AdsAgent — Google Ads MCP

google_ads_campaign_create_prepare

Prepare creating a paused campaign and budget. A SEARCH campaign requires location names in targeting and matches languages automatically; without locations the answer is needs_input, never a worldwide campaign.

Input Schema

Name	Required	Description
`name`	Yes
`roas`	No
`strategy`	No
`targeting`	No
`customer_id`	Yes	10-digit Google Ads customer id.
`channel_type`	Yes
`language_ids`	No	Deprecated compatibility field; use targeting.languages, for example English. Values must belong to the Google language directory.
`location_ids`	No	Deprecated compatibility field; use targeting countries, regions or cities by name. Values must belong to the Google directory.
`amount_micros`	No
`budget_micros`	Yes
`geo_target_type`	No	Defaults to PRESENCE (only people in the location).
`targeting_source`	No	Where the targeting came from; shown in the approval summary. Defaults to user.
`connection_context`	No
`excluded_location_ids`	No	Deprecated compatibility field; use targeting.excluded_countries by name.
`contains_eu_political_advertising`	Yes

Output Schema

Name	Required	Description	Default
`ok`	No
`code`	No
`draft`	No
`error`	No
`items`	No
`needs`	No
`state`	No
`reason`	No
`status`	No
`changes`	No
`receipt`	No
`summary`	No
`platform`	No
`receipts`	No
`retry_at`	No
`retryable`	No
`error_code`	No
`expires_at`	No
`idempotent`	No
`validation`	No
`approved_at`	No
`next_action`	No
`plan_digest`	No
`support_ref`	No
`approval_ref`	No
`confirm_tool`	No
`presentation`	No
`invalid_fields`	No
`rejected_paths`	No
`expected_changes`	No
`origin_support_ref`	No
`instruction_template_id`	No
`google_change_resource_name`	No

Schema Changelog

Changes observed during successful MCP inspections.

Changed2 schema fields changedOct 28, 2026

addedInput schema / properties / targeting / properties / country_groups

Added value: +{
+  "items": {
+    "type": "string"
+  },
+  "maxItems": 300,
+  "title": "Country Groups",
+  "type": "array"
+}

addedInput schema / properties / targeting / properties / excluded_country_groups

Added value: +{
+  "items": {
+    "type": "string"
+  },
+  "maxItems": 300,
+  "title": "Excluded Country Groups",
+  "type": "array"
+}

Changed1 schema field changedOct 28, 2026

changedOutput schema / (root)

