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SP targeting options

get_sp_targeting_options
Read-only

Return Amazon-source Sponsored Products targeting options and recommendation fields: keyword candidates, product target candidates, category recommendations/tree/refinements, and negative brand search/recommendations. Source-attributed read-only data; agentcentral does not decide which targets to create.

Input Schema

NameRequiredDescriptionDefault
asinsNoInput ASINs for product/category recommendations
cursorNoAmazon cursor for product recommendation pagination
localeNoOptional Amazon Ads locale, such as en_US or de_DE
themedNoFor product recommendations, request Amazon theme-grouped output when supported
keywordNoBrand search keyword for negative_brand_search
profile_idNoNumeric Amazon Ads profile ID. Optional when this API key has exactly one enabled Ads profile; agentcentral will default it. Call get_account_info for amazon_ads.enabled_profile_ids. Do not use the marketplace ID, tenant ID, or API key prefix.
ad_group_idNoAd group ID for keyword recommendations
campaign_idNoCampaign ID for keyword recommendations
category_idNoCategory ID for category_refinements
max_resultsNoMaximum Amazon-source options to request where supported
option_typeYesAmazon-source targeting discovery surface to call
include_ancestorNoFor category recommendations, include ancestor categories when Amazon supports it
include_raw_rowsNoFor tabular results, false returns compact rows capped at MCP_TEXT_ROW_PREVIEW_LIMIT (default 10), regardless of limit. Complete-page and custom non-tabular responses may ignore this option; see tool-specific notes. Default true; large full-row responses are capped separately. Freshness fields require include_diagnostics=true in either row mode, where supported.
candidate_keywordsNoOptional keywords to rank alongside Amazon keyword recommendations
include_diagnosticsNoTrue enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available.

