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SP entities (live)

get_sp_entities_live
Read-only

List current Sponsored Products live entity state directly from Amazon Ads API for campaigns, ad groups, product ads, keywords, targets, negative keywords, and negative targets. Use before write operations when warehouse snapshots may lag.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
idsNoEntity IDs for the selected entity_type
asinsNoASIN filter for targets/negative targets where Amazon supports it
scopeNoFor negative_keyword or negative_target, restrict to ad-group-level or campaign-level entities. Omit to query both where possible.
statesNoEntity states to include
name_queryNoCampaign/ad-group name query
next_tokenNoAmazon pagination token from a prior response
profile_idNoNumeric Amazon Ads profile ID. Optional when this API key has exactly one enabled Ads profile; agentcentral will default it. Call get_account_info for amazon_ads.enabled_profile_ids. Do not use the marketplace ID, tenant ID, or API key prefix.
text_queryNoKeyword text or negative keyword text query
entity_typeYesSponsored Products live entity family to list
match_typesNoKeyword or negative keyword match type filter
max_resultsNoMaximum rows to request from Amazon (1-250)
ad_group_idsNoRestrict to ad group IDs
campaign_idsNoRestrict to campaign IDs
expression_typesNoTarget expressionType filter
include_raw_rowsNoFalse returns compact rows. Default true.
include_diagnosticsNoTrue may add expanded freshness diagnostics. Basic empty-result data-window diagnostics are included by default when available.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
evidenceNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Added

TDQS

A4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already establish readOnlyHint=true, openWorldHint=true, destructiveHint=false, so the safety profile is covered. The description adds genuine value beyond that by disclosing the key behavioral trait: this reads directly from the Amazon Ads API rather than the warehouse, and freshness may differ. It doesn't cover pagination, rate limits, or default result sizing, which the schema partially handles.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two sentences, no filler. The enumeration of entity families is front-loaded and the usage condition follows immediately; every clause earns its place and nothing is redundant.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present, return values need not be described, and the annotations cover the read-only safety profile. The description is complete enough to call the tool correctly, but for a 16-parameter tool sitting beside a similarly named sibling it should have clarified the boundary between the two live-entity tools.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% across all 16 parameters, including the tricky profile_id default and the scope/entity_type relationships, so the structured data already carries the semantics. The description adds no syntax, format, or interaction detail on top of it, which is the expected baseline when the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description gives a specific verb (List) plus resource (Sponsored Products live entity state pulled directly from the Amazon Ads API) and enumerates the seven entity families covered. It is clear and actionable, though it never distinguishes itself from the near-identical sibling get_sponsored_ads_entities_live, which forces the agent to guess between them.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

"Use before write operations when warehouse snapshots may lag" gives an explicit trigger condition and the reason to prefer this live source over snapshot tools. It stops short of naming the competing live sibling or stating when-not to use it, so it is clear context without full exclusion guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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