Agent Central

Brand health

get_brand_health

Read-only

Get Amazon Ads Brand Metrics health by brand and category: awareness, consideration, sales, engaged-shopper rate, conversion rate, and new-to-brand rate versus category peers.

Input Schema

Name	Required	Description	Default
`limit`	No	Max rows (1-1000, default 20).
`offset`	No	Pagination offset (0-100000, default 0). Use the returned pagination.next_offset to continue.
`sort_by`	No	Column to sort by	metrics_computation_date
`end_date`	No	Optional. YYYY-MM-DD. Defaults to today.
`brand_name`	No	Filter by brand name (LIKE match, use % for wildcards)
`profile_id`	No	Filter by ad account profile ID
`sort_order`	No	Sort order	desc
`start_date`	No	Optional. YYYY-MM-DD. Defaults to 90 days ago.
`category_path`	No	Filter by category path (LIKE match, use % for wildcards)
`include_raw_rows`	No	For tabular results, false returns compact rows capped at MCP_TEXT_ROW_PREVIEW_LIMIT (default 10), regardless of limit. Complete-page and custom non-tabular responses may ignore this option; see tool-specific notes. Default true; large full-row responses are capped separately. Freshness fields require include_diagnostics=true in either row mode, where supported.
`category_tree_name`	No	Filter by category tree name
`include_diagnostics`	No	True enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available.

Output Schema

Name	Required	Description	Default
`evidence`	No

Schema Changelog

Changes observed during successful MCP inspections.

Changed29 schema fields changedNov 7, 2026

changedInput schema / $schema

Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"

changedOutput schema / $schema

Previous value: -"http://json-schema.org/draft-07/schema#"New value: +"https://json-schema.org/draft/2020-12/schema"

changedOutput schema / additionalProperties
```
Previous value: -trueNew value: +{}
```
removedOutput schema / properties / evidence / properties / effective_scope / $ref
```
Removed value: -"#/properties/evidence/properties/requested_scope"
```
addedOutput schema / properties / evidence / properties / effective_scope / additionalProperties
```
Added value: +false
```

addedOutput schema / properties / evidence / properties / effective_scope / properties

Added value: +{
+  "end_date": {
+    "anyOf": [
+      {
+        "format": "date",
+        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "filters": {
+    "additionalProperties": {},
+    "propertyNames": {
+      "type": "string"
+    },
+    "type": "object"
+  },
+  "group_by": {
+    "items": {
+      "maxLength": 128,
+      "minLength": 1,
+      "type": "string"
+    },
+    "type": "array"
+  },
+  "marketplace_id": {
+    "anyOf": [
+      {
+        "minLength": 1,
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "reporting_time_zone": {
+    "anyOf": [
+      {
+        "minLength": 1,
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  },
+  "sort": {
+    "items": {
+      "additionalProperties": false,
+      "properties": {
+        "direction": {
+          "enum": [
+            "asc",
+            "desc"
+          ],
+          "type": "string"
+        },
+        "field": {
+          "maxLength": 128,
+          "minLength": 1,
+          "type": "string"
+        }
+      },
+      "required": [
+        "field",
+        "direction"
+      ],
+      "type": "object"
+    },
+    "type": "array"
+  },
+  "start_date": {
+    "anyOf": [
+      {
+        "format": "date",
+        "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+        "type": "string"
+      },
+      {
+        "type": "null"
+      }
+    ]
+  }
+}

addedOutput schema / properties / evidence / properties / effective_scope / required

Added value: +[
+  "marketplace_id",
+  "start_date",
+  "end_date",
+  "reporting_time_zone",
+  "group_by",
+  "sort",
+  "filters"
+]

addedOutput schema / properties / evidence / properties / effective_scope / type
```
Added value: +"object"
```
removedOutput schema / properties / evidence / properties / grain / items / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / grain / items / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / grain / items / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / grain / items / type
```
Added value: +"string"
```
removedOutput schema / properties / evidence / properties / join_keys / items / properties / field / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / join_keys / items / properties / field / type
```
Added value: +"string"
```

changedOutput schema / properties / evidence / properties / observed / properties / data_start / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

changedOutput schema / properties / evidence / properties / observed / properties / data_through / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

changedOutput schema / properties / evidence / properties / requested_scope / properties / end_date / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

addedOutput schema / properties / evidence / properties / requested_scope / properties / filters / propertyNames
```
Added value: +{
+  "type": "string"
+}
```
removedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / group_by / items / type
```
Added value: +"string"
```
removedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / $ref
```
Removed value: -"#/properties/evidence/properties/tool"
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / maxLength
```
Added value: +128
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / minLength
```
Added value: +1
```
addedOutput schema / properties / evidence / properties / requested_scope / properties / sort / items / properties / field / type
```
Added value: +"string"
```

changedOutput schema / properties / evidence / properties / requested_scope / properties / start_date / anyOf

