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AdsAgent — Google Ads MCP

google_ads_ad_text_update_prepare

Prepare to replace Display, Demand Gen or App ad headlines and descriptions across the explicitly listed ad groups. Saves a private draft after Google validate-only and a complete affected-resource snapshot; does not send the change. Show the draft for explicit approval before calling google_ads_ad_text_update_confirm.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
bodyYes
customer_idYes10-digit Google Ads customer id.
connection_contextNo

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed1 schema field changed
    • addedInput schema / properties / connection_context
      Added value: +{
      +  "pattern": "^mctx_v1_[0-9a-f]{64}$",
      +  "type": "string"
      +}
  2. Added

TDQS

A4.1/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only say readOnlyHint=false and destructiveHint=false; the description adds substantial behavioral context beyond them: it saves a private draft, runs Google validate-only, takes a complete affected-resource snapshot, and crucially does not send the change. That is exactly what an agent needs to know about a mutation-prepare tool. Auth requirements and rate limits are not covered, hence not a 5.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two tight sentences with the core scope front-loaded ahead of the workflow and safety note. No filler; slightly dense but every clause earns its place.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a nested-body mutation-prepare tool with no output schema, the description covers the workflow, the safety stance (no send), and the handoff to confirm. It could add a note on what the draft/snapshot returns, but nothing essential is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is only 33%, so the description must carry param meaning. It maps well to headlines, descriptions, and affected_ad_group_ids ('explicitly listed ad groups'), but leaves ad_id and the ad_format enum (DISPLAY/DEMAND_GEN/APP) implicit. It partially, not fully, compensates for the coverage gap.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

Specific verb (replace) plus resource (Display/Demand Gen/App ad headlines and descriptions) and scope (explicitly listed ad groups). It also names the sibling google_ads_ad_text_update_confirm, so an agent can distinguish this prepare step from the confirm step without opening either schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicitly states the next step and the condition that gates it: show the draft for approval before calling google_ads_ad_text_update_confirm. It does not state when NOT to use this tool or other alternatives, but the prepare/confirm routing is clear.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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