Agent Central

Sponsored ads entities (live)

get_sponsored_ads_entities_live

Read-only

List current Sponsored Products, Sponsored Brands, or Sponsored Display entity state directly from Amazon Ads API for verified read-only combinations. Sponsored Brands keyword/product/category/theme targets and their negatives read through Common Campaign Management (entity_type=target or negative_target; keyword/negative_keyword alias to KEYWORD targets and surface the keyword text, match type, and bid). Returns Amazon-source fields with bounded pagination and diagnostics for unsupported product/entity pairs; agentcentral does not infer actions.

Input Schema

Name	Required	Description
`ids`	No	Entity IDs for the selected entity type.
`asins`	No	Sponsored Products target ASIN filter where Amazon supports it.
`scope`	No	Sponsored Products negative entities only: restrict to ad-group-level or campaign-level records. Omit to query both.
`states`	No	Entity states to include. Product-specific unsupported state filters, including SD PROPOSED, return diagnostics without an API call.
`ad_product`	Yes	Sponsored ad product to query: SP, SB, or SD.
`name_query`	No	Campaign/ad-group/ad name filter where Amazon supports it. SD name filters are exact-match per Amazon docs.
`next_token`	No	Amazon pagination token for SP/SB list endpoints.
`profile_id`	No	Numeric Amazon Ads profile ID. Optional when this API key has exactly one enabled Ads profile; agentcentral will default it. Call get_account_info for amazon_ads.enabled_profile_ids. Do not use the marketplace ID, tenant ID, or API key prefix.
`text_query`	No	Sponsored Products keyword or negative keyword text filter.
`entity_type`	Yes	Entity family to list. Supported combinations are returned in diagnostics for unsupported product/entity pairs.
`match_types`	No	Sponsored Products keyword or negative keyword match type filter.
`max_results`	No	Maximum rows to request from Amazon (1-100).
`start_index`	No	Sponsored Display offset pagination cursor. SD uses start_index/count instead of next_token.
`ad_group_ids`	No	Restrict to ad group IDs.
`campaign_ids`	No	Restrict to campaign IDs.
`target_types`	No	Sponsored Brands target type filter for entity_type=target/negative_target. entity_type=keyword/negative_keyword forces KEYWORD.
`portfolio_ids`	No	Campaign-level portfolio ID filter where Amazon supports it.
`expression_types`	No	Sponsored Products target expression type filter.
`include_raw_rows`	No	Set false to return a compact row preview while keeping diagnostics.
`include_diagnostics`	No	True enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available.
`include_extended_data`	No	Request extended fields where Amazon documents them. For SB ads this is ignored because the list endpoint has no extended-data flag.

Output Schema

Name	Required	Description	Default
`evidence`	No

Schema Changelog

Changes observed during successful MCP inspections.

Changed30 schema fields changedNov 7, 2026

changedInput schema / $schema

Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"

addedInput schema / properties / start_index / maximum
```
Added value: +9007199254740991
```

changedOutput schema / $schema

Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"

changedOutput schema / additionalProperties
```
Previous value: -trueNew value: +{}
```
removedOutput schema / properties / evidence / properties / effective_scope / $ref
```
Removed value: -"#/properties/evidence/properties/requested_scope"
```
addedOutput schema / properties / evidence / properties / effective_scope / additionalProperties
```
Added value: +false
```

addedOutput schema / properties / evidence / properties / effective_scope / properties

Added value: +{
+  "end_date": {
+    "anyOf": [
+      {
+        "format": "date",
+        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "filters": {
+    "additionalProperties": {},
+    "propertyNames": {
+      "type": "string"
+    },
+    "type": "object"
+  },
+  "group_by": {
+    "items": {
+      "maxLength": 128,
+      "minLength": 1,
+      "type": "string"
+    },
+    "type": "array"
+  },
+  "marketplace_id": {
+    "anyOf": [
+      {
+        "minLength": 1,
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "reporting_time_zone": {
+    "anyOf": [
+      {
+        "minLength": 1,
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "sort": {
+    "items": {
+      "additionalProperties": false,
+      "properties": {
+        "direction": {
+          "enum": [
+            "asc",
+            "desc"
+          ],
+          "type": "string"
+        },
+        "field": {
+          "maxLength": 128,
+          "minLength": 1,
+          "type": "string"
+        }
+      },
+      "required": [
+        "field",
+        "direction"
+      ],
+      "type": "object"
+    },
+    "type": "array"
+  },
+  "start_date": {
+    "anyOf": [
+      {
+        "format": "date",
+        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  }
+}

addedOutput schema / properties / evidence / properties / effective_scope / required

