List Search Terms
list_search_termsReview the Google Ads search terms report with filtering, sorting, and pagination.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| page | No | 0-based page index. Default 0. | |
| size | No | Rows per page. Default 12 (kept small to limit chat-context tokens), max 100. | |
| sort | No | Sort criteria in format '<field>,<direction>'. Default 'clicks,desc'. Sortable fields: searchTerm, matchType, experiment, addedExcluded, keyword, impressions, clicks, ctr, averageCpc, spent, conversions, costPerConversion. | clicks,desc |
| channel | No | Ad channel scope. Both search channels are supported. These are PER-CHANNEL resources: GOOGLE_ADS and MICROSOFT_ADS hold separate sets, and one is invisible to the other. Defaults to GOOGLE_ADS when the user does not say which. | GOOGLE_ADS |
| endDate | No | Optional ISO-8601 timestamp upper bound (e.g. 2026-06-30T23:59:59.999Z). | |
| keyword | No | Optional matched-keyword substring filter. | |
| matchType | No | Optional subset of match types to include. | |
| startDate | No | Optional ISO-8601 timestamp lower bound (e.g. 2026-06-01T00:00:00.000Z). | |
| experiment | No | Optional experiment name substring filter. | |
| searchTerm | No | Optional substring filter on the search term text. |