Previous value: -nullNew value: +{
+  "additionalProperties": true,
+  "properties": {
+    "approval_ref": {
+      "type": "string"
+    },
+    "approved_at": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "changes": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {},
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "code": {
+      "type": "string"
+    },
+    "confirm_tool": {
+      "type": "string"
+    },
+    "draft": {
+      "anyOf": [
+        {
+          "additionalProperties": true,
+          "properties": {
+            "action_type": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "asset_kind": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "byte_size": {
+              "anyOf": [
+                {
+                  "type": "integer"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "content_type": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "created_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_level": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "expires_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "filename": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "sha256": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "status": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            }
+          },
+          "type": "object"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "error": {
+      "anyOf": [
+        {
+          "anyOf": [
+            {
+              "type": "string"
+            },
+            {
+              "additionalProperties": true,
+              "properties": {
+                "code": {
+                  "type": "string"
+                },
+                "details": {
+                  "additionalProperties": true,
+                  "properties": {},
+                  "type": "object"
+                },
+                "message": {
+                  "type": "string"
+                },
+                "retryable": {
+                  "type": "boolean"
+                },
+                "support_ref": {
+                  "type": "string"
+                }
+              },
+              "type": "object"
+            }
+          ]
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "error_code": {
+      "type": "string"
+    },
+    "expected_changes": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {},
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "expires_at": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "google_change_resource_name": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "idempotent": {
+      "type": "boolean"
+    },
+    "instruction_template_id": {
+      "type": "string"
+    },
+    "invalid_fields": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "items": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {
+          "index": {
+            "type": "integer"
+          },
+          "operation": {
+            "type": "string"
+          },
+          "receipt": {
+            "additionalProperties": true,
+            "properties": {},
+            "type": "object"
+          },
+          "state": {
+            "type": "string"
+          },
+          "summary": {
+            "additionalProperties": true,
+            "properties": {},
+            "type": "object"
+          }
+        },
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "needs": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "next_action": {
+      "anyOf": [
+        {
+          "anyOf": [
+            {
+              "type": "string"
+            },
+            {
+              "additionalProperties": true,
+              "properties": {},
+              "type": "object"
+            }
+          ]
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "ok": {
+      "type": "boolean"
+    },
+    "origin_support_ref": {
+      "type": "string"
+    },
+    "plan_digest": {
+      "type": "string"
+    },
+    "platform": {
+      "type": "string"
+    },
+    "presentation": {
+      "type": "string"
+    },
+    "reason": {
+      "type": "string"
+    },
+    "receipt": {
+      "anyOf": [
+        {
+          "additionalProperties": true,
+          "properties": {
+            "acknowledged_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "action_type": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "claimed_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "draft_id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_id": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "entity_level": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "expires_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "finished_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "operation_ref": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "operation_state": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "operator_review_required": {
+              "type": "boolean"
+            },
+            "outcome_category": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "resource_name": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "sent_at": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "status": {
+              "anyOf": [
+                {
+                  "type": "string"
+                },
+                {
+                  "type": "null"
+                }
+              ]
+            },
+            "summary": {
+              "additionalProperties": true,
+              "properties": {},
+              "type": "object"
+            }
+          },
+          "type": "object"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "receipts": {
+      "items": {
+        "additionalProperties": true,
+        "properties": {},
+        "type": "object"
+      },
+      "type": "array"
+    },
+    "rejected_paths": {
+      "items": {
+        "type": "string"
+      },
+      "type": "array"
+    },
+    "retry_at": {
+      "anyOf": [
+        {
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "retryable": {
+      "type": "boolean"
+    },
+    "state": {
+      "type": "string"
+    },
+    "status": {
+      "anyOf": [
+        {
+          "anyOf": [
+            {
+              "type": "string"
+            },
+            {
+              "type": "integer"
+            }
+          ]
+        },
+        {
+          "type": "null"
+        }
+      ]
+    },
+    "summary": {
+      "additionalProperties": true,
+      "properties": {},
+      "type": "object"
+    },
+    "support_ref": {
+      "type": "string"
+    },
+    "validation": {
+      "additionalProperties": true,
+      "properties": {},
+      "type": "object"
+    }
+  },
+  "type": "object"
+}

Changed1 schema field changedOct 26, 2026

changedInput schema / properties / language_ids / description

Previous value: -"Deprecated compatibility field; use targeting.languages, for example 英语. Values must belong to the Google language directory."New value: +"Deprecated compatibility field; use targeting.languages, for example English. Values must belong to the Google language directory."

Changed7 schema fields changedOct 20, 2026

addedInput schema / properties / excluded_location_ids / deprecated
```
Added value: +true
```

changedInput schema / properties / excluded_location_ids / description

Previous value: -"geo_target_constant ids to exclude."New value: +"Deprecated compatibility field; use targeting.excluded_countries by name."

addedInput schema / properties / language_ids / deprecated
```
Added value: +true
```

changedInput schema / properties / language_ids / description

Previous value: -"language_constant ids. Required; there is no implicit all-languages default."New value: +"Deprecated compatibility field; use targeting.languages, for example 英语. Values must belong to the Google language directory."

