Create LinkedIn Native Criteria Audience
create_linkedin_native_criteria_audienceCreate a LinkedIn native criteria audience using LinkedIn-supported targeting criteria. Build audiences based on job titles, skills, company names, employee count ranges, revenue ranges, and geographic location.
ESTIMATE-ONLY MODE:
Pass estimate_only=true to preview audience size WITHOUT creating the audience. In this mode the tool
returns expectedNumberOfContacts. Default is false.
ALSO KNOWN AS: LinkedIn audience, LI criteria audience, native LinkedIn targeting, LinkedIn lead audience
KEYWORDS: LinkedIn, native, criteria, audience, job title, skills, company, company name, employees, revenue, targeting, country, location
WHEN TO USE:
- Create targeted LinkedIn audiences using native LinkedIn criteria
- Target users by job titles (e.g., Software Engineer, Product Manager)
- Target by professional skills (e.g., HubSpot, Salesforce, Python)
- Target by company names (e.g., Metadata, Google, Salesforce)
- Filter by company employee count ranges (e.g., 201-500, 1001-5000)
- Filter by company revenue ranges (e.g., $1M-$10M, $10M-$100M)
- Target by country/geographic location (e.g., United States, United Kingdom)
PARAMETERS:
- name: Audience name (required, must be shorter than 50 characters)
- job_titles: Array of free-text job title strings (optional) - e.g., ["Software Engineer", "Product Manager"]
- skills: Array of free-text skill strings (optional) - e.g., ["HubSpot", "Salesforce", "Python"]
- company_names: Array of free-text company name strings (optional) - e.g., ["Metadata", "Google", "Salesforce"]
- employees: Array of LinkedIn employee count ranges (optional) - valid values: 1, 2-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, +10001
- revenues: Array of LinkedIn revenue ranges (optional) - valid values: Under $1M, $1M-$10M, $10M-$100M, $100M-$1B, $1B+
- location_country_ids: Array of country ID integers (optional) - e.g., [229] for United States
RETURNS:
Audience details with ID, status, and creation info.
IMPORTANT NOTES:
- name is the only required parameter, all other parameters are optional
- Audience name must be shorter than 50 characters
- Job titles, skills, company names, employees, and revenues are free-text arrays
- Country IDs are integer identifiers (e.g., 229 = United States)Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Audience name (required, must be shorter than 50 characters). | |
| skills | No | Free-text skill strings for targeting. Example: ['HubSpot', 'Salesforce', 'Python'] | |
| revenues | No | LinkedIn revenue ranges for audience targeting. Valid values: Under $1M, $1M-$10M, $10M-$100M, $100M-$1B, $1B+. Example: ['$1M-$10M', '$10M-$100M'] | |
| employees | No | LinkedIn employee count ranges for audience targeting. Valid values: 1, 2-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, +10001. Example: ['201-500', '501-1000'] | |
| job_titles | No | Free-text job title strings for targeting. Example: ['Software Engineer', 'Product Manager'] | |
| company_names | No | Free-text company name strings for targeting. Example: ['Metadata', 'Google', 'Salesforce'] | |
| estimate_only | No | If true, do NOT create the audience — only estimate its size and return the expected contact count. Use this when the user wants to preview LinkedIn audience size before committing. Defaults to false (audience is created). | |
