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AdsAgent — Google Ads MCP

google_ads_reach_locations

Read-only

Read bounded native reach_locations insight. Restricted services require fresh server-verified access and otherwise refuse. No writes or access grants.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bodyYes
customer_idYes10-digit Google Ads customer id.
connection_contextNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  2. Added

TDQS

B3.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond readOnlyHint/destructiveHint/openWorldHint=false, it discloses that restricted services need fresh server-verified access and otherwise fail, and that no writes or access grants occur. That auth-failure behavior is genuinely useful context an annotation cannot carry. It still omits output shape, pagination, and what 'bounded' limits.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three tight sentences with the core read action front-loaded and no filler. Density tips into terseness ('bounded native... insight'), but nothing is wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema exists, so the description would ideally hint at what the locations insight returns, and the required empty body is left unexplained. The access/permission caveat is covered, making it minimally viable but with clear informational holes.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With only 33% schema coverage and an unusual required but empty 'body' object (additionalProperties: false), the description explains no parameter at all. It never clarifies why a read-only insight requires an empty body or what connection_context is for, so it fails to compensate for the coverage gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb (Read) and resource (native reach_locations insight), and the resource name distinguishes it from close siblings like google_ads_reach_forecast and google_ads_reach_products. The qualifiers 'bounded' and 'native' are jargon that slightly blur what the insight actually covers, so it stops short of a 5.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Nothing says when to use this versus google_ads_reach_forecast, google_ads_reach_products, or google_ads_benchmark_locations, all of which occupy the same reach/location analytics space. There is a hint that restricted services may 'refuse', but no prerequisites or selection criteria are given.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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