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AdsAgent — Meta Ads MCP

ads_update_url_prepare

Prepare a destination URL change on the same Ad ID; confirm/deny via operations

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_idYes
ad_account_idYes
destination_urlYes
connection_contextNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
messageNo
retryableNo
support_refNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed6 schema fields changed
    • addedOutput schema / else / then / properties / category
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / expected
      Added value: +{
      +  "type": "boolean"
      +}
    • addedOutput schema / else / then / properties / failure_kind
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / responsibility_hint
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / route
      Added value: +{
      +  "type": "string"
      +}
    • addedOutput schema / else / then / properties / user_visible
      Added value: +{
      +  "type": "boolean"
      +}
  2. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  3. Added

TDQS

B3.2/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false, destructiveHint=false, openWorldHint=true, so the safety profile is partly covered. The description usefully adds that this is a staging step whose effect is gated on a later confirm/deny, but it says nothing about permissions, idempotency, or whether an unconfirmed prepare expires.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

One compact sentence with the action front-loaded and the workflow hint attached; nothing is padded. It is arguably too terse for a 4-parameter mutation-prep tool, but no sentence wastes space.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists, so return values need not be described. The key workflow fact (confirm/deny via operations) is present, but with 0% schema coverage on the inputs and no mention of the account scoping or connection context, the definition is only minimally complete for calling the tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, so the description must carry the param burden. It only hints at ad_id ('same Ad ID') and destination_url ('destination URL change'), leaving ad_account_id and the connection_context token pattern entirely unexplained. Two of four parameters get no added meaning.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (Prepare) and resource (a destination URL change on the same Ad ID), which an agent can distinguish from the copy/creative/status prepare siblings. It does not name the exact sibling tools, but the 'confirm/deny via operations' phrasing points at the correct downstream family.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description implies the prepare-then-confirm workflow and points to 'operations' for the confirm/deny step, but never states when to choose this over ads_update_copy_prepare or ads_prepare_status_change, nor any prerequisites. Usage is implied rather than spelled out.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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