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LinkedIn Ads: changes

linkedin_ads_changes
Destructive

LinkedIn Ads, change operations: propose_budget, propose_campaign_status, propose_ad_status, set_tracking_suffix, propose_bid_strategy, propose_ad_group_bid, propose_campaign_targeting, propose_campaign_settings, create_campaign, create_ad. A change to an existing object is a proposal: it is applied only after a person approves it, or when the client's auto policy allows a reversible change within limits. New campaigns, ad sets and ads are created paused, with no spend. Parameters of an operation: get_tool_schema.

Input Schema

NameRequiredDescriptionDefault
paramsNo
operationYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.9/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Goes beyond the annotations (destructiveHint=true, idempotentHint=false) by disclosing that existing-object changes are gated behind approval or a reversible-change auto policy, and that new campaigns/ad sets/ads are created paused with no spend. This materially clarifies the safety/reversibility profile. It does not, however, state what a rejection or partial-approval does.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Front-loads the operation list, then the approval workflow, then creation semantics, then the parameter-lookup pointer. The operation enumeration is long but load-bearing; the sentences are tight and none is redundant.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a dispatcher with no output schema and an opaque params object, the description covers the operation set, the approval/reversibility model, creation semantics, and where to find parameters. It stops short of connecting to get_change_status for tracking submitted proposals.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% and the nested 'params' object is entirely opaque, so the schema contributes nothing. The description partially compensates by pointing to get_tool_schema for operation parameters, which is a reasonable mitigation for a dispatch tool, but it never describes the shape of 'params' itself.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific resource (LinkedIn Ads) and enumerates the ten change operations it dispatches, so an agent knows exactly what verbs are available. It is clearly distinguishable from the read-side linkedin_ads sibling by the 'change operations' framing, though it doesn't explicitly contrast itself with propose_change/approve_change.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explains the governing workflow: changes to existing objects are proposals applied only after human approval or when the client's auto policy permits a reversible change, and it directs the agent to get_tool_schema for per-operation parameters. It gives clear context for use but does not name alternative tools (e.g., approve_change, get_change_status) or state exclusions.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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