| location_country_ids | No | Country IDs for geographic targeting (optional). Valid IDs: 1 (Afghanistan), 2 (Albania), 3 (Algeria), 4 (American Samoa), 5 (Andorra), 6 (Angola), 7 (Anguilla), 8 (Antarctica), 9 (Antigua and Barbuda), 10 (Argentina), 11 (Armenia), 12 (Aruba), 13 (Australia), 14 (Austria), 15 (Azerbaijan), 16 (Bahamas), 17 (Bahrain), 18 (Bangladesh), 19 (Barbados), 20 (Belarus), 21 (Belgium), 22 (Belize), 23 (Benin), 24 (Bermuda), 25 (Bhutan), 26 (Bolivia), 27 (Bosnia and Herzegovina), 28 (Botswana), 29 (Brazil), 30 (British Indian Ocean Territory), 31 (British Virgin Islands), 32 (Brunei), 33 (Bulgaria), 34 (Burkina Faso), 35 (Burundi), 36 (Cambodia), 37 (Cameroon), 38 (Canada), 39 (Cape Verde), 40 (Cayman Islands), 41 (Central African Republic), 42 (Chad), 43 (Chile), 44 (China), 45 (Christmas Island), 46 (Cocos Islands), 47 (Colombia), 48 (Comoros), 49 (Cook Islands), 50 (Costa Rica), 51 (Croatia), 53 (Curacao), 54 (Cyprus), 55 (Czech Republic), 56 (Democratic Republic of the Congo), 57 (Denmark), 58 (Djibouti), 59 (Dominica), 60 (Dominican Republic), 61 (East Timor), 62 (Ecuador), 63 (Egypt), 64 (El Salvador), 65 (Equatorial Guinea), 66 (Eritrea), 67 (Estonia), 68 (Ethiopia), 69 (Falkland Islands), 70 (Faroe Islands), 71 (Fiji), 72 (Finland), 73 (France), 74 (French Polynesia), 75 (Gabon), 76 (Gambia), 77 (Georgia), 78 (Germany), 79 (Ghana), 80 (Gibraltar), 81 (Greece), 82 (Greenland), 83 (Grenada), 84 (Guam), 85 (Guatemala), 86 (Guernsey), 87 (Guinea), 88 (Guinea-Bissau), 89 (Guyana), 90 (Haiti), 91 (Honduras), 92 (Hong Kong), 93 (Hungary), 94 (Iceland), 95 (India), 96 (Indonesia), 98 (Iraq), 99 (Ireland), 100 (Isle of Man), 101 (Israel), 102 (Italy), 103 (Ivory Coast), 104 (Jamaica), 105 (Japan), 106 (Jersey), 107 (Jordan), 108 (Kazakhstan), 109 (Kenya), 110 (Kiribati), 111 (Kosovo), 112 (Kuwait), 113 (Kyrgyzstan), 114 (Laos), 115 (Latvia), 116 (Lebanon), 117 (Lesotho), 118 (Liberia), 119 (Libya), 120 (Liechtenstein), 121 (Lithuania), 122 (Luxembourg), 123 (Macau), 124 (Macedonia), 125 (Madagascar), 126 (Malawi), 127 (Malaysia), 128 (Maldives), 129 (Mali), 130 (Malta), 131 (Marshall Islands), 132 (Mauritania), 133 (Mauritius), 134 (Mayotte), 135 (Mexico), 136 (Micronesia), 137 (Moldova), 138 (Monaco), 139 (Mongolia), 140 (Montenegro), 141 (Montserrat), 142 (Morocco), 143 (Mozambique), 144 (Myanmar), 145 (Namibia), 146 (Nauru), 147 (Nepal), 148 (Netherlands), 149 (Netherlands Antilles), 150 (New Caledonia), 151 (New Zealand), 152 (Nicaragua), 153 (Niger), 154 (Nigeria), 155 (Niue), 157 (Northern Mariana Islands), 158 (Norway), 159 (Oman), 160 (Pakistan), 161 (Palau), 162 (Palestine), 163 (Panama), 164 (Papua New Guinea), 165 (Paraguay), 166 (Peru), 167 (Philippines), 168 (Pitcairn), 169 (Poland), 170 (Portugal), 171 (Puerto Rico), 172 (Qatar), 173 (Republic of the Congo), 174 (Reunion), 175 (Romania), 176 (Russia), 177 (Rwanda), 178 (Saint Barthelemy), 179 (Saint Helena), 180 (Saint Kitts and Nevis), 181 (Saint Lucia), 182 (Saint Martin), 183 (Saint Pierre and Miquelon), 184 (Saint Vincent and the Grenadines), 185 (Samoa), 186 (San Marino), 187 (Sao Tome and Principe), 188 (Saudi Arabia), 189 (Senegal), 190 (Serbia), 191 (Seychelles), 192 (Sierra Leone), 193 (Singapore), 194 (Sint Maarten), 195 (Slovakia), 196 (Slovenia), 197 (Solomon Islands), 198 (Somalia), 199 (South Africa), 200 (South Korea), 201 (South Sudan), 202 (Spain), 203 (Sri Lanka), 205 (Suriname), 206 (Svalbard and Jan Mayen), 207 (Swaziland), 208 (Sweden), 209 (Switzerland), 211 (Taiwan), 212 (Tajikistan), 213 (Tanzania), 214 (Thailand), 215 (Togo), 216 (Tokelau), 217 (Tonga), 218 (Trinidad and Tobago), 219 (Tunisia), 220 (Turkey), 221 (Turkmenistan), 222 (Turks and Caicos Islands), 223 (Tuvalu), 224 (U.S. Virgin Islands), 225 (Uganda), 226 (Ukraine), 227 (United Arab Emirates), 228 (United Kingdom), 229 (United States), 230 (Uruguay), 231 (Uzbekistan), 232 (Vanuatu), 233 (Vatican), 234 (Venezuela), 235 (Vietnam), 236 (Wallis and Futuna), 237 (Western Sahara), 238 (Yemen), 239 (Zambia), 240 (Zimbabwe), 241 (Guadeloupe). Example: [29] for Brazil, [229] for United States |