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Store performance

get_store_performance
Read-only

Use for Amazon Brand Store analytics by date, store, page, source, or tag: views, visits, orders, units, sales, dwell time, bounce rate, and new-to-store. Do not use for account sales totals, ASIN/SKU sales, or ad campaign performance; use sales or ads tools.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
tagNoFilter by source tag name
limitNoMax rows (1-1000, default 20).
offsetNoPagination offset (0-100000, default 0). Use the returned pagination.next_offset to continue.
sourceNoFilter by traffic source, such as ADS, ORGANIC, or OTHER
page_idNoFilter by Brand Store page ID
sort_byNoColumn to sort byviews
end_dateNoOptional. YYYY-MM-DD. Defaults to yesterday.
dimensionNoBreakdown to return: date, store, page, source, or tagdate
min_salesNoOnly include rows with at least this sales amount
min_viewsNoOnly include rows with at least this many page views
page_nameNoFilter by Brand Store page name (LIKE match, use % for wildcards)
profile_idNoFilter by ad account profile ID
sort_orderNoSort orderdesc
start_dateNoOptional. YYYY-MM-DD. Defaults to 30 days ago.
store_nameNoFilter by store name (LIKE match, use % for wildcards)
brand_entity_idNoFilter by Brand Store entity ID
include_raw_rowsNoFalse returns compact rows. Default true.
include_diagnosticsNoTrue may add expanded freshness diagnostics. Basic empty-result data-window diagnostics are included by default when available.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
evidenceNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, destructiveHint=false, and openWorldHint=false, so the safety profile is fully covered by structured data. The description adds scope (which dimensions and metrics apply) but says nothing about data freshness, default lookback behavior, or result shape beyond what the schema and output schema already provide.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, both front-loaded with the essential information: scope/metrics first, then exclusions and redirects. There is no padding, and the negative guidance is placed where an agent will see it before committing to the call.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present and full parameter coverage, the description need not explain return values, and it correctly focuses on scope and routing. It is nearly complete, with only the vague 'sales or ads tools' redirect and unstated default date window keeping it below 5.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so all 18 parameters (including enums for dimension, sort_by, and sort_order, plus date formats and pagination semantics) are already documented in the schema. The description's 'by date, store, page, source, or tag' phrase merely restates the dimension enum rather than adding syntax or interaction detail, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names a specific resource (Amazon Brand Store analytics), the dimensions available (date, store, page, source, tag), and the metric set returned (views, visits, orders, units, sales, dwell time, bounce rate, new-to-store). It explicitly separates itself from account totals, ASIN/SKU sales, and ad campaign performance, so an agent can identify it without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives explicit negative guidance ('Do not use for account sales totals, ASIN/SKU sales, or ad campaign performance'), which is the key routing signal against a large sibling list. However, the redirect is generic ('use sales or ads tools') rather than naming the concrete siblings such as get_sales_summary or get_campaign_performance, leaving the agent to guess the exact target.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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