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AdsAgent — Google Ads MCP

google_ads_template_update

Update a reusable Google ad template.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
payloadNo
template_idYes
template_typeNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.4/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are provided, so the description carries the full burden. It only implies mutation via 'Update' but does not disclose whether updates are partial or full replacement, whether template_type is changeable, what happens to the existing template, or any permission/idempotency concerns. This is a significant gap for a mutation tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The single sentence is efficiently front-loaded and free of filler, but this is under-specification rather than disciplined conciseness. The brevity comes at the cost of omitting parameter and usage context that an agent needs.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness1/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a tool with 4 parameters, a nested free-form payload, no annotations, and no output schema, the description is grossly inadequate. It does not explain what payload should contain, how template_type constrains the update, or what a successful update returns, leaving an agent unable to invoke the tool correctly.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% and the description adds no meaning to any of the 4 parameters. Notably, the 'payload' object (additionalProperties: true) is completely unexplained, and the relationship between name, template_id, and template_type is not clarified. The description must compensate for the empty schema descriptions and does not.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb ('Update') and resource ('reusable Google ad template'), making the core action clear. However, it does not distinguish this from the sibling google_ads_template_save, which could also cover saving/updating templates, so differentiation from that sibling is left to inference.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this tool versus google_ads_template_save or google_ads_template_reverse_engineer, and no mention that it requires an existing template_id. An agent must guess whether this is the right tool compared to the save/update alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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