Added value: +[
+  "marketplace_id",
+  "start_date",
+  "end_date",
+  "reporting_time_zone",
+  "group_by",
+  "sort",
+  "filters"
+]

addedOutput schema / properties / evidence / properties / effective_scope / type
```
Added value: +"object"
```
removedOutput schema / properties / evidence / properties / grain / items / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / grain / items / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / grain / items / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / grain / items / type
```
Added value: +"string"
```
removedOutput schema / properties / evidence / properties / join_keys / items / properties / field / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / type
```
Added value: +"string"
```

changedOutput schema / properties / evidence / properties / observed / properties / data_start / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

changedOutput schema / properties / evidence / properties / observed / properties / data_through / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

changedOutput schema / properties / evidence / properties / requested_scope / properties / end_date / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

addedOutput schema / properties / evidence / properties / requested_scope / properties / filters / propertyNames
```
Added value: +{
+  "type": "string"
+}
```
removedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / type
```
Added value: +"string"
```
removedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / type
```
Added value: +"string"
```

changedOutput schema / properties / evidence / properties / requested_scope / properties / start_date / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

Changed1 schema field changedOct 27, 2026

changedInput schema / properties / include_diagnostics / description

Previous value: -"True may add expanded freshness diagnostics. Basic empty-result data-window diagnostics are included by default when available."New value: +"True enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available."

Changed5 schema fields changedOct 27, 2026

changedOutput schema / properties / evidence / properties / basis / properties / date / items / enum

Previous value: -[
-  "order_date",
-  "reporting_date",
-  "click_attribution_date",
-  "posted_date",
-  "settlement_date",
-  "snapshot_date",
-  "live_observation_time",
-  "event_time",
-  "effective_date",
-  "not_applicable",
-  "not_reported"
-]New value: +[
+  "order_date",
+  "reporting_date",
+  "click_attribution_date",
+  "posted_date",
+  "financial_event_group_start",
+  "settlement_date",
+  "snapshot_date",
+  "live_observation_time",
+  "event_time",
+  "effective_date",
+  "not_applicable",
+  "not_reported"
+]

changedOutput schema / properties / evidence / properties / entity_types / items / enum

Previous value: -[
-  "account",
-  "marketplace",
-  "product",
-  "variation_family",
-  "listing",
-  "offer",
-  "inventory_item",
-  "fulfillment_center",
-  "order",
-  "order_item",
-  "campaign",
-  "ad_group",
-  "ad",
-  "target",
-  "keyword",
-  "search_query",
-  "portfolio",
-  "store",
-  "audience_segment",
-  "dsp_advertiser",
-  "shipment",
-  "inbound_plan",
-  "fulfillment_operation",
-  "transaction",
-  "settlement",
-  "financial_event",
-  "return",
-  "reimbursement",
-  "promotion",
-  "review",
-  "catalog_definition",
-  "audit_event",
-  "not_applicable"
-]New value: +[
+  "account",
+  "marketplace",
+  "product",
+  "variation_family",
+  "listing",
+  "offer",
+  "inventory_item",
+  "fulfillment_center",
+  "order",
+  "order_item",
+  "campaign",
+  "ad_group",
+  "ad",
+  "target",
+  "keyword",
+  "search_query",
+  "portfolio",
+  "store",
+  "audience_segment",
+  "dsp_advertiser",
+  "shipment",
+  "inbound_plan",
+  "fulfillment_operation",
+  "transaction",
+  "settlement",
+  "financial_event",
+  "financial_event_group",
+  "return",
+  "reimbursement",
+  "promotion",
+  "review",
+  "catalog_definition",
+  "audit_event",
+  "not_applicable"
+]

changedOutput schema / properties / evidence / properties / join_keys / items / properties / entity_type / enum

Previous value: -[
-  "account",
-  "marketplace",
-  "product",
-  "variation_family",
-  "listing",
-  "offer",
-  "inventory_item",
-  "fulfillment_center",
-  "order",
-  "order_item",
-  "campaign",
-  "ad_group",
-  "ad",
-  "target",
-  "keyword",
-  "search_query",
-  "portfolio",
-  "store",
-  "audience_segment",
-  "dsp_advertiser",
-  "shipment",
-  "inbound_plan",
-  "fulfillment_operation",
-  "transaction",
-  "settlement",
-  "financial_event",
-  "return",
-  "reimbursement",
-  "promotion",
-  "review",
-  "catalog_definition",
-  "audit_event",
-  "not_applicable"
-]New value: +[
+  "account",
+  "marketplace",
+  "product",
+  "variation_family",
+  "listing",
+  "offer",
+  "inventory_item",
+  "fulfillment_center",
+  "order",
+  "order_item",
+  "campaign",
+  "ad_group",
+  "ad",
+  "target",
+  "keyword",
+  "search_query",
+  "portfolio",
+  "store",
+  "audience_segment",
+  "dsp_advertiser",
+  "shipment",
+  "inbound_plan",
+  "fulfillment_operation",
+  "transaction",
+  "settlement",
+  "financial_event",
+  "financial_event_group",
+  "return",
+  "reimbursement",
+  "promotion",
+  "review",
+  "catalog_definition",
+  "audit_event",
+  "not_applicable"
+]

changedOutput schema / properties / evidence / properties / join_keys / items / properties / role / enum

