Value a business
value_businessEstimates a valuation range, 0-100 investor score, archetype, and top three improvement priorities for a business from its operating metrics: revenue model, MRR, monthly churn, month-over-month growth, and months live, plus optional active users, CAC, and LTV. For a business the user owns or operates. Deterministic and versioned (unified-v1): identical inputs return identical results. Out-of-range values return an error naming the field.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| cac | No | Customer acquisition cost in USD. Used only together with ltv. | |
| ltv | No | Customer lifetime value in USD. Used only together with cac. | |
| mrr | Yes | Monthly recurring revenue in USD (average monthly revenue for non-subscription models; 0 when pre-revenue). | |
| activeUsers | No | Active users or paying customers, when known. | |
| churnPercent | Yes | Monthly customer churn as a percent, e.g. 3 means 3% of customers cancel each month. | |
| monetization | Yes | Primary revenue model. 'SaaS Subscription' for recurring software; 'Marketplace' for commission/take-rate businesses; 'Advertising' for ad-funded content; 'One-time Purchase' for ecommerce, templates, or lifetime deals; 'Freemium' for free tiers that convert to paid; 'Services' for agencies and productized services. | |
| monthsActive | Yes | Months the business has been live or earning revenue. | |
| growthRatePercent | Yes | Month-over-month revenue growth as a percent, e.g. 8 means +8% per month. Negative for decline. |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| currency | Yes | ||
| archetype | Yes | ||
| disclaimer | Yes | ||
| modelInput | Yes | The exact inputs the engine used. | |
| priorities | Yes | Up to three weakest weighted signals, each with one concrete next step. | |
| assumptions | Yes | Every value EvalyMe assumed, derived, or capped. Empty when all inputs were supplied. | |
| valuationLow | Yes | ||
| valuationMid | Yes | ||
| engineVersion | Yes | Model version; results with the same version and inputs are identical. | |
| investorScore | Yes | 0-100 operating score from six weighted signals. | |
| valuationHigh | Yes | ||
| methodologyUrl | Yes | ||
| scoreBreakdown | Yes | ||
| saveToEvalyMeUrl | No | Opens this estimate in the EvalyMe app so the user can save, track, and improve it. | |
| impliedMultipleOnArr | No | Range midpoint divided by ARR. Absent when ARR is 0. |