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AdsAgent — Meta Ads MCP

adsets_prepare_status_change

Prepare one ad set status change: read current Meta settings in your authorized account and save an approval draft. Returns approval_ref and plan_digest; apply only after approval with operations_confirm_adset_status. This call does not change delivery. Prefer entities_prepare_update for new work

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
adset_idYes
ad_account_idYes
connection_contextNo
target_configured_statusYes

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
messageNo
retryableNo
support_refNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed6 schema fields changed
    • addedOutput schema / else / then / properties / category
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / expected
      Added value: +{
      +  "type": "boolean"
      +}
    • addedOutput schema / else / then / properties / failure_kind
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / responsibility_hint
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / route
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / user_visible
      Added value: +{
      +  "type": "boolean"
      +}
  2. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  3. Added

TDQS

A4.1/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only say readOnlyHint=false/openWorldHint=true/destructiveHint=false; the description adds meaningful context by clarifying that this call 'does not change delivery' and that it saves an approval draft rather than mutating live state, plus what the call returns (approval_ref, plan_digest). It still doesn't disclose the authorization/scope requirements hinted at by 'your authorized account'.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Roughly four short clauses, all front-loaded with the core action first, then return values, then safety note, then alternative. No filler sentences.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists so return structure need not be explained, and the description still names the returned references and the approval handoff, covering the prepare/confirm workflow. The main gap is the complete absence of parameter-level information given 0% schema coverage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% across 4 parameters, and the description adds nothing about adset_id, ad_account_id, target_configured_status (enum ACTIVE/PAUSED), or the connection_context pattern. The description does not compensate for the schema's missing parameter documentation.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (prepare) and resource (ad set status change) with clear scope ('one ad set status change') and contrasts it with the follow-up tool operations_confirm_adset_status, so an agent can distinguish it from the many other prepare_* siblings.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly says to apply only after approval via operations_confirm_adset_status and to prefer entities_prepare_update for new work, which gives both sequencing and an alternative. However, the phrase 'for new work' is vague about the exact boundary between this tool and entities_prepare_update.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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