AdsAgent — Google Ads MCP

google_ads_status_enable_prepare

Prepare enabling a campaign, ad group, or ad.

Input Schema

Name	Required	Description
`items`	No
`entity_id`	No
`ad_group_id`	No
`customer_id`	Yes	10-digit Google Ads customer id.
`entity_level`	No
`connection_context`	No

Output Schema

Name	Required	Description	Default
`ok`	No
`code`	No
`draft`	No
`error`	No
`items`	No
`needs`	No
`state`	No
`reason`	No
`status`	No
`changes`	No
`receipt`	No
`summary`	No
`platform`	No
`receipts`	No
`retry_at`	No
`retryable`	No
`error_code`	No
`expires_at`	No
`idempotent`	No
`validation`	No
`approved_at`	No
`next_action`	No
`plan_digest`	No
`support_ref`	No
`approval_ref`	No
`confirm_tool`	No
`presentation`	No
`invalid_fields`	No
`rejected_paths`	No
`expected_changes`	No
`origin_support_ref`	No
`instruction_template_id`	No
`google_change_resource_name`	No

Schema Changelog

Changes observed during successful MCP inspections.

Changed1 schema field changedOct 28, 2026

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "additionalProperties": true,
+  "properties": {
+    "approval_ref": {
+      "type": "string"
+    },
+    "approved_at": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "changes": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {},
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "code": {
+      "type": "string"
+    },
+    "confirm_tool": {
+      "type": "string"
+    },
+    "draft": {
+      "anyOf": [
+        {
+          "additionalProperties": true,
+          "properties": {
+            "action_type": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "asset_kind": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "byte_size": {
+              "anyOf": [
+                {
+                  "type": "integer"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "content_type": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "created_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_level": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "expires_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "filename": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "sha256": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "status": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            }
+          },
+          "type": "object"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "error": {
+      "anyOf": [
+        {
+          "anyOf": [
+            {
+              "type": "string"
+            },
+            {
+              "additionalProperties": true,
+              "properties": {
+                "code": {
+                  "type": "string"
+                },
+                "details": {
+                  "additionalProperties": true,
+                  "properties": {},
+                  "type": "object"
+                },
+                "message": {
+                  "type": "string"
+                },
+                "retryable": {
+                  "type": "boolean"
+                },
+                "support_ref": {
+                  "type": "string"
+                }
+              },
+              "type": "object"
+            }
+          ]
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "error_code": {
+      "type": "string"
+    },
+    "expected_changes": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {},
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "expires_at": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "google_change_resource_name": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "idempotent": {
+      "type": "boolean"
+    },
+    "instruction_template_id": {
+      "type": "string"
+    },
+    "invalid_fields": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "items": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {
+          "index": {
+            "type": "integer"
+          },
+          "operation": {
+            "type": "string"
+          },
+          "receipt": {
+            "additionalProperties": true,
+            "properties": {},
+            "type": "object"
+          },
+          "state": {
+            "type": "string"
+          },
+          "summary": {
+            "additionalProperties": true,
+            "properties": {},
+            "type": "object"
+          }
+        },
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "needs": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "next_action": {
+      "anyOf": [
+        {
+          "anyOf": [
+            {
+              "type": "string"
+            },
+            {
+              "additionalProperties": true,
+              "properties": {},
+              "type": "object"
+            }
+          ]
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "ok": {
+      "type": "boolean"
+    },
+    "origin_support_ref": {
+      "type": "string"
+    },
+    "plan_digest": {
+      "type": "string"
+    },
+    "platform": {
+      "type": "string"
+    },
+    "presentation": {
+      "type": "string"
+    },
+    "reason": {
+      "type": "string"
+    },
+    "receipt": {
+      "anyOf": [
+        {
+          "additionalProperties": true,
+          "properties": {
+            "acknowledged_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "action_type": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "claimed_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "draft_id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_level": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "expires_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "finished_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "operation_ref": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "operation_state": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "operator_review_required": {
+              "type": "boolean"
+            },
+            "outcome_category": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "resource_name": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "sent_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "status": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "summary": {
+              "additionalProperties": true,
+              "properties": {},
+              "type": "object"
+            }
+          },
+          "type": "object"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "receipts": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {},
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "rejected_paths": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "retry_at": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "retryable": {
+      "type": "boolean"
+    },
+    "state": {
+      "type": "string"
+    },
+    "status": {
+      "anyOf": [
+        {
+          "anyOf": [
+            {
+              "type": "string"
+            },
+            {
+              "type": "integer"
+            }
+          ]
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "summary": {
+      "additionalProperties": true,
+      "properties": {},
+      "type": "object"
+    },
+    "support_ref": {
+      "type": "string"
+    },
+    "validation": {
+      "additionalProperties": true,
+      "properties": {},
+      "type": "object"
+    }
+  },
+  "type": "object"
+}

Changed2 schema fields changedOct 18, 2026

addedInput schema / properties / items

Added value: +{
+  "items": {
+    "additionalProperties": false,
+    "properties": {
+      "ad_group_id": {
+        "type": "string"
+      },
+      "entity_id": {
+        "type": "string"
+      },
+      "entity_level": {
+        "type": "string"
+      }
+    },
+    "required": [
+      "entity_level",
+      "entity_id"
+    ],
+    "type": "object"
+  },
+  "maxItems": 10,
+  "minItems": 1,
+  "type": "array"
+}

changedInput schema / required

Previous value: -[
-  "customer_id",
-  "entity_level",
-  "entity_id"
-]New value: +[
+  "customer_id"
+]

Changed1 schema field changedOct 13, 2026
- addedInput schema / properties / connection_context
```
Added value: +{
+  "pattern": "^mctx_v1_[0-9a-f]{64}$",
+  "type": "string"
+}
```
First observedSep 16, 2026

TDQS

C2.6/5.0

Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnlyHint=false, destructiveHint=false, openWorldHint=false, so basic safety is covered structurally. However, the description adds nothing: it doesn't disclose that no change occurs until a separate confirm step, whether the prepare expires, whether it requires approval, or that the batch is capped at 10 entities — all material for a staged mutation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

A single short sentence with no wasted words, and the core verb is front-loaded. But this is brevity through under-specification rather than disciplined editing — the space saved is space that should have carried the workflow and input-shape context.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

An output schema exists so return values needn't be described, but for a 6-parameter staged mutation with a nested items array and low schema coverage, the definition omits the confirm-handoff, the batch limit, and the meaning of the alternative parameters. An agent could call it with a malformed input shape or stop after this call and believe the campaign is enabled.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is only 17% — just customer_id is documented. The description doesn't explain the two alternative input shapes (a top-level entity_id/ad_group_id pair vs. an items array), what values entity_level accepts, or why ad_group_id matters. With 5 of 6 parameters undocumented, the description needed to compensate and did not.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb+resource: preparing to enable a campaign, ad group, or ad. It's clear what the tool produces a precondition for, though it never names its counterpart (google_ads_status_enable_confirm) or contrasts with google_ads_status_pause_prepare, so sibling differentiation is left to the name alone.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to call this versus google_ads_status_enable_confirm, google_ads_entity_update_prepare, or the pause variants, and no statement that it must be followed by a confirm call. The word 'Prepare' hints at a workflow but the agent must infer the entire two-step sequence from the name.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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