Skip to main content
Glama

Create brand

create_brand

Creates a new brand — from a website URL (scans the site for logo, colors, copy tone), guided answers (what you sell, who buys it) if there's no site yet, or connectSocialFirst if there's no website at all and the user wants to start from a connected Facebook/Instagram account instead (no site or guided answers needed). First step for a brand that doesn't exist in Rebbel yet. name is optional when websiteUrl or connectSocialFirst is given — Rebbel derives it from the site (or the connected page) and upgrades the guess once the scan/connect completes. Guided (no-website) creation still needs a name. For a website URL, the response includes a real summary of what the scan actually found (name, palette, logo, a voice sample) plus next steps — once a channel's connected, call draft_first_post (count: 3-5) for fast, ready-to-post drafts written in the site's own voice, or generate_brand_guide for the full brand guide/strategy/ongoing campaigns. connectSocialFirst's response hands off a dashboard connect link instead (Claude can't drive the Meta OAuth dialog itself) — once the user connects, call draft_first_post right away for the same fast batch, or generate_brand_guide once the scan finishes for the full brand guide (check list_connections/list_brands if unsure it's done yet).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameNoThe brand/business name. Optional when websiteUrl or connectSocialFirst is given — Rebbel derives it from the site (or the connected page) and upgrades the guess once the website scan/connect completes. Required for guided (no-website) creation.
guidedNoOnly when there's no website: what the brand sells, who buys it, and any existing assets/colors/tagline to carry over.
websiteUrlNoThe brand's website, if it has one — triggers a scrape of the real site (logo, colors, copy tone). A bare domain like 'example.com' is fine, the scheme is added automatically.
connectSocialFirstNoSet true instead of websiteUrl/guided when the user wants to connect a social account first and skip straight to a first post — the fastest path for a brand-new user. No website scan runs; the tool response includes a dashboard link to connect. Once connected, call draft_first_post.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.8/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations only declare the negative hints (not read-only, not idempotent, not destructive, closed-world). The description goes well beyond them, disclosing what the scan actually does (pulls logo/colors/copy tone), that name is derived and later upgraded, and crucially that connectSocialFirst cannot complete OAuth itself and hands off a dashboard link.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Purpose is front-loaded in the first clause and most sentences carry workflow value. It is dense with nested parentheticals and follow-up guidance that makes it a heavy read, but little of it is truly wasted for a branching multi-path tool.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description compensates by describing the return value ("a real summary of what the scan actually found (name, palette, logo, a voice sample)") and the divergent connectSocialFirst response. Given a branching, zero-required-param, nested-object tool, nothing essential is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so the baseline is 3. The description adds real cross-parameter logic the schema states only per-field: name being optional/required depending on which other path is chosen, and connectSocialFirst being an alternative to websiteUrl/guided rather than a complement.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource ("Creates a new brand") and then enumerates the three mutually exclusive creation paths (website URL scan, guided answers, connectSocialFirst). It explicitly positions itself as "First step for a brand that doesn't exist in Rebbel yet," distinguishing it from sibling read/approve/generate tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Gives explicit when-to-use conditions per path: websiteUrl when a site exists, guided "if there's no site yet," connectSocialFirst "if there's no website at all." It also routes to follow-up siblings (draft_first_post, generate_brand_guide) and names list_connections/list_brands as the way to check readiness.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

Try in Browser

Glama MCP Gateway

Add one secure layer between your agents and this server.