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PPC Spend

get_similarweb_ppc_spend
Read-onlyIdempotent

PPC Spend. Response follows the SimilarWeb v5 envelope (meta + data). Date constraint: the start_date-end_date span must cover between 1 and 120 monthly buckets.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
domainYesTarget domain, e.g. example.com.
countryNoTwo-letter country code. Allowed: us, ww. Default: ww. Coverage is limited to ww and us on the current plan.ww
end_dateYesEnd month, format YYYY-MM.
start_dateYesStart month, format YYYY-MM.
web_sourceNoTraffic source device split. Allowed: desktop, mobile_web, total.
granularityNoTime granularity. Allowed: monthly. Default: monthly.monthly
main_domain_onlyNoRestrict to the main domain only (true/false). Default: True.

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault

No arguments

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.7/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, idempotentHint=true, and destructiveHint=false, so the safety profile is covered. The description adds two useful behavioral details: the response follows the SimilarWeb v5 envelope, and the requested date span is limited to 1–120 monthly buckets. It does not describe pagination, rate limits, or what happens on invalid spans, but it adds meaningful context beyond the annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is short and mostly to the point, with the substantive constraint front-loaded after the opening phrase. However, the initial sentence "PPC Spend." is redundant with both the tool name and title, wasting the first opportunity to say something informative. It is concise but not maximally economical.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The schema and output schema carry a lot of the burden, and the description adds the date constraint and response envelope. What is missing is a clear statement of what the returned PPC spend metrics represent and how this tool differs from the many other get_similarweb_* metrics. For an agent choosing among more than 30 SimilarWeb siblings, this is a meaningful gap.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the baseline is 3 because the schema already documents every parameter. The description adds value beyond the schema by stating the allowable start_date–end_date span in monthly buckets, a constraint not present in any parameter description. This is a genuinely useful semantic addition for correctly constructing the request.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose2/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with "PPC Spend," which restates the tool title and does not use a verb to state what the tool does. The later envelope and date constraint mentions provide context, but they never clarify that this tool retrieves paid-search/PPC spending metrics for a domain. Purpose is therefore left to inference from the tool name.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No when-to-use or when-not-to-use guidance is provided, and no alternative tools are named despite many SimilarWeb sibling tools that could overlap (e.g., get_similarweb_ad_networks). The only guidance is a date-span constraint, which is parameter-level rather than selection guidance. An agent must infer when this tool is the right choice.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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