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AdsAgent — Meta Ads MCP

targeting_search

Read-only

Search Meta targeting IDs by type and keyword

Input Schema

NameRequiredDescriptionDefault
limitNo
queryYes
targeting_typeYes

Output Schema

NameRequiredDescriptionDefault
messageNo
retryableNo
support_refNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • removedInput schema / properties / connection_context
      Removed value: -{
      -  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      -  "type": "string"
      -}
  2. Changed6 schema fields changed
    • addedOutput schema / then / properties / category
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / then / properties / expected
      Added value: +{
      +  "type": "boolean"
      +}
    • addedOutput schema / then / properties / failure_kind
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / then / properties / responsibility_hint
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / then / properties / route
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / then / properties / user_visible
      Added value: +{
      +  "type": "boolean"
      +}
  3. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  4. Added

TDQS

B3.1/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, destructiveHint=false, and openWorldHint=false, so the safety profile is covered. The description adds that results are targeting IDs (a hint about return shape), but says nothing about default/limit behavior, ranking, or whether the search is prefix vs. fuzzy matching.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single front-loaded sentence with no filler or repetition. It is efficient, though its brevity is partly under-specification rather than disciplined compression.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a read-only search tool with an output schema covering return values and annotations covering safety, the description is thin but not blocking: the agent knows the verb, the two required inputs, and the result type. Missing sibling differentiation and limit semantics are the notable gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must carry the burden. 'By type and keyword' loosely maps to targeting_type and query but adds no semantics (keyword matching rules, how the enum values differ), and the third parameter, limit, is never mentioned at all.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

Specific verb+resource: 'Search Meta targeting IDs' with the selecting criteria 'by type and keyword'. It is clear what the tool returns (targeting IDs), though it never distinguishes itself from the overlapping sibling interests_search or entities_lookup_by_name.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No when-to-use guidance, no exclusions, and no pointer to alternatives. Given siblings like interests_search, interests_list, and entities_lookup_by_name, the agent has no basis in the description for choosing this tool over them.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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