Previous value: -[
-  {
-    "format": "date",
-    "type": "string"
-  },
-  {
-    "type": "null"
-  }
-]New value: +[
+  {
+    "format": "date",
+    "pattern": "^(?:(?:\\d\\d[2468][048]|\\d\\d[13579][26]|\\d\\d0[48]|[02468][048]00|[13579][26]00)-02-29|\\d{4}-(?:(?:0[13578]|1[02])-(?:0[1-9]|[12]\\d|3[01])|(?:0[469]|11)-(?:0[1-9]|[12]\\d|30)|(?:02)-(?:0[1-9]|1\\d|2[0-8])))$",
+    "type": "string"
+  },
+  {
+    "type": "null"
+  }
+]

Changed2 schema fields changedOct 27, 2026

changedInput schema / properties / include_diagnostics / description

Previous value: -"True may add expanded freshness diagnostics. Basic empty-result data-window diagnostics are included by default when available."New value: +"True enables expanded freshness diagnostics. Where supported, snapshot_capture_at and snapshot_data_through_date are populated only when include_diagnostics=true, in both compact and full-row modes; values may still be null if source data is unavailable. Default false. Basic empty-result data-window diagnostics are included by default when available."

changedInput schema / properties / include_raw_rows / description

Previous value: -"False returns compact rows. Default true."New value: +"For tabular results, false returns compact rows capped at MCP_TEXT_ROW_PREVIEW_LIMIT (default 10), regardless of limit. Complete-page and custom non-tabular responses may ignore this option; see tool-specific notes. Default true; large full-row responses are capped separately. Freshness fields require include_diagnostics=true in either row mode, where supported."

Changed5 schema fields changedOct 27, 2026

changedOutput schema / properties / evidence / properties / basis / properties / date / items / enum

Previous value: -[
-  "order_date",
-  "reporting_date",
-  "click_attribution_date",
-  "posted_date",
-  "settlement_date",
-  "snapshot_date",
-  "live_observation_time",
-  "event_time",
-  "effective_date",
-  "not_applicable",
-  "not_reported"
-]New value: +[
+  "order_date",
+  "reporting_date",
+  "click_attribution_date",
+  "posted_date",
+  "financial_event_group_start",
+  "settlement_date",
+  "snapshot_date",
+  "live_observation_time",
+  "event_time",
+  "effective_date",
+  "not_applicable",
+  "not_reported"
+]

changedOutput schema / properties / evidence / properties / entity_types / items / enum

Previous value: -[
-  "account",
-  "marketplace",
-  "product",
-  "variation_family",
-  "listing",
-  "offer",
-  "inventory_item",
-  "fulfillment_center",
-  "order",
-  "order_item",
-  "campaign",
-  "ad_group",
-  "ad",
-  "target",
-  "keyword",
-  "search_query",
-  "portfolio",
-  "store",
-  "audience_segment",
-  "dsp_advertiser",
-  "shipment",
-  "inbound_plan",
-  "fulfillment_operation",
-  "transaction",
-  "settlement",
-  "financial_event",
-  "return",
-  "reimbursement",
-  "promotion",
-  "review",
-  "catalog_definition",
-  "audit_event",
-  "not_applicable"
-]New value: +[
+  "account",
+  "marketplace",
+  "product",
+  "variation_family",
+  "listing",
+  "offer",
+  "inventory_item",
+  "fulfillment_center",
+  "order",
+  "order_item",
+  "campaign",
+  "ad_group",
+  "ad",
+  "target",
+  "keyword",
+  "search_query",
+  "portfolio",
+  "store",
+  "audience_segment",
+  "dsp_advertiser",
+  "shipment",
+  "inbound_plan",
+  "fulfillment_operation",
+  "transaction",
+  "settlement",
+  "financial_event",
+  "financial_event_group",
+  "return",
+  "reimbursement",
+  "promotion",
+  "review",
+  "catalog_definition",
+  "audit_event",
+  "not_applicable"
+]

changedOutput schema / properties / evidence / properties / join_keys / items / properties / entity_type / enum

