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AdsAgent — Google Ads MCP

google_ads_experiment_action_prepare

Prepare native Search experiment schedule/promote with explicit affected campaigns and complete bounded snapshot. Scheduling starts serving; promoting copies trial settings to control. No action is sent during prepare. Compatibility entrypoint; prefer the matching named tool: google_ads_experiment_schedule_prepare, google_ads_experiment_promote_prepare.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bodyYes
customer_idYes10-digit Google Ads customer id.
connection_contextNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  2. Added

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnlyHint=false and destructiveHint=false, so the safety profile is partly covered, but the description adds real behavioral context: 'No action is sent during prepare' clarifies this is a non-mutating staging step, and it explains the effect of each mode. It doesn't describe the resulting snapshot contents or what the caller receives, keeping it below a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four tight sentences, front-loaded with the action and resource, followed by mode semantics, the no-action guarantee, and the routing note. Every clause carries information; density is high but no sentence is wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema and a nested body object at 33% coverage, the description should explain what 'prepare' produces (e.g., an approval plan) and remaining body fields; it does not. It covers the essential routing, mode semantics, and non-mutation guarantee, making it adequate but with clear gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 33%, so the description must compensate for undocumented parameters. It adds meaning to the 'mode' param by explaining schedule vs promote, and references 'explicit affected campaigns' (affected_campaign_ids), but says nothing about experiment_id, customer_id, connection_context, or the maxItems=2 constraint. Partial compensation justifies the baseline 3.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource ('Prepare native Search experiment schedule/promote') and explicitly identifies itself as a compatibility entrypoint, naming the two named tools that should be preferred. An agent can distinguish it from the sibling *_prepare tools without opening any schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly routes the agent away from this tool ('prefer the matching named tool: google_ads_experiment_schedule_prepare, google_ads_experiment_promote_prepare') and distinguishes the two modes by semantics (scheduling starts serving; promoting copies trial settings to control). When-to-use and when-to-prefer-alternatives are both present.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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