Skip to main content
Glama

AdsAgent — Google Ads MCP

google_ads_template_save

Save a reusable Google responsive search ad template. Optional product_ref links it to one product card when product cards are enabled.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYes
payloadNo
product_refNo
template_typeNo
connection_contextNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • addedInput schema / properties / product_ref
      Added value: +{
      +  "type": "string"
      +}
  2. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  3. First observed

TDQS

B3/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false and destructiveHint=false, so the agent knows this is a non-destructive write. The description adds one genuine behavioral detail beyond that: product_ref links to a single product card only when product cards are enabled. It still omits whether saving is idempotent, what happens on a name collision, and any permission requirements.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences, front-loaded with the core action and resource, with the conditional product_ref detail following. Nothing is padded or repeated from the schema.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a mutation tool with 5 parameters, a nested open-ended payload object, no output schema, and no schema descriptions, the definition is too thin. An agent gets no signal on required payload shape, save-vs-update semantics, or connection context handling.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 0% across 5 parameters (including a free-form nested 'payload' object), so the description must carry the load. It explains only product_ref and implicitly template_type; name, payload, and the mctx_v1 connection_context pattern are left entirely undocumented in both schema and description.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

Names a specific verb and resource: 'Save a reusable Google responsive search ad template.' That distinguishes it from google_ads_templates_list, google_ads_template_delete, and google_ads_template_reverse_engineer. However, it does not separate 'save' from the sibling google_ads_template_update, so the agent cannot tell create from upsert from that text alone.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No when-to-use guidance is given. The description never explains whether this creates a new template, overwrites an existing one by name, or acts as an upsert, nor when to prefer google_ads_template_update over this tool. Only the conditional product_ref clause hints at a usage context.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.

Resources