Create brand
create_brandCreates a new brand — from a website URL (scans the site for logo, colors, copy tone), guided answers (what you sell, who buys it) if there's no site yet, or connectSocialFirst if there's no website at all and the user wants to start from a connected Facebook/Instagram account instead (no site or guided answers needed). First step for a brand that doesn't exist in Rebbel yet. name is optional when websiteUrl or connectSocialFirst is given — Rebbel derives it from the site (or the connected page) and upgrades the guess once the scan/connect completes. Guided (no-website) creation still needs a name. For a website URL, the response includes a real summary of what the scan actually found (name, palette, logo, a voice sample) plus next steps — once a channel's connected, call draft_first_post (count: 3-5) for fast, ready-to-post drafts written in the site's own voice, or generate_brand_guide for the full brand guide/strategy/ongoing campaigns. connectSocialFirst's response hands off a dashboard connect link instead (Claude can't drive the Meta OAuth dialog itself) — once the user connects, call draft_first_post right away for the same fast batch, or generate_brand_guide once the scan finishes for the full brand guide (check list_connections/list_brands if unsure it's done yet).
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | No | The brand/business name. Optional when websiteUrl or connectSocialFirst is given — Rebbel derives it from the site (or the connected page) and upgrades the guess once the website scan/connect completes. Required for guided (no-website) creation. | |
| guided | No | Only when there's no website: what the brand sells, who buys it, and any existing assets/colors/tagline to carry over. | |
| websiteUrl | No | The brand's website, if it has one — triggers a scrape of the real site (logo, colors, copy tone). A bare domain like 'example.com' is fine, the scheme is added automatically. | |
| connectSocialFirst | No | Set true instead of websiteUrl/guided when the user wants to connect a social account first and skip straight to a first post — the fastest path for a brand-new user. No website scan runs; the tool response includes a dashboard link to connect. Once connected, call draft_first_post. |