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AdsAgent — Google Ads MCP

google_ads_analysis_families_list

Read-only

List supported deep-analysis families. This does not find an ad, campaign, or creative by name; use entities_lookup_by_name.

Input Schema

NameRequiredDescriptionDefault
connection_contextNo

Output Schema

NameRequiredDescriptionDefault
okNo
codeNo
errorNo
needsNo
reasonNo
familiesNo
retryableNo
error_codeNo
next_actionNo
support_refNo
invalid_fieldsNo
rejected_pathsNo
origin_support_refNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • changedOutput schema / (root)
      Previous value: -nullNew value: +{
      +  "additionalProperties": true,
      +  "properties": {
      +    "code": {
      +      "type": "string"
      +    },
      +    "error": {
      +      "anyOf": [
      +        {
      +          "anyOf": [
      +            {
      +              "type": "string"
      +            },
      +            {
      +              "additionalProperties": true,
      +              "properties": {
      +                "code": {
      +                  "type": "string"
      +                },
      +                "details": {
      +                  "additionalProperties": true,
      +                  "properties": {},
      +                  "type": "object"
      +                },
      +                "message": {
      +                  "type": "string"
      +                },
      +                "retryable": {
      +                  "type": "boolean"
      +                },
      +                "support_ref": {
      +                  "type": "string"
      +                }
      +              },
      +              "type": "object"
      +            }
      +          ]
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "error_code": {
      +      "type": "string"
      +    },
      +    "families": {
      +      "items": {
      +        "additionalProperties": true,
      +        "properties": {},
      +        "type": "object"
      +      },
      +      "type": "array"
      +    },
      +    "invalid_fields": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "needs": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "next_action": {
      +      "anyOf": [
      +        {
      +          "anyOf": [
      +            {
      +              "type": "string"
      +            },
      +            {
      +              "additionalProperties": true,
      +              "properties": {},
      +              "type": "object"
      +            }
      +          ]
      +        },
      +        {
      +          "type": "null"
      +        }
      +      ]
      +    },
      +    "ok": {
      +      "type": "boolean"
      +    },
      +    "origin_support_ref": {
      +      "type": "string"
      +    },
      +    "reason": {
      +      "type": "string"
      +    },
      +    "rejected_paths": {
      +      "items": {
      +        "type": "string"
      +      },
      +      "type": "array"
      +    },
      +    "retryable": {
      +      "type": "boolean"
      +    },
      +    "support_ref": {
      +      "type": "string"
      +    }
      +  },
      +  "type": "object"
      +}
  2. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  3. First observed

TDQS

A3.6/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

The annotations already declare readOnlyHint=true, destructiveHint=false, and openWorldHint=false, so the safety profile is covered. The description does not add behavioral details such as authentication requirements, output shape, or whether the family list is static or account-dependent; it mainly reinforces that this is a listing operation.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is two short sentences with no wasted text. The primary purpose is front-loaded, followed immediately by the useful disambiguation.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a simple read-only list tool with an output schema and annotation coverage, the description is nearly complete: it states what is listed and what alternative to use for name lookup. The remaining gap is the unexplained optional connection_context parameter, which is a modest omission given the tool's low complexity.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The schema documents one optional connection_context parameter only by type and regex pattern, with no textual description. The tool description does not mention connection_context at all, so it does not compensate for the 0% schema description coverage, leaving the parameter's meaning unexplained.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource: list supported deep-analysis families. It also distinguishes itself from the name-lookup sibling, but it does not clarify how it relates to the other deep-analysis tools such as google_ads_deep_analysis_query or google_ads_deep_analysis_export.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It explicitly states what the tool does not do and names the correct alternative: use entities_lookup_by_name to find an ad, campaign, or creative by name. This gives clear when-not guidance, though it does not explain when to use this list versus the sibling deep-analysis query/export tools.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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