addedInput schema / properties / location_ids / deprecated
```
Added value: +true
```

changedInput schema / properties / location_ids / description

Previous value: -"geo_target_constant ids (country, region or city) to target. Required; resolve names with google_ads_geo_targets_suggest."New value: +"Deprecated compatibility field; use targeting countries, regions or cities by name. Values must belong to the Google directory."

addedInput schema / properties / targeting

Added value: +{
+  "additionalProperties": false,
+  "properties": {
+    "age": {
+      "anyOf": [
+        {
+          "additionalProperties": false,
+          "properties": {
+            "max": {
+              "anyOf": [
+                {
+                  "maximum": 65,
+                  "minimum": 13,
+                  "type": "integer"
+                },
+                {
+                  "type": "null"
+                }
+              ],
+              "default": null,
+              "title": "Max"
+            },
+            "min": {
+              "maximum": 65,
+              "minimum": 13,
+              "title": "Min",
+              "type": "integer"
+            }
+          },
+          "required": [
+            "min"
+          ],
+          "title": "Age",
+          "type": "object"
+        },
+        {
+          "type": "null"
+        }
+      ],
+      "default": null
+    },
+    "cities": {
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "country": {
+            "maxLength": 200,
+            "minLength": 1,
+            "title": "Country",
+            "type": "string"
+          },
+          "name": {
+            "maxLength": 200,
+            "minLength": 1,
+            "title": "Name",
+            "type": "string"
+          },
+          "region": {
+            "anyOf": [
+              {
+                "maxLength": 200,
+                "type": "string"
+              },
+              {
+                "type": "null"
+              }
+            ],
+            "default": null,
+            "title": "Region"
+          }
+        },
+        "required": [
+          "name",
+          "country"
+        ],
+        "title": "City",
+        "type": "object"
+      },
+      "maxItems": 100,
+      "title": "Cities",
+      "type": "array"
+    },
+    "countries": {
+      "items": {
+        "type": "string"
+      },
+      "maxItems": 300,
+      "title": "Countries",
+      "type": "array"
+    },
+    "excluded_countries": {
+      "items": {
+        "type": "string"
+      },
+      "maxItems": 300,
+      "title": "Excluded Countries",
+      "type": "array"
+    },
+    "gender": {
+      "default": "all",
+      "enum": [
+        "all",
+        "female",
+        "male"
+      ],
+      "title": "Gender",
+      "type": "string"
+    },
+    "languages": {
+      "anyOf": [
+        {
+          "items": {
+            "type": "string"
+          },
+          "maxItems": 100,
+          "type": "array"
+        },
+        {
+          "type": "null"
+        }
+      ],
+      "default": null,
+      "title": "Languages"
+    },
+    "languages_mode": {
+      "anyOf": [
+        {
+          "enum": [
+            "restricted",
+            "all"
+          ],
+          "type": "string"
+        },
+        {
+          "type": "null"
+        }
+      ],
+      "default": null,
+      "title": "Languages Mode"
+    },
+    "placements": {
+      "anyOf": [
+        {
+          "const": "automatic",
+          "type": "string"
+        },
+        {
+          "items": {
+            "type": "string"
+          },
+          "type": "array"
+        }
+      ],
+      "default": "automatic",
+      "title": "Placements"
+    },
+    "regions": {
+      "items": {
+        "additionalProperties": false,
+        "properties": {
+          "country": {
+            "maxLength": 200,
+            "minLength": 1,
+            "title": "Country",
+            "type": "string"
+          },
+          "name": {
+            "maxLength": 200,
+            "minLength": 1,
+            "title": "Name",
+            "type": "string"
+          }
+        },
+        "required": [
+          "name",
+          "country"
+        ],
+        "title": "Region",
+        "type": "object"
+      },
+      "maxItems": 100,
+      "title": "Regions",
+      "type": "array"
+    }
+  },
+  "title": "TargetingIntent",
+  "type": "object"
+}