Previous value: -[
-  "account",
-  "marketplace",
-  "product",
-  "variation_family",
-  "listing",
-  "offer",
-  "inventory_item",
-  "fulfillment_center",
-  "order",
-  "order_item",
-  "campaign",
-  "ad_group",
-  "ad",
-  "target",
-  "keyword",
-  "search_query",
-  "portfolio",
-  "store",
-  "audience_segment",
-  "dsp_advertiser",
-  "shipment",
-  "inbound_plan",
-  "fulfillment_operation",
-  "transaction",
-  "settlement",
-  "financial_event",
-  "return",
-  "reimbursement",
-  "promotion",
-  "review",
-  "catalog_definition",
-  "audit_event",
-  "not_applicable"
-]New value: +[
+  "account",
+  "marketplace",
+  "product",
+  "variation_family",
+  "listing",
+  "offer",
+  "inventory_item",
+  "fulfillment_center",
+  "order",
+  "order_item",
+  "campaign",
+  "ad_group",
+  "ad",
+  "target",
+  "keyword",
+  "search_query",
+  "portfolio",
+  "store",
+  "audience_segment",
+  "dsp_advertiser",
+  "shipment",
+  "inbound_plan",
+  "fulfillment_operation",
+  "transaction",
+  "settlement",
+  "financial_event",
+  "financial_event_group",
+  "return",
+  "reimbursement",
+  "promotion",
+  "review",
+  "catalog_definition",
+  "audit_event",
+  "not_applicable"
+]

changedOutput schema / properties / evidence / properties / join_keys / items / properties / role / enum

Previous value: -[
-  "account_id",
-  "marketplace_id",
-  "asin",
-  "advertised_asin",
-  "purchased_asin",
-  "child_asin",
-  "parent_asin",
-  "seller_sku",
-  "fnsku",
-  "order_id",
-  "order_item_id",
-  "campaign_id",
-  "ad_group_id",
-  "ad_id",
-  "target_id",
-  "keyword_id",
-  "search_query",
-  "portfolio_id",
-  "shipment_id",
-  "inbound_plan_id",
-  "operation_id",
-  "transaction_id",
-  "settlement_id",
-  "promotion_id",
-  "not_applicable"
-]New value: +[
+  "account_id",
+  "marketplace_id",
+  "asin",
+  "advertised_asin",
+  "purchased_asin",
+  "child_asin",
+  "parent_asin",
+  "seller_sku",
+  "fnsku",
+  "order_id",
+  "order_item_id",
+  "campaign_id",
+  "ad_group_id",
+  "ad_id",
+  "target_id",
+  "keyword_id",
+  "search_query",
+  "portfolio_id",
+  "shipment_id",
+  "inbound_plan_id",
+  "operation_id",
+  "transaction_id",
+  "financial_event_group_id",
+  "settlement_id",
+  "promotion_id",
+  "not_applicable"
+]

changedOutput schema / properties / evidence / properties / metric_families / items / enum

Previous value: -[
-  "sales",
-  "traffic",
-  "advertising",
-  "inventory",
-  "returns",
-  "reimbursements",
-  "fees",
-  "profitability",
-  "catalog",
-  "rank",
-  "fulfillment",
-  "pricing",
-  "promotions",
-  "reviews",
-  "audit",
-  "availability",
-  "not_applicable"
-]New value: +[
+  "sales",
+  "traffic",
+  "advertising",
+  "inventory",
+  "returns",
+  "reimbursements",
+  "payouts",
+  "fees",
+  "profitability",
+  "catalog",
+  "rank",
+  "fulfillment",
+  "pricing",
+  "promotions",
+  "reviews",
+  "audit",
+  "availability",
+  "not_applicable"
+]

AddedOct 7, 2026

TDQS

A3.6/5.0

Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already establish readOnly, non-destructive, closed-world behavior. The description adds the metric scope and peer comparison, but omits operational behavior like date defaults, pagination, freshness, and raw/diagnostic row modes; those are left to the schema. Credit is limited because annotations cover the safety profile.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

One front-loaded sentence with a tight metric list and no filler. It is appropriately sized for a retrieval tool whose parameter details live in the schema.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a 12-parameter read-only analytics tool with a full schema and output schema, the description gives adequate purpose and metric scope. It does not cover usage routing or operational defaults, but those gaps are mostly mitigated by rich schema and annotations.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% and all 12 parameters are documented in the schema, so the baseline is 3. The description reinforces brand/category filtering and metric outputs, but adds no parameter syntax, defaults, or enum guidance beyond the schema.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description gives a specific verb ('Get') and resource ('Amazon Ads Brand Metrics health'), scopes it by brand and category, and names six metrics. It does not explicitly contrast with sibling tools such as get_brand_search_terms or get_share_of_voice, so it is clear but not fully sibling-differentiated.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It implies the tool is for retrieving brand health metrics by brand/category, but gives no explicit when-to-use, when-not-to-use, or alternative-tool guidance. An agent can infer the broad context but must decide between this and other brand/analytics tools without help.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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