Output Schema

NameRequiredDescriptionDefault
evidenceNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed29 schema fields changed
    • changedInput schema / $schema
      Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"
    • changedOutput schema / $schema
      Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"
    • changedOutput schema / additionalProperties
      Previous value: -trueNew value: +{}
    • removedOutput schema / properties / evidence / properties / effective_scope / $ref
      Removed value: -"#/properties/evidence/properties/requested_scope"
    • addedOutput schema / properties / evidence / properties / effective_scope / additionalProperties
      Added value: +false
    • addedOutput schema / properties / evidence / properties / effective_scope / properties
      Added value: +{
+  "end_date": {
+    "anyOf": [
+      {
+        "format": "date",
+        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "filters": {
+    "additionalProperties": {},
+    "propertyNames": {
+      "type": "string"
+    },
+    "type": "object"
+  },
+  "group_by": {
+    "items": {
+      "maxLength": 128,
+      "minLength": 1,
+      "type": "string"
+    },
+    "type": "array"
+  },
+  "marketplace_id": {
+    "anyOf": [
+      {
+        "minLength": 1,
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "reporting_time_zone": {
+    "anyOf": [
+      {
+        "minLength": 1,
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "sort": {
+    "items": {
+      "additionalProperties": false,
+      "properties": {
+        "direction": {
+          "enum": [
+            "asc",
+            "desc"
+          ],
+          "type": "string"
+        },
+        "field": {
+          "maxLength": 128,
+          "minLength": 1,
+          "type": "string"
+        }
+      },
+      "required": [
+        "field",
+        "direction"
+      ],
+      "type": "object"
+    },
+    "type": "array"
+  },
+  "start_date": {
+    "anyOf": [
+      {
+        "format": "date",
+        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  }
+}
    • addedOutput schema / properties / evidence / properties / effective_scope / required
      Added value: +[
+  "marketplace_id",
+  "start_date",
+  "end_date",
+  "reporting_time_zone",
+  "group_by",
+  "sort",
+  "filters"
+]
    • addedOutput schema / properties / evidence / properties / effective_scope / type
      Added value: +"object"
    • removedOutput schema / properties / evidence / properties / grain / items / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / grain / items / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / grain / items / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / grain / items / type
      Added value: +"string"
    • removedOutput schema / properties / evidence / properties / join_keys / items / properties / field / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / type
      Added value: +"string"
    • changedOutput schema / properties / evidence / properties / observed / properties / data_start / anyOf
      Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]
    • changedOutput schema / properties / evidence / properties / observed / properties / data_through / anyOf
      Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]
    • changedOutput schema / properties / evidence / properties / requested_scope / properties / end_date / anyOf
      Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / filters / propertyNames
      Added value: +{
+  "type": "string"
+}
    • removedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / type
      Added value: +"string"
    • removedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / type
      Added value: +"string"
    • changedOutput schema / properties / evidence / properties / requested_scope / properties / start_date / anyOf
      Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]
  2. Changed2 schema fields changed
    • changedInput schema / properties / include_diagnostics / description
      Previous value: -"True may add expanded freshness diagnostics. Basic empty-result data-window diagnostics are included by default when available."New value: +"True enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available."
    • changedInput schema / properties / include_raw_rows / description
      Previous value: -"False returns compact rows. Default true."New value: +"For tabular results, false returns compact rows capped at MCP_TEXT_ROW_PREVIEW_LIMIT (default 10), regardless of limit. Complete-page and custom non-tabular responses may ignore this option; see tool-specific notes. Default true; large full-row responses are capped separately. Freshness fields require include_diagnostics=true in either row mode, where supported."
  3. Changed5 schema fields changed
    • changedOutput schema / properties / evidence / properties / basis / properties / date / items / enum
      Previous value: -[
-  "order_date",
-  "reporting_date",
-  "click_attribution_date",
-  "posted_date",
-  "settlement_date",
-  "snapshot_date",
-  "live_observation_time",
-  "event_time",
-  "effective_date",
-  "not_applicable",
-  "not_reported"
-]New value: +[
+  "order_date",
+  "reporting_date",
+  "click_attribution_date",
+  "posted_date",
+  "financial_event_group_start",
+  "settlement_date",
+  "snapshot_date",
+  "live_observation_time",
+  "event_time",
+  "effective_date",
+  "not_applicable",
+  "not_reported"
+]
    • changedOutput schema / properties / evidence / properties / entity_types / items / enum
      Previous value: -[
-  "account",
-  "marketplace",
-  "product",
-  "variation_family",
-  "listing",
-  "offer",
-  "inventory_item",
-  "fulfillment_center",
-  "order",
-  "order_item",
-  "campaign",
-  "ad_group",
-  "ad",
-  "target",
-  "keyword",
-  "search_query",
-  "portfolio",
-  "store",
-  "audience_segment",
-  "dsp_advertiser",
-  "shipment",
-  "inbound_plan",
-  "fulfillment_operation",
-  "transaction",
-  "settlement",
-  "financial_event",
-  "return",
-  "reimbursement",
-  "promotion",
-  "review",
-  "catalog_definition",
-  "audit_event",
-  "not_applicable"
-]New value: +[
+  "account",
+  "marketplace",
+  "product",
+  "variation_family",
+  "listing",
+  "offer",
+  "inventory_item",
+  "fulfillment_center",
+  "order",
+  "order_item",
+  "campaign",
+  "ad_group",
+  "ad",
+  "target",
+  "keyword",
+  "search_query",
+  "portfolio",
+  "store",
+  "audience_segment",
+  "dsp_advertiser",
+  "shipment",
+  "inbound_plan",
+  "fulfillment_operation",
+  "transaction",
+  "settlement",
+  "financial_event",
+  "financial_event_group",
+  "return",
+  "reimbursement",
+  "promotion",
+  "review",
+  "catalog_definition",
+  "audit_event",
+  "not_applicable"
+]
    • changedOutput schema / properties / evidence / properties / join_keys / items / properties / entity_type / enum
      Previous value: -[
-  "account",
-  "marketplace",
-  "product",
-  "variation_family",
-  "listing",
-  "offer",
-  "inventory_item",
-  "fulfillment_center",
-  "order",
-  "order_item",
-  "campaign",
-  "ad_group",
-  "ad",
-  "target",
-  "keyword",
-  "search_query",
-  "portfolio",
-  "store",
-  "audience_segment",
-  "dsp_advertiser",
-  "shipment",
-  "inbound_plan",
-  "fulfillment_operation",
-  "transaction",
-  "settlement",
-  "financial_event",
-  "return",
-  "reimbursement",
-  "promotion",
-  "review",
-  "catalog_definition",
-  "audit_event",
-  "not_applicable"
-]New value: +[
+  "account",
+  "marketplace",
+  "product",
+  "variation_family",
+  "listing",
+  "offer",
+  "inventory_item",
+  "fulfillment_center",
+  "order",
+  "order_item",
+  "campaign",
+  "ad_group",
+  "ad",
+  "target",
+  "keyword",
+  "search_query",
+  "portfolio",
+  "store",
+  "audience_segment",
+  "dsp_advertiser",
+  "shipment",
+  "inbound_plan",
+  "fulfillment_operation",
+  "transaction",
+  "settlement",
+  "financial_event",
+  "financial_event_group",
+  "return",
+  "reimbursement",
+  "promotion",
+  "review",
+  "catalog_definition",
+  "audit_event",
+  "not_applicable"
+]
    • changedOutput schema / properties / evidence / properties / join_keys / items / properties / role / enum
      Previous value: -[
-  "account_id",
-  "marketplace_id",
-  "asin",
-  "advertised_asin",
-  "purchased_asin",
-  "child_asin",
-  "parent_asin",
-  "seller_sku",
-  "fnsku",
-  "order_id",
-  "order_item_id",
-  "campaign_id",
-  "ad_group_id",
-  "ad_id",
-  "target_id",
-  "keyword_id",
-  "search_query",
-  "portfolio_id",
-  "shipment_id",
-  "inbound_plan_id",
-  "operation_id",
-  "transaction_id",
-  "settlement_id",
-  "promotion_id",
-  "not_applicable"
-]New value: +[
+  "account_id",
+  "marketplace_id",
+  "asin",
+  "advertised_asin",
+  "purchased_asin",
+  "child_asin",
+  "parent_asin",
+  "seller_sku",
+  "fnsku",
+  "order_id",
+  "order_item_id",
+  "campaign_id",
+  "ad_group_id",
+  "ad_id",
+  "target_id",
+  "keyword_id",
+  "search_query",
+  "portfolio_id",
+  "shipment_id",
+  "inbound_plan_id",
+  "operation_id",
+  "transaction_id",
+  "financial_event_group_id",
+  "settlement_id",
+  "promotion_id",
+  "not_applicable"
+]
    • changedOutput schema / properties / evidence / properties / metric_families / items / enum
      Previous value: -[
-  "sales",
-  "traffic",
-  "advertising",
-  "inventory",
-  "returns",
-  "reimbursements",
-  "fees",
-  "profitability",
-  "catalog",
-  "rank",
-  "fulfillment",
-  "pricing",
-  "promotions",
-  "reviews",
-  "audit",
-  "availability",
-  "not_applicable"
-]New value: +[
+  "sales",
+  "traffic",
+  "advertising",
+  "inventory",
+  "returns",
+  "reimbursements",
+  "payouts",
+  "fees",
+  "profitability",
+  "catalog",
+  "rank",
+  "fulfillment",
+  "pricing",
+  "promotions",
+  "reviews",
+  "audit",
+  "availability",
+  "not_applicable"
+]
  4. Added

