Explain why ad ACoS, spend or sales moved
explain_ad_changeWhy ad ACoS, spend or sales moved between two periods: CPC, conversion, mix and price effects, plus matched ERP causes. Quote its numbers; never compute your own.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| metric | No | acos (default), spend or sales | |
| date_to | No | Y-m-d, default yesterday | |
| date_from | No | Y-m-d (default: 7 days ago) | |
| compare_to | No | Y-m-d | |
| product_id | No | Only this product | |
| campaign_id | No | Only this campaign | |
| compare_from | No | Y-m-d (default: prior period) | |
| ad_account_id | No | Only this ad account |