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Create or Update Google Ads Ad

create_update_google_ads_ad
Destructive

Create or update a Google Ads text ad. An id selects an existing ad for update. Headlines are limited to 30 characters and descriptions to 90; repeated copy is rejected. Returns the ad definition or a validation/platform error.

Input Schema

NameRequiredDescriptionDefault
idNoThe existing ad ID to update. If omitted, a new ad will be created.
nameYesThe name/label for the ad in Metadata platform (max 50 characters)
headlinesYesList of headline texts for the Google Ads ad (minimum 3, maximum 15 headlines, each max 30 characters)
descriptionsYesList of description texts for the Google Ads ad (2 to 4 descriptions). CRITICAL #1 FAILURE MODE: each description MUST be ≤ 90 characters — this is enforced by maxLength schema validation AND by server-side truncation. Going over 90 means either (a) the call is rejected before it runs, or (b) the description is silently cut at 90 mid-sentence. Count every character (incl. spaces/punctuation/emoji). Target 70-85 chars to leave margin for sanitization. Shorter is always safer.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.8/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare destructiveHint=true and openWorldHint=true, so the safety profile is covered. The description adds useful behavior—repeated copy is rejected and returns either the ad definition or a validation/platform error—but it does not explain what an update overwrites or what permissions are needed.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is short, front-loaded with the core action, and every sentence contributes useful information. There is no wasted wording.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the rich schema and annotations, the description covers purpose, create-vs-update behavior, key constraints, and error outcomes. It is nearly complete, though it could clarify update overwrite behavior or what repeated-copy rejection means in practice.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, and the schema already documents id, name, headlines, and descriptions in detail. The description reinforces id semantics and character limits but adds little beyond the schema for parameter meaning.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb and resource: "Create or update a Google Ads text ad." The word "text" distinguishes this tool from sibling ad-format tools like create_update_image_ad and create_update_carousel_ad.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description explains create-vs-update behavior through the optional id. However, it does not explicitly say when to choose this Google Ads text ad tool over sibling ad-format tools or list any exclusions, so usage is only implied.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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