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Upload Image Creative

upload_image_creative

Download images from the supplied URLs and upload them to the Metadata creative library. Returns library asset IDs and image information, or upload errors. This does not create or launch an ad.

Input Schema

NameRequiredDescriptionDefault
namesNoOptional library name per image, positional against `images`. Pass one whenever you know what the creative is: without it the name is taken from the URL, which for a generated creative is an opaque key like `brand_creative_20260814_211126_66d8a83e.png` and leaves the user unable to tell their creatives apart in the library. Use `<brand-domain>-<channel>-<width>x<height>.png`, e.g. `stripe-com-linkedin-1200x1200.png`. A name MUST end in one of .jpg/.jpeg/.png/.gif/.mov/.mp4/.html/.pdf.
imagesYesArray of image URLs to upload to platform

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.2/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations cover the safety profile (readOnly=false, destructive=false, openWorld=true), and the description adds real value on top: it discloses that it performs an outbound fetch, what it returns (library asset IDs and image info, or upload errors), and what it does NOT do. It stops short of stating failure modes for unreachable/oversized URLs or whether uploads are deduplicated.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three short sentences, zero redundancy: the action first, the return contract second, the scope boundary last. Nothing would be lost by keeping every clause.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description correctly compensates by explaining the return value and error case, and the 100%-covered input schema removes the need for param detail. Only gap is operational constraints on the fetch (size limits, public-accessibility requirements, supported source formats).

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and the `names` parameter is documented in depth (positional mapping, naming convention, required extension). The description only alludes to 'supplied URLs' and adds nothing beyond the schema, so baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb+resource chain (download from URLs -> upload to the Metadata creative library) and explicitly scopes itself out of ad creation ('This does not create or launch an ad'), distinguishing it from create_update_image_ad and upload_video_creative/upload_document_creative without requiring a schema read.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The exclusion sentence gives clear context for when this tool is the wrong call, implicitly routing the agent to the ad-creation siblings for that step. It handles the main ambiguity well, but never names the follow-up tool or states prerequisites (e.g. that URLs must be publicly reachable, that this is a pre-launch step).

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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