Create Microsoft Ads Callout Extension
create_microsoft_callout_extensionAdd a short non-clickable selling-point snippet (callout) that appears beneath a Microsoft Ads (Bing) ad — short trust-builder phrases like "Free Shipping", "24/7 Support", "Money-Back Guarantee", or "No Setup Fees". Callouts reinforce value props without taking up headline space.
ALSO KNOWN AS: callout, callout extension, selling point, trust badge, value prop, value proposition, tagline, ad badge
KEYWORDS: callout, selling point, trust signal, value prop, badge, free shipping, money back, guarantee, support, no fees, microsoft ads, bing, extension
WHEN TO USE:
- "Add a 'Free Shipping' callout to our Microsoft Ads library"
- "Create a Bing callout for 24/7 support"
- "Register a new value-prop tag for the holiday Microsoft Ads campaigns"
WHEN NOT TO USE:
- Want a clickable shortcut to a landing page → use create_microsoft_sitelink_extension
- Want a list of named items (e.g. "Brands: Nest, Nexus") → use create_microsoft_structured_snippet_extension
- Same callout for Google Ads → use create_google_callout_extension
- Anything for Facebook / LinkedIn / Reddit — search-channel-only
INPUTS:
- callout_text: visible snippet (1-25 chars).
EXAMPLE:
create_microsoft_callout_extension(callout_text="Free Shipping")Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| callout_text | Yes | Callout snippet. 1-25 characters. |