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Placement breakdown

get_placement_breakdown
Read-only

Returns Sponsored Products performance by ad placement (Top of Search, Detail Page, Other, Off Amazon) within campaigns; recent ~3 days may be incomplete. Use to compare placement-level spend, sales, ACOS, ROAS, CTR, and CVR. Does not include campaign totals, keyword performance, or organic traffic; use get_campaign_performance/get_keyword_performance/get_sales_and_traffic.

Input Schema

NameRequiredDescriptionDefault
limitNoMax rows (1-1000, default 20).
offsetNoPagination offset (0-100000, default 0). Use the returned pagination.next_offset to continue.
sort_byNoColumn to sort byspend
end_dateNoOptional. YYYY-MM-DD. Defaults to today if omitted.
profile_idNoFilter by profile ID
sort_orderNoSort orderdesc
start_dateNoOptional. YYYY-MM-DD. Defaults to 30 days ago if omitted.
campaign_nameNoFilter by campaign name (LIKE match, use % for wildcards)
include_raw_rowsNoFor tabular results, false returns compact rows capped at MCP_TEXT_ROW_PREVIEW_LIMIT (default 10), regardless of limit. Complete-page and custom non-tabular responses may ignore this option; see tool-specific notes. Default true; large full-row responses are capped separately. Freshness fields require include_diagnostics=true in either row mode, where supported.
include_diagnosticsNoTrue enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available.

