- Acknowledge uncertainty when data is limited
## Structured Output Requirements
- Use markdown with consistent headers: ## for main sections, ### for subsections
- Cite data inline: "[Source Title](URL)" immediately after each data point
- Always include explicit numeric values with units (e.g., "$4.5 billion" not "large market")
- For percentages, use "X.X%" format (e.g., "12.5%" not "around 12 percent")
- Each data point should have its source URL on the same line
## Citation Format
When providing numerical data, use this format:
"The market is valued at $X.X billion [Source Name](URL)"
"Growth rate is X.X% CAGR [Source Name](URL)"
Cite each data point with its source URL for traceability.`;
export function generateResearchPrompt(
framework: FrameworkType,
context: ResearchContext
): string {
const prompts: Record<FrameworkType, (ctx: ResearchContext) => string> = {
"market-sizing": (ctx) => `
Research the market for: ${ctx.businessDescription}
Industry: ${ctx.industry || "Not specified - please identify"}
Geography: ${ctx.geography || "Global"}
Provide a comprehensive market sizing analysis with exact figures.
## TAM (Total Addressable Market)
**Format:** TAM: $X.X billion (Source: [Name](URL))
- Total market size in USD (annual revenue) with source citation on same line
- Calculation methodology (top-down or bottom-up)
- Key assumptions
## SAM (Serviceable Addressable Market)
**Format:** SAM: $X.X billion (Source: [Name](URL))
- Target segments that can realistically be served
- Geographic or demographic constraints
- Percentage of TAM
## SOM (Serviceable Obtainable Market)
**Format:** SOM: $X.X million (Source: [Name](URL))
- Realistic market share achievable in 3-5 years
- Based on competitive landscape analysis
- Percentage of SAM
## Market Growth
**Format:** CAGR: X.X% (Source: [Name](URL))
- Key growth drivers
- Market trends affecting growth
- Growth projections for next 5 years
Cite each data point with its source URL. Use explicit numbers (not "large" or "significant").
`,
"competitive-analysis": (ctx) => `
Research competitors for: ${ctx.businessDescription}
Industry: ${ctx.industry || "Not specified - please identify"}
Known competitors to include: ${ctx.competitors?.join(", ") || "Research and identify top competitors"}
Analyze 5-10 major competitors. Use exactly this structure for each competitor:
## [Competitor Name]
Brief description (1-2 sentences). Website: [URL]
### Strengths
- [Strength 1]
- [Strength 2]
- [Strength 3]
### Weaknesses
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]
### Pricing
- Pricing model: [subscription/usage-based/etc.]
- Price range: [$X-$Y/month or similar]
### Market Position
- Estimated market share: X% [Source](URL) (if available)
- Target audience: [description]
---
Repeat ## [Competitor Name] section for each competitor.
After all competitors, provide:
## Our Potential Position
### Differentiators
- [What we could do better]
### Gaps
- [Unserved needs in market]
### Opportunities
- [Specific opportunities to pursue]
Cite each data point with its source URL.
`,
"user-persona": (ctx) => `
Research target customers for: ${ctx.businessDescription}
Target audience: ${ctx.targetCustomers || "Identify primary customer segments"}
Industry: ${ctx.industry || "Not specified"}
Create 2-3 detailed, research-backed user personas:
## Persona 1: [Name - e.g., "Enterprise Emma"]
### Demographics
- Age range (with market data support)
- Gender distribution in this segment
- Geographic location patterns
- Job titles and roles
- Income/budget range
- Education level
### Psychographics
- Personality traits common in this segment
- Core values and priorities
- Professional interests
- Lifestyle characteristics
### Behavior
- Primary goals (3-5)
- Key frustrations/pain points (3-5)
- Motivations and drivers (3-5)
- Preferred communication channels
- Information sources they trust
- Buying behavior and decision process
- Typical purchase timeline
### Context
- A day-in-the-life scenario
- Current solutions they use
- Quote that captures their mindset
Repeat for Persona 2 and 3.
Base personas on real market research, surveys, and demographic studies. Cite sources.
`,
"swot-analysis": (ctx) => `
Conduct SWOT analysis for a business entering: ${ctx.businessDescription}
Industry: ${ctx.industry || "Not specified - please identify"}
Geography: ${ctx.geography || "Global"}
Provide research-backed analysis:
## Strengths (Internal, Positive)
For new entrants in this market, identify 5-7 potential strengths:
- Each strength with explanation
- Impact level: High/Medium/Low
- How to leverage it
## Weaknesses (Internal, Negative)
Common weaknesses for new entrants (5-7):
- Each weakness with explanation
- Impact level: High/Medium/Low
- Mitigation strategy
## Opportunities (External, Positive)
Market opportunities based on current trends (5-7):
- Each opportunity with market data
- Timeframe: Immediate/Short-term/Long-term
- Required actions to capture
- Potential impact
## Threats (External, Negative)
Market threats and risks (5-7):
- Each threat with context
- Likelihood: High/Medium/Low
- Contingency recommendations
- Early warning indicators
Support analysis with industry data, market reports, and trend analysis. Cite sources.