Previous value: -[
-  "account_id",
-  "marketplace_id",
-  "asin",
-  "advertised_asin",
-  "purchased_asin",
-  "child_asin",
-  "parent_asin",
-  "seller_sku",
-  "fnsku",
-  "order_id",
-  "order_item_id",
-  "campaign_id",
-  "ad_group_id",
-  "ad_id",
-  "target_id",
-  "keyword_id",
-  "search_query",
-  "portfolio_id",
-  "shipment_id",
-  "inbound_plan_id",
-  "operation_id",
-  "transaction_id",
-  "settlement_id",
-  "promotion_id",
-  "not_applicable"
-]New value: +[
+  "account_id",
+  "marketplace_id",
+  "asin",
+  "advertised_asin",
+  "purchased_asin",
+  "child_asin",
+  "parent_asin",
+  "seller_sku",
+  "fnsku",
+  "order_id",
+  "order_item_id",
+  "campaign_id",
+  "ad_group_id",
+  "ad_id",
+  "target_id",
+  "keyword_id",
+  "search_query",
+  "portfolio_id",
+  "shipment_id",
+  "inbound_plan_id",
+  "operation_id",
+  "transaction_id",
+  "financial_event_group_id",
+  "settlement_id",
+  "promotion_id",
+  "not_applicable"
+]

changedOutput schema / properties / evidence / properties / metric_families / items / enum

Previous value: -[
-  "sales",
-  "traffic",
-  "advertising",
-  "inventory",
-  "returns",
-  "reimbursements",
-  "fees",
-  "profitability",
-  "catalog",
-  "rank",
-  "fulfillment",
-  "pricing",
-  "promotions",
-  "reviews",
-  "audit",
-  "availability",
-  "not_applicable"
-]New value: +[
+  "sales",
+  "traffic",
+  "advertising",
+  "inventory",
+  "returns",
+  "reimbursements",
+  "payouts",
+  "fees",
+  "profitability",
+  "catalog",
+  "rank",
+  "fulfillment",
+  "pricing",
+  "promotions",
+  "reviews",
+  "audit",
+  "availability",
+  "not_applicable"
+]

AddedOct 7, 2026

TDQS

A3.7/5.0

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, and the description is consistent with that ('does not infer actions', 'verified read-only combinations'). It adds real behavioral context beyond annotations: bounded pagination, per-product/entity support boundaries that return diagnostics instead of an API call, and the aliasing behavior where keyword/negative_keyword map to KEYWORD targets. It stops short of describing error semantics or result ordering.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The scope statement is front-loaded, which is correct, but the middle sentence is a dense parenthetical chain ('read through Common Campaign Management (entity_type=target or negative_target; keyword/negative_keyword alias to KEYWORD targets and surface...') that is hard to parse on first read. Nothing is pure filler, but the packaging costs clarity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given 21 parameters, an output schema, and full annotation coverage, the description supplies the missing conceptual layer: product/entity support boundaries, diagnostics behavior, and target aliasing. The mechanical details (profile_id defaults, pagination fields, filters) are already documented in the schema, so the description does not need to repeat them.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline would be 3, but the description adds meaning the schema does not: it explains that entity_type=target/negative_target is the route for Sponsored Brands targets, that keyword/negative_keyword are aliases forcing KEYWORD, and that those surface keyword text, match type, and bid. That alias mapping is genuinely non-obvious from the enum alone. Pagination differences (next_token vs start_index) are left for the schema to explain.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb and resource ('List current Sponsored Products, Sponsored Brands, or Sponsored Display entity state') and states the source ('directly from Amazon Ads API'). It implicitly differentiates from the SP-only sibling get_sp_entities_live by covering all three ad products, but never names that sibling or any alternative explicitly, so differentiation requires inference.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is implied through 'for verified read-only combinations' and the note that agentcentral 'does not infer actions', suggesting this is a raw-state retrieval tool rather than an analytics tool. However, there is no explicit statement of when to choose this over get_sp_entities_live, get_campaign_performance, or get_sponsored_ads_report, and no stated prerequisites beyond the diagnostics behavior.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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