Output Schema

NameRequiredDescriptionDefault
evidenceNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed29 schema fields changed
    • changedInput schema / $schema
      Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"
    • changedOutput schema / $schema
      Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"
    • changedOutput schema / additionalProperties
      Previous value: -trueNew value: +{}
    • removedOutput schema / properties / evidence / properties / effective_scope / $ref
      Removed value: -"#/properties/evidence/properties/requested_scope"
    • addedOutput schema / properties / evidence / properties / effective_scope / additionalProperties
      Added value: +false
    • addedOutput schema / properties / evidence / properties / effective_scope / properties
      Added value: +{
      +  "end_date": {
      +    "anyOf": [
      +      {
      +        "format": "date",
      +        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
      +        "type": "string"
      +      },
      +      {
      +        "type": "null"
      +      }
      +    ]
      +  },
      +  "filters": {
      +    "additionalProperties": {},
      +    "propertyNames": {
      +      "type": "string"
      +    },
      +    "type": "object"
      +  },
      +  "group_by": {
      +    "items": {
      +      "maxLength": 128,
      +      "minLength": 1,
      +      "type": "string"
      +    },
      +    "type": "array"
      +  },
      +  "marketplace_id": {
      +    "anyOf": [
      +      {
      +        "minLength": 1,
      +        "type": "string"
      +      },
      +      {
      +        "type": "null"
      +      }
      +    ]
      +  },
      +  "reporting_time_zone": {
      +    "anyOf": [
      +      {
      +        "minLength": 1,
      +        "type": "string"
      +      },
      +      {
      +        "type": "null"
      +      }
      +    ]
      +  },
      +  "sort": {
      +    "items": {
      +      "additionalProperties": false,
      +      "properties": {
      +        "direction": {
      +          "enum": [
      +            "asc",
      +            "desc"
      +          ],
      +          "type": "string"
      +        },
      +        "field": {
      +          "maxLength": 128,
      +          "minLength": 1,
      +          "type": "string"
      +        }
      +      },
      +      "required": [
      +        "field",
      +        "direction"
      +      ],
      +      "type": "object"
      +    },
      +    "type": "array"
      +  },
      +  "start_date": {
      +    "anyOf": [
      +      {
      +        "format": "date",
      +        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
      +        "type": "string"
      +      },
      +      {
      +        "type": "null"
      +      }
      +    ]
      +  }
      +}
    • addedOutput schema / properties / evidence / properties / effective_scope / required
      Added value: +[
      +  "marketplace_id",
      +  "start_date",
      +  "end_date",
      +  "reporting_time_zone",
      +  "group_by",
      +  "sort",
      +  "filters"
      +]
    • addedOutput schema / properties / evidence / properties / effective_scope / type
      Added value: +"object"
    • removedOutput schema / properties / evidence / properties / grain / items / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / grain / items / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / grain / items / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / grain / items / type
      Added value: +"string"
    • removedOutput schema / properties / evidence / properties / join_keys / items / properties / field / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / type
      Added value: +"string"
    • changedOutput schema / properties / evidence / properties / observed / properties / data_start / anyOf
      Previous value: -[
      -  {
      -    "format": "date",
      -    "type": "string"
      -  },
      -  {
      -    "type": "null"
      -  }
      -]New value: +[
      +  {
      +    "format": "date",
      +    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
      +    "type": "string"
      +  },
      +  {
      +    "type": "null"
      +  }
      +]
    • changedOutput schema / properties / evidence / properties / observed / properties / data_through / anyOf
      Previous value: -[
      -  {
      -    "format": "date",
      -    "type": "string"
      -  },
      -  {
      -    "type": "null"
      -  }
      -]New value: +[
      +  {
      +    "format": "date",
      +    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
      +    "type": "string"
      +  },
      +  {
      +    "type": "null"
      +  }
      +]
    • changedOutput schema / properties / evidence / properties / requested_scope / properties / end_date / anyOf
      Previous value: -[
      -  {
      -    "format": "date",
      -    "type": "string"
      -  },
      -  {
      -    "type": "null"
      -  }
      -]New value: +[
      +  {
      +    "format": "date",
      +    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
      +    "type": "string"
      +  },
      +  {
      +    "type": "null"
      +  }
      +]
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / filters / propertyNames
      Added value: +{
      +  "type": "string"
      +}
    • removedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / type
      Added value: +"string"
    • removedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / $ref
      Removed value: -"#/properties/evidence/properties/tool"
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / maxLength
      Added value: +128
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / minLength
      Added value: +1
    • addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / type
      Added value: +"string"
    • changedOutput schema / properties / evidence / properties / requested_scope / properties / start_date / anyOf
      Previous value: -[
      -  {
      -    "format": "date",
      -    "type": "string"
      -  },
      -  {
      -    "type": "null"
      -  }
      -]New value: +[
      +  {
      +    "format": "date",
      +    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
      +    "type": "string"
      +  },
      +  {
      +    "type": "null"
      +  }
      +]
  2. Changed2 schema fields changed
    • changedInput schema / properties / include_diagnostics / description
      Previous value: -"True may add expanded freshness diagnostics. Basic empty-result data-window diagnostics are included by default when available."New value: +"True enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available."
    • changedInput schema / properties / include_raw_rows / description
      Previous value: -"False returns compact rows. Default true."New value: +"For tabular results, false returns compact rows capped at MCP_TEXT_ROW_PREVIEW_LIMIT (default 10), regardless of limit. Complete-page and custom non-tabular responses may ignore this option; see tool-specific notes. Default true; large full-row responses are capped separately. Freshness fields require include_diagnostics=true in either row mode, where supported."
  3. Changed5 schema fields changed
    • changedOutput schema / properties / evidence / properties / basis / properties / date / items / enum
      Previous value: -[
      -  "order_date",
      -  "reporting_date",
      -  "click_attribution_date",
      -  "posted_date",
      -  "settlement_date",
      -  "snapshot_date",
      -  "live_observation_time",
      -  "event_time",
      -  "effective_date",
      -  "not_applicable",
      -  "not_reported"
      -]New value: +[
      +  "order_date",
      +  "reporting_date",
      +  "click_attribution_date",
      +  "posted_date",
      +  "financial_event_group_start",
      +  "settlement_date",
      +  "snapshot_date",
      +  "live_observation_time",
      +  "event_time",
      +  "effective_date",
      +  "not_applicable",
      +  "not_reported"
      +]
    • changedOutput schema / properties / evidence / properties / entity_types / items / enum
      Previous value: -[
      -  "account",
      -  "marketplace",
      -  "product",
      -  "variation_family",
      -  "listing",
      -  "offer",
      -  "inventory_item",
      -  "fulfillment_center",
      -  "order",
      -  "order_item",
      -  "campaign",
      -  "ad_group",
      -  "ad",
      -  "target",
      -  "keyword",
      -  "search_query",
      -  "portfolio",
      -  "store",
      -  "audience_segment",
      -  "dsp_advertiser",
      -  "shipment",
      -  "inbound_plan",
      -  "fulfillment_operation",
      -  "transaction",
      -  "settlement",
      -  "financial_event",
      -  "return",
      -  "reimbursement",
      -  "promotion",
      -  "review",
      -  "catalog_definition",
      -  "audit_event",
      -  "not_applicable"
      -]New value: +[
      +  "account",
      +  "marketplace",
      +  "product",
      +  "variation_family",
      +  "listing",
      +  "offer",
      +  "inventory_item",
      +  "fulfillment_center",
      +  "order",
      +  "order_item",
      +  "campaign",
      +  "ad_group",
      +  "ad",
      +  "target",
      +  "keyword",
      +  "search_query",
      +  "portfolio",
      +  "store",
      +  "audience_segment",
      +  "dsp_advertiser",
      +  "shipment",
      +  "inbound_plan",
      +  "fulfillment_operation",
      +  "transaction",
      +  "settlement",
      +  "financial_event",
      +  "financial_event_group",
      +  "return",
      +  "reimbursement",
      +  "promotion",
      +  "review",
      +  "catalog_definition",
      +  "audit_event",
      +  "not_applicable"
      +]
    • changedOutput schema / properties / evidence / properties / join_keys / items / properties / entity_type / enum
      Previous value: -[
      -  "account",
      -  "marketplace",
      -  "product",
      -  "variation_family",
      -  "listing",
      -  "offer",
      -  "inventory_item",
      -  "fulfillment_center",
      -  "order",
      -  "order_item",
      -  "campaign",
      -  "ad_group",
      -  "ad",
      -  "target",
      -  "keyword",
      -  "search_query",
      -  "portfolio",
      -  "store",
      -  "audience_segment",
      -  "dsp_advertiser",
      -  "shipment",
      -  "inbound_plan",
      -  "fulfillment_operation",
      -  "transaction",
      -  "settlement",
      -  "financial_event",
      -  "return",
      -  "reimbursement",
      -  "promotion",
      -  "review",
      -  "catalog_definition",
      -  "audit_event",
      -  "not_applicable"
      -]New value: +[
      +  "account",
      +  "marketplace",
      +  "product",
      +  "variation_family",
      +  "listing",
      +  "offer",
      +  "inventory_item",
      +  "fulfillment_center",
      +  "order",
      +  "order_item",
      +  "campaign",
      +  "ad_group",
      +  "ad",
      +  "target",
      +  "keyword",
      +  "search_query",
      +  "portfolio",
      +  "store",
      +  "audience_segment",
      +  "dsp_advertiser",
      +  "shipment",
      +  "inbound_plan",
      +  "fulfillment_operation",
      +  "transaction",
      +  "settlement",
      +  "financial_event",
      +  "financial_event_group",
      +  "return",
      +  "reimbursement",
      +  "promotion",
      +  "review",
      +  "catalog_definition",
      +  "audit_event",
      +  "not_applicable"
      +]
    • changedOutput schema / properties / evidence / properties / join_keys / items / properties / role / enum
      Previous value: -[
      -  "account_id",
      -  "marketplace_id",
      -  "asin",
      -  "advertised_asin",
      -  "purchased_asin",
      -  "child_asin",
      -  "parent_asin",
      -  "seller_sku",
      -  "fnsku",
      -  "order_id",
      -  "order_item_id",
      -  "campaign_id",
      -  "ad_group_id",
      -  "ad_id",
      -  "target_id",
      -  "keyword_id",
      -  "search_query",
      -  "portfolio_id",
      -  "shipment_id",
      -  "inbound_plan_id",
      -  "operation_id",
      -  "transaction_id",
      -  "settlement_id",
      -  "promotion_id",
      -  "not_applicable"
      -]New value: +[
      +  "account_id",
      +  "marketplace_id",
      +  "asin",
      +  "advertised_asin",
      +  "purchased_asin",
      +  "child_asin",
      +  "parent_asin",
      +  "seller_sku",
      +  "fnsku",
      +  "order_id",
      +  "order_item_id",
      +  "campaign_id",
      +  "ad_group_id",
      +  "ad_id",
      +  "target_id",
      +  "keyword_id",
      +  "search_query",
      +  "portfolio_id",
      +  "shipment_id",
      +  "inbound_plan_id",
      +  "operation_id",
      +  "transaction_id",
      +  "financial_event_group_id",
      +  "settlement_id",
      +  "promotion_id",
      +  "not_applicable"
      +]
    • changedOutput schema / properties / evidence / properties / metric_families / items / enum
      Previous value: -[
      -  "sales",
      -  "traffic",
      -  "advertising",
      -  "inventory",
      -  "returns",
      -  "reimbursements",
      -  "fees",
      -  "profitability",
      -  "catalog",
      -  "rank",
      -  "fulfillment",
      -  "pricing",
      -  "promotions",
      -  "reviews",
      -  "audit",
      -  "availability",
      -  "not_applicable"
      -]New value: +[
      +  "sales",
      +  "traffic",
      +  "advertising",
      +  "inventory",
      +  "returns",
      +  "reimbursements",
      +  "payouts",
      +  "fees",
      +  "profitability",
      +  "catalog",
      +  "rank",
      +  "fulfillment",
      +  "pricing",
      +  "promotions",
      +  "reviews",
      +  "audit",
      +  "availability",
      +  "not_applicable"
      +]
  4. Added

