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AdsAgent — Meta Ads MCP

templates_create

Destructive

Create a saved launch template

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
requestYes
connection_contextNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
messageNo
retryableNo
support_refNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • addedOutput schema / else / else / properties / content_updated_at
      Added value: +{
      +  "type": [
      +    "string",
      +    "null"
      +  ]
      +}
  2. Changed6 schema fields changed
    • addedOutput schema / else / then / properties / category
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / expected
      Added value: +{
      +  "type": "boolean"
      +}
    • addedOutput schema / else / then / properties / failure_kind
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / responsibility_hint
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / route
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / user_visible
      Added value: +{
      +  "type": "boolean"
      +}
  3. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  4. First observed

TDQS

C2.7/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false and destructiveHint=true, so the agent knows this is a write operation with destructive potential. The description adds nothing beyond that – it does not explain the overwrite flag's destructive behavior on existing templates, nor any auth or scoping requirements, despite the destructive hint being unusual for a create.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence with zero filler. It is clean and readable, though for a tool with a complex nested request object it is arguably undersized rather than optimally sized.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

While an output schema exists and return values need not be explained, the tool is a destructive mutation with 0% parameter documentation and a nested request object. The description omits prerequisites, the meaning of overwrite, and what a saved template is used for, leaving major gaps for correct invocation.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% and the required 'request' object is deeply nested with ~17 properties (source_ad_id, template_kind, creative_distribution, overwrite, etc.). The description adds no meaning for any of these fields, so an agent must parse raw schema constraints to understand what a 'launch template' actually contains.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb and resource ('Create a saved launch template'), which is clearly distinct from the read-oriented siblings templates_get, templates_list, and templates_reverse_engineer. It does not explicitly contrast itself with templates_update or templates_delete, but the create verb is unambiguous.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives. With templates_update, templates_delete, and templates_reverse_engineer as siblings, an agent is left to infer whether creating or updating/overwriting is appropriate, and no prerequisites (e.g., needing an existing account/creative source) are stated.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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