Unit Economics
unit_economicsLTV, LTV:CAC, and CAC payback — with the benchmarks that make them mean something. Computes customer lifetime value from ARPU, gross margin, and churn; compares it to acquisition cost; and reads the result against the standard SaaS/subscription benchmarks (3:1 LTV:CAC, sub-12-month payback).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cac | No | Customer acquisition cost Fully-loaded sales + marketing cost per new customer. | |
| arpu | No | Revenue per customer / month Average monthly revenue per active customer (ARPU). | |
| churn | No | Monthly customer churn (%) Share of customers lost per month. | |
| grossMargin | No | Gross margin (%) |