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AdsAgent — Meta Ads MCP

by md.adsagent
OverviewDiscussionsAdmin

copy_ad_quick_copy

Prepare copies of live ads: request_mode=single uses ad_id, source_ad_account_id and target_ad_account_id; grouped uses grouped_plan.campaigns. v3 requires explicit statuses. Choose preserve_post/new_creatives; partnership preserves the post. For a whole tree use copy_ad_clone_structure. Review, then launch_confirm Use the workflow's original link_id when exposed.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
requestYesStrict public copy request including documented compatibility aliases.
connection_contextNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
messageNo
retryableNo
support_refNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed6 schema fields changed
    • addedOutput schema / else / then / properties / category
      Added value: +{
+  "type": "string"
+}
    • addedOutput schema / else / then / properties / expected
      Added value: +{
+  "type": "boolean"
+}
    • addedOutput schema / else / then / properties / failure_kind
      Added value: +{
+  "type": "string"
+}
    • addedOutput schema / else / then / properties / responsibility_hint
      Added value: +{
+  "type": "string"
+}
    • addedOutput schema / else / then / properties / route
      Added value: +{
+  "type": "string"
+}
    • addedOutput schema / else / then / properties / user_visible
      Added value: +{
+  "type": "boolean"
+}
  2. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
+  "pattern": "^mctx_v1_[0-9a-f]{64}$",
+  "type": "string"
+}
  3. Changed3 schema fields changed
    • addedOutput schema / else / else / properties / approval_request / properties / summary / properties / preflight / properties / checks / items / properties / provider_error_code
      Added value: +{
+  "type": "integer"
+}
    • addedOutput schema / else / else / properties / approval_request / properties / summary / properties / preflight / properties / checks / items / properties / provider_error_subcode
      Added value: +{
+  "type": "integer"
+}
    • addedOutput schema / else / else / properties / approval_request / properties / summary / properties / preflight / properties / checks / items / properties / reason_code
      Added value: +{
+  "type": "string"
+}
  4. Changed1 schema field changed
    • addedOutput schema / else / else / properties / approval_request / properties / summary / properties / preflight
      Added value: +{
+  "properties": {
+    "ad_account_id": {
+      "type": "string"
+    },
+    "billing": {
+      "properties": {
+        "available_funds_major": {
+          "type": [
+            "number",
+            "null"
+          ]
+        },
+        "balance_semantics": {
+          "type": "string"
+        },
+        "currency": {
+          "type": [
+            "string",
+            "null"
+          ]
+        },
+        "low_remaining_spend_cap": {
+          "type": "boolean"
+        },
+        "note": {
+          "type": "string"
+        },
+        "reported_balance_major": {
+          "type": [
+            "number",
+            "null"
+          ]
+        },
+        "spend_cap_remaining_major": {
+          "type": [
+            "number",
+            "null"
+          ]
+        }
+      },
+      "type": "object"
+    },
+    "checked_at": {
+      "type": "string"
+    },
+    "checks": {
+      "items": {
+        "properties": {
+          "asset_id": {
+            "type": "string"
+          },
+          "asset_type": {
+            "type": "string"
+          },
+          "message": {
+            "type": "string"
+          },
+          "status": {
+            "type": "string"
+          }
+        },
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "status": {
+      "type": "string"
+    },
+    "timing": {
+      "properties": {
+        "account_local_now": {
+          "type": [
+            "string",
+            "null"
+          ]
+        },
+        "hours_left_today": {
+          "type": [
+            "number",
+            "null"
+          ]
+        },
+        "note": {
+          "type": "string"
+        },
+        "schedule_valid": {
+          "type": "boolean"
+        },
+        "timezone_name": {
+          "type": [
+            "string",
+            "null"
+          ]
+        },
+        "utc_offset_hours": {
+          "type": "number"
+        },
+        "windows": {
+          "items": {
+            "properties": {
+              "end_time": {
+                "type": [
+                  "string",
+                  "null"
+                ]
+              },
+              "hours_remaining": {
+                "type": [
+                  "number",
+                  "null"
+                ]
+              },
+              "hours_until_start": {
+                "type": "number"
+              },
+              "paused": {
+                "type": "boolean"
+              },
+              "potential_delivery_hours_today": {
+                "type": "number"
+              },
+              "start_time": {
+                "type": [
+                  "string",
+                  "null"
+                ]
+              }
+            },
+            "type": "object"
+          },
+          "type": "array"
+        }
+      },
+      "type": "object"
+    },
+    "version": {
+      "type": "integer"
+    },
+    "warnings": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    }
+  },
+  "required": [
+    "version",
+    "checked_at",
+    "ad_account_id",
+    "status",
+    "checks",
+    "warnings"
+  ],
+  "type": "object"
+}
  5. Changed3 schema fields changed
    • addedInput schema / properties / request / properties / grouped_plan / properties
      Added value: +{
+  "ad_status": {
+    "enum": [
+      "ACTIVE",
+      "PAUSED"
+    ],
+    "type": "string"
+  },
+  "adset_status": {
+    "enum": [
+      "ACTIVE",
+      "PAUSED"
+    ],
+    "type": "string"
+  },
+  "campaign_status": {
+    "enum": [
+      "ACTIVE",
+      "PAUSED"
+    ],
+    "type": "string"
+  },
+  "campaigns": {
+    "items": {
+      "properties": {
+        "adsets": {
+          "items": {
+            "properties": {
+              "ads": {
+                "items": {
+                  "properties": {
+                    "ad_name": {
+                      "maxLength": 500,
+                      "minLength": 1,
+                      "type": "string"
+                    },
+                    "ad_num": {
+                      "maximum": 50,
+                      "minimum": 1,
+                      "type": [
+                        "integer",
+                        "string"
+                      ]
+                    },
+                    "source_ad_id": {
+                      "maxLength": 255,
+                      "minLength": 1,
+                      "type": "string"
+                    }
+                  },
+                  "type": "object"
+                },
+                "maxItems": 50,
+                "minItems": 1,
+                "type": "array"
+              },
+              "adset_name": {
+                "maxLength": 500,
+                "minLength": 1,
+                "type": "string"
+              },
+              "budget_mode": {
+                "enum": [
+                  "inherit",
+                  "custom"
+                ],
+                "type": "string"
+              },
+              "compliance_beneficiary": {
+                "maxLength": 500,
+                "type": "string"
+              },
+              "compliance_payor": {
+                "maxLength": 500,
+                "type": "string"
+              },
+              "countries_override": {
+                "items": {
+                  "maxLength": 8,
+                  "minLength": 2,
+                  "type": "string"
+                },
+                "maxItems": 250,
+                "type": "array"
+              },
+              "custom_budget": {
+                "minimum": 0,
+                "type": [
+                  "number",
+                  "string"
+                ]
+              },
+              "excluded_countries_override": {
+                "items": {
+                  "maxLength": 8,
+                  "minLength": 2,
+                  "type": "string"
+                },
+                "maxItems": 250,
+                "type": "array"
+              },
+              "start_time": {
+                "maxLength": 100,
+                "type": "string"
+              },
+              "target_adset_id": {
+                "maxLength": 255,
+                "minLength": 1,
+                "type": "string"
+              },
+              "worldwide_override": {
+                "type": [
+                  "boolean",
+                  "string",
+                  "integer"
+                ]
+              }
+            },
+            "required": [
+              "ads"
+            ],
+            "type": "object"
+          },
+          "maxItems": 50,
+          "minItems": 1,
+          "type": "array"
+        },
+        "bid_mode": {
+          "enum": [
+            "auto",
+            "custom"
+          ],
+          "type": "string"
+        },
+        "budget_mode": {
+          "enum": [
+            "inherit",
+            "custom"
+          ],
+          "type": "string"
+        },
+        "campaign_name": {
+          "maxLength": 500,
+          "minLength": 1,
+          "type": "string"
+        },
+        "custom_bid": {
+          "minimum": 0,
+          "type": [
+            "number",
+            "string"
+          ]
+        },
+        "custom_budget": {
+          "minimum": 0,
+          "type": [
+            "number",
+            "string"
+          ]
+        },
+        "is_adset_budget_sharing_enabled": {
+          "type": [
+            "boolean",
+            "string",
+            "integer"
+          ]
+        }
+      },
+      "required": [
+        "adsets"
+      ],
+      "type": "object"
+    },
+    "maxItems": 20,
+    "minItems": 1,
+    "type": "array"
+  },
+  "creation_contract_version": {
+    "enum": [
+      2,
+      3
+    ],
+    "type": [
+      "integer",
+      "string"
+    ]
+  },
+  "engagement_mode": {
+    "enum": [
+      "preserve_post",
+      "new_creatives"
+    ],
+    "type": "string"
+  },
+  "grouped_plan_mode": {
+    "enum": [
+      "new_tree",
+      "append_new_ads"
+    ],
+    "type": "string"
+  },
+  "mode": {
+    "const": "new_ads",
+    "type": "string"
+  },
+  "page_id": {
+    "maxLength": 255,
+    "minLength": 1,
+    "type": "string"
+  },
+  "request_mode": {
+    "const": "grouped",
+    "type": "string"
+  },
+  "source_ad_account_id": {
+    "maxLength": 255,
+    "minLength": 1,
+    "type": "string"
+  },
+  "target_ad_account_id": {
+    "maxLength": 255,
+    "minLength": 1,
+    "type": "string"
+  }
+}
    • addedInput schema / properties / request / properties / grouped_plan / required
      Added value: +[
+  "campaigns"
+]
    • removedInput schema / properties / request / properties / grouped_plan / x-canonical-name-fields
      Removed value: -[
-  "campaigns[].campaign_name",
-  "campaigns[].adsets[].adset_name",
-  "campaigns[].adsets[].ads[].ad_name"
-]
  6. First observed

