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Search Campaign Recipes

search_experiment_recipes
Read-only

Search aggregate historical campaign configurations by channel, format, audience type, and bid strategy. Returns recipes, tabular columns and rows, confidence, and suppressed_below_k. Results describe historical configurations, not guaranteed outcomes or the current account's performance. Named-company queries are refused and small cohorts are suppressed.

Input Schema

NameRequiredDescriptionDefault
queryYesNatural-language description of a campaign configuration.
channelNoOptional channel filter.
ad_formatNoOptional ad-format filter.
num_resultsNoNumber of recipes, default 5.
bid_strategyNoOptional bid-strategy filter.
audience_typeNoOptional audience-type filter.

Output Schema

NameRequiredDescriptionDefault
resultYes

Schema Changelog

Changes observed during successful MCP inspections.

  1. Changed6 schema fields changed
    • changedInput schema / properties / ad_format / description
      Previous value: -"Optional exact filter — \"image\", \"video\", \"document\",\n\"carousel\", \"text\"."New value: +"Optional ad-format filter."
    • changedInput schema / properties / audience_type / description
      Previous value: -"Optional exact filter, e.g. \"firmographic_include\",\n\"linkedin_retargeting\", \"native_targeting_dynamic\"."New value: +"Optional audience-type filter."
    • changedInput schema / properties / bid_strategy / description
      Previous value: -"Optional exact filter, e.g. \"auto_bid\", \"manual_bid\",\n\"metadata_bid_agent\"."New value: +"Optional bid-strategy filter."
    • changedInput schema / properties / channel / description
      Previous value: -"Optional exact filter — \"linkedin\", \"facebook\",\n\"google_ads\", \"instagram\". Omit to search every channel."New value: +"Optional channel filter."
    • changedInput schema / properties / num_results / description
      Previous value: -"How many recipes to return (default 5)."New value: +"Number of recipes, default 5."
    • changedInput schema / properties / query / description
      Previous value: -"Natural-language description of the campaign you are building,\ne.g. \"lead gen campaign targeting IT decision makers\", \"top of\nfunnel awareness push for a new product launch\"."New value: +"Natural-language description of a campaign configuration."
  2. First observed

TDQS

A4/5.0
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Beyond the readOnly/openWorld annotations, the description discloses substantive behavior: named-company queries are refused, small cohorts are suppressed, and responses carry confidence and suppressed_below_k metadata. It also sets an interpretive boundary that results are historical aggregates rather than live performance.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Four sentences, front-loaded with purpose before return shape and caveats. Dense and mostly waste-free, though the caveat sentence could be tightened slightly.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With an output schema present, the description needn't explain return fields — yet it still names the key outputs (recipes, columns/rows, confidence, suppressed_below_k) and covers refusal and suppression constraints. Nothing critical for a correct call is missing.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100%, so every parameter is already documented in the schema. The description echoes the filter dimensions (channel, format, audience type, bid strategy) but adds no syntax, allowed values, or semantics beyond what the schema provides, and omits num_results entirely — baseline 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description states a specific verb and resource — search aggregate historical campaign configurations — and enumerates the filter dimensions (channel, format, audience type, bid strategy). This distinguishes it from siblings like search_experiments, though it never names those alternatives explicitly.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It gives useful context about what the results represent ('historical configurations, not guaranteed outcomes or the current account's performance') and when queries are refused, which implicitly steers usage. However, it never says when to prefer this tool over a sibling like search_experiments or experiment_performance_stats, leaving the choice to inference.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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