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Postclick by PPC.io: Landing Page CRO

Build a design into a real page

build_page
Destructive

Build the design the user selected into a complete HTML page after approval of the live quote. Returns build_run_id. Use get_build with wait:25; completion requires artifact_ready. Do not publish or share the page without the user asking.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
audit_idYes
directionNoOptional plain-English steer for the build.
concept_idYesFrom get_concepts.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Adds context beyond the annotations (destructive/openWorld/non-idempotent) by disclosing the quote-approval prerequisite, the returned build_run_id, the polling pattern via get_build wait:25, and the completion condition artifact_ready. This is exactly the operationally necessary context for a mutating build step.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three tight sentences: purpose, follow-up polling contract, and safety constraint. No filler, and the most important information (what it builds and what it returns) is front-loaded.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

No output schema, yet the description supplies the return value (build_run_id) and the completion signal (artifact_ready) that an agent needs to proceed. Combined with the destructive annotation and the pub/share exclusion, nothing essential is missing for a 3-param build tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

At 67% schema coverage, concept_id and direction are already documented in the schema, but audit_id has no description in either place, and the tool description adds no parameter guidance at all. Baseline 3 is appropriate since the schema carries most of the load.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource: 'Build the design the user selected into a complete HTML page.' It also names the precondition (approval of the live quote) and the return value (build_run_id), which distinguishes it from siblings like generate_concepts or publish_page.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines5/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Explicit when-to-use (after quote approval), explicit routing to the follow-up tool (get_build with wait:25), and an explicit exclusion ('Do not publish or share the page without the user asking') that separates it from publish_page/share_page.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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