TDQS

A3.5/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare a non-read-only, non-destructive, non-open-world operation, so the safety profile is covered. The description usefully adds the two-step prepare-then-confirm workflow and a link_id hint, but says nothing about permissions, what gets created, or reversibility beyond what annotations imply.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The purpose is front-loaded, but the body is a run-on of semicolon-separated fragments mixing routing, versioning, and workflow steps with no structure. Every fragment is relevant, yet the cramming hurts readability.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a very complex nested-schema tool with an output schema (so return values needn't be explained), the description covers mode routing and the downstream confirm step but leaves most request fields and the meaning of 'v3 requires explicit statuses' unclarified. Adequate but not complete for this complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With 50% schema coverage and a ~40-property nested request object that carries no per-field descriptions, the description partially compensates by mapping request_mode to the parameters each mode uses (ad_id, source_ad_account_id, target_ad_account_id, grouped_plan.campaigns) and naming the engagement_mode choice. Most nested fields remain undocumented in both places, so it adds meaning without closing the gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a specific verb+resource ('Prepare copies of live ads') and explicitly distinguishes this tool from the sibling copy_ad_clone_structure by scoping it away from whole-tree clones. An agent can tell what it does, though the dense routing fragments dilute the core statement.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives concrete selection rules (request_mode=single vs grouped), names the alternative for the whole-tree case (copy_ad_clone_structure), and states the follow-up step ('Review, then launch_confirm'). No explicit when-not conditions beyond the tree case, but the routing is actionable.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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