Changed5 schema fields changedOct 16, 2026

addedInput schema / properties / excluded_location_ids

Added value: +{
+  "description": "geo_target_constant ids to exclude.",
+  "items": {
+    "pattern": "^[1-9][0-9]*$",
+    "type": "string"
+  },
+  "maxItems": 100,
+  "type": "array",
+  "uniqueItems": true
+}

addedInput schema / properties / geo_target_type

Added value: +{
+  "description": "Defaults to PRESENCE (only people in the location).",
+  "enum": [
+    "PRESENCE",
+    "PRESENCE_OR_INTEREST"
+  ]
+}

addedInput schema / properties / language_ids

Added value: +{
+  "description": "language_constant ids. Required; there is no implicit all-languages default.",
+  "items": {
+    "pattern": "^[1-9][0-9]*$",
+    "type": "string"
+  },
+  "maxItems": 50,
+  "minItems": 1,
+  "type": "array",
+  "uniqueItems": true
+}

addedInput schema / properties / location_ids

Added value: +{
+  "description": "geo_target_constant ids (country, region or city) to target. Required; resolve names with google_ads_geo_targets_suggest.",
+  "items": {
+    "pattern": "^[1-9][0-9]*$",
+    "type": "string"
+  },
+  "maxItems": 100,
+  "minItems": 1,
+  "type": "array",
+  "uniqueItems": true
+}

addedInput schema / properties / targeting_source

Added value: +{
+  "description": "Where the targeting came from; shown in the approval summary. Defaults to user.",
+  "enum": [
+    "user",
+    "template",
+    "source_campaign"
+  ]
+}

Changed1 schema field changedOct 13, 2026
- addedInput schema / properties / connection_context
```
Added value: +{
+  "pattern": "^mctx_v1_[0-9a-f]{64}$",
+  "type": "string"
+}
```

Changed2 schema fields changedOct 4, 2026

addedInput schema / properties / contains_eu_political_advertising

Added value: +{
+  "enum": [
+    "CONTAINS_EU_POLITICAL_ADVERTISING",
+    "DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING"
+  ]
+}

changedInput schema / required

Previous value: -[
-  "customer_id",
-  "name",
-  "channel_type",
-  "budget_micros"
-]New value: +[
+  "customer_id",
+  "name",
+  "channel_type",
+  "budget_micros",
+  "contains_eu_political_advertising"
+]

First observedSep 16, 2026

TDQS

A3.6/5.0

Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations declare readOnlyHint=false and destructiveHint=false, so the description's real value is the added traits: the campaign is created paused, and a missing-location SEARCH request returns a needs_input state rather than silently defaulting. That is meaningful behavioral disclosure beyond structured fields; it stops short of describing the approval-plan interaction.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two tight sentences with the core constraint front-loaded after a one-line purpose statement. The second sentence is dense and slightly telegraphic ('never a worldwide campaign'), but nothing is wasted and no filler is present.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given a 15-parameter nested schema and an existing output schema, the description covers the single most common failure mode but not the prepare-then-confirm contract or the role of the required fields. It is adequate to call the tool in the happy path but leaves notable gaps for such a complex definition.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

With only 40% schema coverage and 15 parameters, the description should carry more weight. It does add real semantics for targeting locations and the automatic language matching (including that language_ids/location_ids are superseded), but budget_micros, channel_type, strategy/roas, contains_eu_political_advertising, geo_target_type and connection_context are untouched.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource: preparing creation of a paused campaign and budget. The distinction from the confirm step is implied by 'prepare' and the sibling naming convention (google_ads_campaign_create_confirm), but the description never explicitly names it as the non-committing step of a two-phase flow.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

One hard precondition is stated clearly for SEARCH campaigns (location names required, otherwise needs_input, never worldwide), which is genuinely useful routing guidance. However, it says nothing about when to use this tool versus the many sibling creators (quick_create_prepare, pmax_create_prepare) or that a confirm call must follow.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

Glama MCP Gateway

Add one secure layer between your agents and this server.

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