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Traffic from Google Analytics

seo__analytics
Read-onlyIdempotent

Google Analytics (GA4) for one site. view "overview" (default): sessions, totalUsers, newUsers, screenPageViews, averageSessionDuration (seconds) and bounceRate (a percentage), with the previous period of the same length. "organic_landing_pages": the same metrics per landing page for Organic Search sessions only, most sessions first. "channels": sessions and users per channel. Defaults to the last 28 days. Through SEObolt it needs a GA4 property linked to the site there; when there is none it says how to link one. Reads Google directly when the agency connected a Google service account and the site has the property there, otherwise SEObolt; every result says which (source). Needs one of them on the Integrations page; otherwise it says so and returns no data.

Input Schema

NameRequiredDescriptionDefault
endNoLast day (YYYY-MM-DD, UTC). Give start and end together; omit both for the last 28 days.
viewNoWhat to read (default overview).
limitNoRows for organic_landing_pages and channels (default 25).
startNoFirst day (YYYY-MM-DD, UTC). Give start and end together; omit both for the last 28 days.
site_idYesThe site to read.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.6/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the readOnly/openWorld annotations, it discloses the data-source resolution logic (direct Google when a service account exists, otherwise SEObolt), that each result reports its `source`, and exactly what happens when no integration is present ('says so and returns no data'). This is substantive behavioral context that annotations alone do not convey.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The core purpose and view breakdown are front-loaded, and each sentence carries information. It is dense and slightly run-on in the integration paragraph, but nothing is wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description takes responsibility for describing return contents per view, the automatic previous-period comparison, and the `source` field. An agent has everything needed to call it and interpret the result.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3, but the description adds real meaning by explaining what each view enum value returns and that start/end should be paired. It leaves limit semantics to the schema, which already documents them well.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description names the specific resource (GA4 data for one site) and enumerates the three views with the exact metrics each returns, including units for duration and bounce rate. An agent can distinguish this analytics reader from search-performance siblings without opening the schema.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives clear context for when this applies (a GA4 property linked via SEObolt or a connected Google service account) and states the default window. It does not explicitly route the agent to an alternative sibling for search-query data, so it stops short of full when/when-not guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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