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Create or Update LinkedIn Conversation Ad

create_update_convo_ad
Destructive

Create or update a LinkedIn Conversation Ad ("convo ad"). a branching in-message chat where each step contains a message bubble and a list of button actions that drive the conversation forward.

Input Schema

NameRequiredDescriptionDefault
idNoExisting convo ad ID — include to UPDATE; omit to CREATE.
nameYesAd name in the platform library (max 50 chars).
stepsYesOrdered list of conversation steps. MUST include stepId=1 as the entry.
flowIdNoLinkedIn convo flow version. Defaults to 7 — keep the default unless told otherwise.
senderIdYesLinkedIn sender ID. MUST come from get_linkedin_senders.
senderNameYesDisplay name matching senderId from get_linkedin_senders.
templateIdNoLinkedIn convo template ID. Defaults to 1 — keep the default unless told otherwise.
headlineTextYesSubject line shown above the message thread.
completionStatusNoDefaults to DRAFT.
bannerCreativeLibraryIdNoOptional: imageLibraryId of the banner image. Upload first via upload_image_creative.

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

C2.9/5.0
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=false and destructiveHint=true, so safety framing is partly handled. However, the description adds nothing beyond annotations about the mutation itself: it never says whether an update replaces the entire step list, whether in-flight ads are affected, or what happens to omitted fields. For a destructive create-or-update tool that gap matters.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Two short sentences with no filler and the resource is front-loaded. The second sentence is a grammatical fragment and reads as glossary rather than operational guidance, which slightly weakens the structure but nothing is wasted.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The 100%-covered schema does most of the heavy lifting for a 10-parameter nested tool, and no output schema exists to explain. What is still missing is what an agent most needs beyond structured fields: the update-vs-create behavioral consequence implied by destructiveHint=true and any sequencing requirement with the creative/sender lookup tools.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100% and the schema itself carries the critical semantics (id present = update, stepId=1 is the entry, step/action type relationships, defaults for flowId/templateId). The description adds no parameter-level meaning beyond restating the general structure, so the baseline 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

States a specific verb pair (create/update) and resource (LinkedIn Conversation Ad) and even defines the artifact as a branching in-message chat with message bubbles and button actions. It does not explicitly differentiate this from close siblings like create_update_linkedin_message_ad or create_update_carousel_ad, but the domain definition makes the object clear.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

There is no guidance on when to use this versus the other LinkedIn ad-format tools, no prerequisites stated (e.g. sender must come from get_linkedin_senders, banner must be uploaded first — both only in the schema), and no statement about what an update does to existing steps. The description is purely definitional.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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