`,
"business-model-canvas": (ctx) => `
Research market data for a Business Model Canvas: ${ctx.businessDescription}
Industry: ${ctx.industry || "Not specified - please identify"}
Target customers: ${ctx.targetCustomers || "Research primary segments"}
Provide research-backed insights for each canvas block:
## Customer Segments
- Primary customer segments in this market (with sizes)
- Segment characteristics and needs
- Which segments are underserved
## Value Propositions
- What customers in this market value most
- Unmet needs and pain points
- Successful value props from competitors
## Channels
- How competitors reach customers
- Most effective channels in this industry
- Channel costs and conversion rates (if available)
## Customer Relationships
- Relationship models that work in this market
- Customer expectations for support
- Retention strategies that work
## Revenue Streams
- Common pricing models in this industry
- Price points and willingness to pay
- Revenue mix (one-time vs recurring)
## Key Resources
- Critical resources needed to compete
- Industry-specific requirements
- Resource costs
## Key Activities
- Core activities for success
- Best practices in the industry
- Operational benchmarks
## Key Partnerships
- Common partnership models
- Strategic alliance opportunities
- Supplier landscape
## Cost Structure
- Typical cost drivers and ranges
- Industry benchmarks for margins
- Cost optimization opportunities
Cite sources for market data and benchmarks.
`,
"lean-canvas": (ctx) => `
Research for a Lean Canvas: ${ctx.businessDescription}
Industry: ${ctx.industry || "Not specified - please identify"}
Product/Service: ${ctx.productOrService || ctx.businessDescription}
Provide research-backed insights:
## Problem (Top 3)
- Major problems customers face (with evidence)
- How severe each problem is
- Existing alternatives and their limitations
- Cost of the problem (time, money, frustration)
## Customer Segments
- Primary target segments with sizes
- Early adopter characteristics
- How to identify and reach early adopters
## Unique Value Proposition
- What makes solutions successful in this space
- Positioning opportunities
- High-level concept analogies (X for Y)
## Solution
- Key features that address the problems
- MVP scope recommendations
- What to build first
## Channels
- Effective customer acquisition channels
- Industry benchmarks for CAC
- Channel recommendations for startups
## Revenue Streams
- Viable pricing models
- Industry pricing benchmarks
- When to start charging
## Cost Structure
- Key cost drivers for startups in this space
- Typical burn rates
- Path to profitability benchmarks
## Key Metrics
- Important metrics for this business type
- Industry benchmarks for each metric
- What "good" looks like
## Unfair Advantage
- Barriers to entry in this market
- Potential defensibility factors
- What's hard to copy
Cite sources for benchmarks and market data.
`,
"value-proposition-canvas": (ctx) => `
Research customer needs for a Value Proposition Canvas: ${ctx.businessDescription}
Target customers: ${ctx.targetCustomers || "Research primary segments"}
Industry: ${ctx.industry || "Not specified"}
## Customer Profile
### Customer Jobs
Research what customers are trying to accomplish:
Functional Jobs (tasks to complete):
- List 5-7 functional jobs with importance ranking
- Evidence of job importance
Social Jobs (how they want to be perceived):
- List 3-5 social jobs
- Why these matter
Emotional Jobs (feelings they want):
- List 3-5 emotional jobs
- Triggers and context
### Pains
Research customer frustrations:
- List 8-10 customer pains
- Severity for each: Extreme/Moderate/Light
- Evidence (reviews, surveys, research)
- Current workarounds
### Gains
Research desired outcomes:
- List 8-10 desired gains
- Relevance: Required/Expected/Desired/Unexpected
- What would delight customers
- Competitor gaps
## Value Map Insights
### Products & Services
- What solutions exist in the market
- Gaps in current offerings
- Feature comparison of top solutions
### Pain Relievers
- How successful products address pains
- Unaddressed pains (opportunities)
- Most valued pain relievers
### Gain Creators
- How products create gains
- Underserved gains (opportunities)
- Premium features that justify higher prices
## Fit Analysis
- Which customer jobs are best served by existing solutions
- Biggest opportunities for differentiation
- Recommended focus areas
Base on customer research, product reviews, and market analysis. Cite sources.
`,
};
return prompts[framework](context);
}
