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xpay✦ Marketing Collection

get_keyword_data

Get Volume, CPC and competition for a set of keywords

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
countryNoCountry code (empty string for Global, 'us' for United States, etc.)
currencyNoCurrency code (e.g., 'myr' for Malaysian Ringgit)myr
keywordsYesList of keywords to analyze

Schema Changelog

Changes observed during successful MCP inspections. Dates show when Glama detected each change.

  1. First observed

TDQS

A3.5/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the full burden of behavioral disclosure. However, it only states what data is returned, with no mention of output format, data source, limits on the number of keywords, or any side effects. It does not even explicitly state that this is a read-only operation, though it is implied by 'Get'.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The entire description is a single, front-loaded sentence with no filler words. It conveys the core purpose immediately and efficiently.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description is adequate for a simple data retrieval tool with a complete schema, but it does not specify important details such as the output format/return value, any batch size limits for the keyword array, or the effect of the country and currency parameters. Given the lack of an output schema, more context would be helpful.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema has 100% coverage, so all parameters are already described. The description adds a marginal benefit by linking the tool's purpose to the 'keywords' parameter, but it does not explain the role of country or currency beyond what the schema already states.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses the specific verb 'Get' and clearly identifies the resource (a set of keywords) and the data returned (Volume, CPC, competition). This distinguishes it from sibling tools like get_related_keywords or get_domain_keywords, which focus on discovering keywords rather than returning metrics.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No explicit guidance is provided on when to use this tool versus alternatives. The description implies its use when the user has a set of keywords and needs volume/CPC/competition data, but it does not mention any exclusions or alternative tools for related use cases.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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TDQS

C2/5.0
Disambiguation2/5

The tool set has significant overlap and ambiguity, particularly within the 'scrapecreators_' prefix where many tools appear to target similar social media platforms and content types (e.g., 'scrapecreators_posts', 'scrapecreators_posts_get', 'scrapecreators_post', 'scrapecreators_post_get'). Additionally, tools like 'tavily_research' and 'tavily_search' have overlapping purposes with 'web_search_exa', making it difficult for an agent to distinguish when to use each. While some tools like 'get_credits' or 'ideogram_v3' are distinct, the overall set is confusing due to redundant functionalities.

Naming Consistency2/5

Naming conventions are highly inconsistent across the tool set. There is a mix of snake_case (e.g., 'get_credits'), kebab-case (e.g., 'find-hooks'), and verbose prefixes (e.g., 'scrapecreators_'). The 'scrapecreators_' tools themselves vary in structure, with some using underscores and others not, and there are duplicate names with slight variations (e.g., 'scrapecreators_ad_details' vs. 'scrapecreators_ad_details_get'). This lack of a predictable pattern makes the tool set chaotic and hard to navigate.

Tool Count1/5

With 124 tools, the count is extremely high and inappropriate for the server's purpose, which appears to be marketing and social media data collection. This many tools suggests poor scoping, likely due to redundancy (e.g., multiple scraping tools for similar platforms) and overlapping functionalities. A well-scoped server in this domain should have far fewer tools, typically in the range of 10-30, to avoid overwhelming agents and ensure clarity.

Completeness4/5

Despite the high tool count and redundancy, the server covers a broad range of marketing-related functions comprehensively. It includes tools for social media hooks, content validation, SEO analysis (e.g., backlinks, keywords), voice archetypes, copywriting frameworks, and extensive scraping across multiple platforms. There are no obvious major gaps for the marketing domain, as it supports data gathering, content creation, and analysis across various networks and metrics, allowing agents to perform core marketing workflows effectively.

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