TDQS

B3.4/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, and the description reinforces this with 'Source-attributed read-only data' plus an explicit scope boundary that the tool does not decide which targets to create. It adds no disclosure about pagination behavior, rate limits, or per-mode failure conditions, so it is useful context rather than rich behavioral detail.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, front-loaded with the payload inventory, followed by a short scope disclaimer; no filler. The mid-sentence list is dense but scannable and its terms line up with the enum values.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists so return shapes need no explanation, but with 15 parameters and seven mutually exclusive option_type modes, the description never says which optional parameters become relevant or required per mode (e.g., campaign_id/ad_group_id for keyword_recommendations, category_id for category_refinements, keyword for negative_brand_search). That mode-to-parameter mapping is the main practical gap for correct invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the schema already carries per-parameter meaning (cursor, profile_id, include_diagnostics, include_raw_rows, etc.). The description only names the option-type surfaces, which restates the enum rather than adding syntax or mode-to-parameter mapping. Baseline 3 is appropriate when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb ('Return') plus a precise resource ('Amazon-source Sponsored Products targeting options and recommendation fields') and enumerates the seven surfaces it covers, which maps directly onto the option_type enum. It stops short of distinguishing itself from the nearby sibling get_sponsored_ads_targeting_options, so an agent must infer that this one is SP-specific.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Usage is implied rather than stated: it is a read-only discovery tool for SP targeting candidates, and the closing line makes clear the agent (not this tool) must choose which targets to create. There is no explicit 'use X instead when Y' and no guidance on how to pick between option_type modes or between this and get_bid_recommendations / get_sponsored_ads_targeting_options.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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