The name and description a template is saved with, and what each input may hold. Name: short and specific, e.g. "Ember Roasters autumn menu". Description: a sentence on what it is and where it is used. inputs: a description per text or image layer, by its id or name, saying what it holds and how long it can be ("Headline: up to 2 lines, about 45 characters"); batches show it to whoever fills the rows, and "" clears one. It also saves every change still waiting to be saved, so call it last: the template is then ready to fill with data.