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Update Reddit Channel Settings

update_reddit_channel_settings
Destructive

Update the Reddit channel settings of an existing DRAFT wizard campaign: native objective, allow comments, placements (feed/conversations), conversion pixel, and (for manual-bid objectives) the bid amount.

            These are the same settings the platform UI shows in the Reddit section of the
            campaign draft page. The campaign MUST already have its Reddit channel enabled
            (via create_campaign / add_and_edit_campaign_elements with a `reddit` block).

            WARNING: DRAFT-ONLY: the platform rejects these edits once the campaign is Launching/Launched.

            KEYWORDS: reddit, reddit campaign, reddit settings, campaign settings, draft campaign,
            objective, native objective, traffic, brand awareness, reach, views, video views, video views 6s,
            impressions, clicks, comments, allow comments, placements, placement, feed, conversations,
            pixel, conversion pixel, conversion tracking, bid, bid amount, manual bid, auto bid, settings

            WHEN TO USE:
            - Change the Reddit objective (e.g. from Brand Awareness to Traffic)
            - Toggle "Allow comments" on Reddit ads
            - Select placements (Feed and/or Conversations)
            - Attach or clear a Reddit conversion pixel
            - Set a manual bid amount for Brand Awareness / Video Views objectives

            PARAMETERS (campaign_id required; everything else optional — unspecified
            settings keep their current values on the channel):
            - campaign_id: the wizard campaign ID
            - objective: IMPRESSIONS (Brand awareness and Reach) | CLICKS (Traffic) |
              VIDEO_VIEWABLE_IMPRESSIONS_6S (Video Views 6s). Mirrors the platform UI's
              Native Objective dropdown.
              WARNING: Lead Gen (CPL) campaigns only accept CLICKS (landing pages require it).
              WARNING: Video Views requires the channel to contain ONLY video ads.
            - allow_comments: whether Redditors can comment on the promoted post (platform default: true)
            - placements: {"feed": bool, "conversations": bool}. At least one must stay
              selected (Feed wins if both are false). Conversations is forced OFF when the
              channel has video ads.
            - conversion_pixel_id: pixel id from the account's Reddit Ads Manager. Pass an
              empty string "" to clear. Pixels are managed in Reddit Ads Manager, not here.
            - bid_amount: manual bid amount. Only applied when the effective objective uses
              MANUAL_BID (IMPRESSIONS / Video Views). Ignored for CLICKS (AUTO_BID).

            BID STRATEGY (automatic): changing the objective re-applies the UI's auto-switch —
            CLICKS → AUTO_BID; IMPRESSIONS / VIDEO_VIEWABLE_IMPRESSIONS_6S → MANUAL_BID.
            The bid strategy is left untouched when neither objective nor bid_amount is sent.

            EXAMPLES:

            Switch a Brand Awareness campaign's Reddit channel to Traffic:
            update_reddit_channel_settings({"campaign_id": 12345, "objective": "CLICKS"})

            Disable comments and run Feed-only:
            update_reddit_channel_settings({
                "campaign_id": 12345,
                "allow_comments": false,
                "placements": {"feed": true, "conversations": false}
            })

            Brand awareness with a manual bid and a conversion pixel:
            update_reddit_channel_settings({
                "campaign_id": 12345,
                "objective": "IMPRESSIONS",
                "bid_amount": 1.5,
                "conversion_pixel_id": "pixel_abc123"
            })

            RESPONSE: {success, campaign_id, channel_id, campaign_status, applied:{...}, errors?}
            `applied` echoes exactly what was pushed to the platform.

            INTEGRATION WITH OTHER TOOLS:
            - Use search_campaigns_by_names / get_campaign_by_wizard_id to find the campaign
            - Reddit channel is enabled by create_campaign or add_and_edit_campaign_elements
            - Reddit ads come from create_update_image_ad / create_update_video_ad with channels=["REDDIT"]

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
objectiveNoReddit native objective. IMPRESSIONS = Brand awareness and Reach; CLICKS = Traffic (the only objective allowed on Lead Gen campaigns); VIDEO_VIEWABLE_IMPRESSIONS_6S = Video Views 6s (video-only channels).
bid_amountNoManual bid amount, applied only when the effective objective uses MANUAL_BID (IMPRESSIONS / Video Views).
placementsNoWhere the ads serve. At least one placement must stay selected; conversations is forced off when the channel has video ads.
campaign_idYesThe unique identifier of the wizard campaign
allow_commentsNoAllow Redditors to comment on the promoted post. Platform default is true.
conversion_pixel_idNoReddit conversion pixel id (created in Reddit Ads Manager). Empty string clears the pixel.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A4.7/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations note destructiveHint=true, and the description aligns by emphasizing the mutation is DRAFT-ONLY and rejected once launching/launched — a critical consequence any agent must know. It discloses conditional behavior beyond annotations: the objective→bid-strategy auto-switch, the Feed-wins fallback when both placements are false, conversations forced off for video ads, the Lead Gen CLICKS-only constraint, and the empty-string pixel clearing semantics. This is exactly the contextual disclosure the rubric rewards.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The definition is long, but the complexity justifies it: 6 parameters, one nested object, conditional behaviors, and no output schema. Structure is excellent — front-loaded purpose and warning, then sections for parameters, bid strategy, examples, response, and integrations. It earns its length; the only ding is that the keyword block and extended sections push it past what a strict editor might trim.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a tool with 6 params, a nested placements object, enum constraints, multiple conditionals (manual bid, video ads, lead gen), and no output schema, this is exceptionally complete. It provides a response envelope, three worked examples, integration pointers to related tools, and a bid-strategy explanation — nothing an agent needs to call it correctly is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters5/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with detailed schema descriptions, but the description still adds meaningful meaning: it maps objective enums to the platform UI's Native Objective dropdown, explains the auto bid-strategy switching tied to objective changes, clarifies bid_amount is ignored for CLICKS, and specifies that conversion_pixel_id is an empty string to clear. It genuinely enriches the schema rather than repeating it.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a precise statement: it updates Reddit channel settings on an existing DRAFT wizard campaign, enumerating exactly which settings (objective, comments, placements, pixel, bid amount). This clearly differentiates it from siblings like update_linkedin_channel_settings and update_meta_placements, which target different channels.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Contains an explicit WHEN TO USE section listing five concrete scenarios (change objective, toggle comments, select placements, attach/clear pixel, set manual bid). It also states the prerequisite (channel must be enabled via create_campaign/add_and_edit_campaign_elements) and the draft-only constraint. It does not, however, explicitly name sibling alternatives to exclude, which would push this to a 5.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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