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AdsAgent — Google Ads MCP

google_ads_template_save

Save a reusable Google responsive search ad template.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
payloadNo
template_typeNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.3/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations are present, so the description carries the full burden of behavioral disclosure. It only says 'Save,' which implies a mutation, but it does not state whether the save is an insert, an upsert, whether it requires existing context, what happens to previous templates, or what response or task flow follows.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness2/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is short and front-loaded, but it is under-specified rather than appropriately concise. For a tool with three parameters and a nested payload object, a single sentence that adds no parameter or usage detail is not enough.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness1/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no annotations, no output schema, 0% schema description coverage, and no explanation of payload or template_type, the description is far from complete. An agent would not have enough information to construct a valid request or understand the tool's side effects.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters1/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0%, and the description adds no meaning to any of the three parameters. In particular, 'payload' and 'template_type' remain completely ambiguous despite being central to calling the tool correctly.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific action ('Save') and a specific resource ('reusable Google responsive search ad template'), so an agent can tell roughly what the tool does. However, it does not explicitly distinguish 'save' from the sibling 'template_update' or clarify whether save creates anew or overwrites.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance about when to use this tool versus alternatives such as template_update, templates_list, or template_delete. The description only names the action without explaining when it is appropriate or inappropriate.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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