Generate strategy
generate_strategyGenerates an organic-first marketing strategy (channel mix, content pillars, posting cadence) from the brand's goals. Requires an approved brand guide first. Same auto-mode as generate_brand_guide: on a confident website scan the strategy is approved automatically and generate_campaign is ready to call right away. Only a thin-scan brand (one whose guide required manual approval) lands as a draft needing an explicit approve_strategy.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| goals | Yes | What the brand wants out of its marketing, in plain English (e.g. 'more foot traffic', '3 new B2B clients/quarter'). | |
| brandId | Yes | The brand's id, from list_brands. Requires an approved brand guide first. |