TDQS

A4.4/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true and destructiveHint=false, so safety is settled; the description adds the non-obvious data-freshness caveat that the recent ~3 days may be incomplete, which materially affects how an agent interprets near-today results. It stops short of describing pagination behavior or how diagnostics flags affect the payload, so it is strong rather than exhaustive.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, front-loaded with what is returned and the freshness caveat before the use case and the exclusions. No filler and no restatement of the title; each sentence carries distinct information.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present, return-value explanation is unnecessary, and the description covers scope, freshness, metrics, and sibling routing for a read-only report tool. The one remaining ambiguity is the row granularity (daily vs. aggregated per campaign-placement), which the agent must infer from the campaign_name filter and pagination fields.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% across all 10 parameters, so defaults, ranges, date formats, LIKE-wildcard filtering, and the diagnostics toggles are already documented. The description's listing of metrics and placements loosely maps to the sort_by enum and row content but adds no syntax or format detail beyond the schema, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Returns Sponsored Products performance by ad placement') and enumerates the exact placement values (Top of Search, Detail Page, Other, Off Amazon) plus the campaign-level grain. It also explicitly names the sibling tools it is not (get_campaign_performance, get_keyword_performance, get_sales_and_traffic), so an agent can distinguish it without opening a schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives an affirmative use case ('compare placement-level spend, sales, ACOS, ROAS, CTR, and CVR') and two explicit exclusions with routing ('does not include campaign totals, keyword performance, or organic traffic; use ...'). Both when-to-use and when-not-to-use are covered with named alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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