Estimate audience size for target group criteria before creating. Supports BOTH include AND exclude rules (criteria + audiences).

USE FOR: Validate audience size before creating, "how many people will this reach?", "preview audience size", test targeting combinations, preview impact of exclusion criteria/audiences.

CHANNELS: LINKEDIN (default) and REDDIT. Pass channel="REDDIT" to size a Reddit target group before create_reddit_target_group; its criteria ids come from search_reddit_criteria rather than search_target_group_criteria, and the rest of the call is identical (PRD-31759).

PREREQUISITE: All criteria IDs MUST come from search_target_group_criteria first (search_reddit_criteria for REDDIT).

CRITICAL FOR LINKEDIN: LOCATION must be FIRST criteria in include array with isModifiable=false.

TARGETING STRUCTURE (full example with include + exclude criteria + exclude audiences): { "include": [ { "isModifiable": false, "criteria": [{"type": "NATIVE_LOCATION", "data": [{"externalId": "urn:li:geo:103644278", "name": "United States"}]}], "audiences": [] }, { "isModifiable": true, "criteria": [{"type": "AGE", "data": [{"externalId": "urn:li:ageRange:(25,34)", "name": "25 to 34"}]}], "audiences": [] } ], "exclude": { "isModifiable": true, "criteria": [ {"type": "COMPANY_NAME", "data": [{"externalId": "urn:li:organization:1090", "name": "Philips"}]} ], "audiences": [ { "mdAudienceId": 45316, "name": "ICP Pharma LifeSci Leaders", "type": "FIRMOGRAPHIC_EXCLUDE", "matchCount": 213127, "matchCountType": "FIXED_SIZE", "inactive": false, "criteria": [{"type": "NATIVE_LOCATION", "data": [{"externalId": "urn:li:geo:103644278", "name": "United States"}]}] } ] } }

INCLUDE: Array of rule blocks. Each block = AND-group of criteria; multiple blocks are AND'd together. EXCLUDE: Single object (NOT array) with criteria and audiences. Anyone matching exclude is removed from results.

WARNING: AUDIENCES ≠ TARGET GROUPS. Both include[].audiences and exclude.audiences accept Custom Audience records ONLY (the entities returned by get_matched_audiences). Target Groups (the entities returned by list_target_groups / retrieve_target_group_by_id) are a separate entity in a separate ID space and CANNOT be attached here; the platform silently drops or rejects them. If the user names "X" and only list_target_groups matches it (not get_matched_audiences), do NOT pass the Target Group's id as mdAudienceId. Stop, tell the user "X is a Target Group, not a Custom Audience", and offer to rebuild X as a Custom Audience (e.g. via create_audiences with the same criteria) before retrying.

INCLUDE AUDIENCES: include[].audiences accepts ANY Metadata audience type — there is NO allow-list and NO restriction to specific types. The audience must be live on the channel, though: a row with inactive=true (LinkedIn segment archived, failed or still building) is refused by the platform and sized at 0, so pick an active row. Pass any audience returned by the audience listing tools (e.g. FIRMOGRAPHIC_INCLUDE, FIRMOGRAPHIC_INCLUDE_SFDC, NATIVE_LINKEDIN, NATIVE_FACEBOOK, RETARGETING, TECHNOGRAPHIC, SFDC_ACCOUNT_DYNAMIC, MA_CONTACTS_DYNAMIC, CONTACT_LIST, and any other type, including types not enumerated in any tool schema). Type-name enums seen in the audience tool schemas describe how audiences are CLASSIFIED, not which can be attached here. Caveat: estimates may under-report (or return zero) when combining server-resolved audiences (e.g. SFDC dynamic, retargeting) with native LinkedIn criteria — that is an estimate-side reconciliation issue, not a creation constraint, so a zero estimate does not necessarily mean the platform will reject the create call.

EXCLUDE AUDIENCES: To exclude an existing Metadata Custom Audience, provide its full object in exclude.audiences. The tool pre-flight-rejects placeholder values — never invent ids or types when you don't know them, call get_matched_audiences first and use the real values from the response:

• mdAudienceId (integer, REQUIRED): The numeric Custom Audience ID from get_matched_audiences, its customAudienceId / mdAudienceId field (e.g. 49067, 45316), NEVER that row's id (the channel row id). NEVER the audience name string, NEVER a placeholder like 1/2/3/4 (real Custom Audience IDs are 5-digit numbers; the tool rejects anything under 100), and NEVER a Target Group id (those come from list_target_groups; see the AUDIENCES ≠ TARGET GROUPS note above).

• name (string, required): Audience name.

• type (string, required): Audience type, e.g. FIRMOGRAPHIC_EXCLUDE, RETARGETING_EXCLUDE, CONTACT_LIST_EXCLUDE (must be the EXCLUDE variant). NEVER the placeholder string "AUDIENCE" — the tool rejects that pre-flight.

• matchCount (int), matchCountType ("FIXED_SIZE"), inactive (bool): metadata fields from the audience record. The tool pre-flight-rejects entries with inactive: true (an audience still matching after creation cannot be attached yet — attach it once it is active).

• criteria: The audience's own criteria array (copy from the audience's definition).

CRITERIA TYPES (all IDs from search_target_group_criteria), valid in BOTH include and exclude:

• NATIVE_LOCATION / LOCATION: location data — MANDATORY FIRST in include. Multi-country geo goes in ONE location criterion with one {externalId, name} entry per country (e.g. "Canada and USA" = 2 entries in the same data array). Never silently drop a country the user named.

• AGE, COMPANY_CATEGORY, COMPANY_GROWTH_RATE, INDUSTRY, COMPANY_NAME, REVENUE, EMPLOYEE: Array of {externalId, name}

• JOB_FUNCTION, JOB_TITLE, MEMBER_GROUP, MEMBER_INTEREST, MEMBER_SKILL, MEMBER_BEHAVIOR, SENIORITY, FOLLOWED_COMPANIES: Array of {externalId, name}

• YEARS_OF_EXPERIENCE_RANGE: {"min": 4, "max": 5}

RESPONSE: {matchCount, isMatchCountTooSmall, matchCountType, allowZeroMatchCount}

WORKFLOW: search_target_group_criteria → build targeting (include + optional exclude) → estimate_target_group → adjust → create_target_group