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Create LinkedIn Native Criteria Audience

create_linkedin_native_criteria_audience

Create a LinkedIn native criteria audience using LinkedIn-supported targeting criteria. Build audiences based on job titles, skills, company names, employee count ranges, revenue ranges, and geographic location.

            ESTIMATE-ONLY MODE:
            Pass estimate_only=true to preview audience size WITHOUT creating the audience. In this mode the tool
            returns expectedNumberOfContacts. Default is false.

            ALSO KNOWN AS: LinkedIn audience, LI criteria audience, native LinkedIn targeting, LinkedIn lead audience

            KEYWORDS: LinkedIn, native, criteria, audience, job title, skills, company, company name, employees, revenue, targeting, country, location

            WHEN TO USE:
            - Create targeted LinkedIn audiences using native LinkedIn criteria
            - Target users by job titles (e.g., Software Engineer, Product Manager)
            - Target by professional skills (e.g., HubSpot, Salesforce, Python)
            - Target by company names (e.g., Metadata, Google, Salesforce)
            - Filter by company employee count ranges (e.g., 201-500, 1001-5000)
            - Filter by company revenue ranges (e.g., $1M-$10M, $10M-$100M)
            - Target by country/geographic location (e.g., United States, United Kingdom)

            PARAMETERS:
            - name: Audience name (required, must be shorter than 50 characters)
            - job_titles: Array of free-text job title strings (optional) - e.g., ["Software Engineer", "Product Manager"]
            - skills: Array of free-text skill strings (optional) - e.g., ["HubSpot", "Salesforce", "Python"]
            - company_names: Array of free-text company name strings (optional) - e.g., ["Metadata", "Google", "Salesforce"]
            - employees: Array of LinkedIn employee count ranges (optional) - valid values: 1, 2-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, +10001
            - revenues: Array of LinkedIn revenue ranges (optional) - valid values: Under $1M, $1M-$10M, $10M-$100M, $100M-$1B, $1B+
            - location_country_ids: Array of country ID integers (optional) - e.g., [229] for United States

            RETURNS:
            Audience details with ID, status, and creation info.

            IMPORTANT NOTES:
            - name is the only required parameter, all other parameters are optional
            - Audience name must be shorter than 50 characters
            - Job titles, skills, company names, employees, and revenues are free-text arrays
            - Country IDs are integer identifiers (e.g., 229 = United States)

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesAudience name (required, must be shorter than 50 characters).
skillsNoFree-text skill strings for targeting. Example: ['HubSpot', 'Salesforce', 'Python']
revenuesNoLinkedIn revenue ranges for audience targeting. Valid values: Under $1M, $1M-$10M, $10M-$100M, $100M-$1B, $1B+. Example: ['$1M-$10M', '$10M-$100M']
employeesNoLinkedIn employee count ranges for audience targeting. Valid values: 1, 2-10, 11-50, 51-200, 201-500, 501-1000, 1001-5000, 5001-10000, +10001. Example: ['201-500', '501-1000']
job_titlesNoFree-text job title strings for targeting. Example: ['Software Engineer', 'Product Manager']
company_namesNoFree-text company name strings for targeting. Example: ['Metadata', 'Google', 'Salesforce']
estimate_onlyNoIf true, do NOT create the audience — only estimate its size and return the expected contact count. Use this when the user wants to preview LinkedIn audience size before committing. Defaults to false (audience is created).
location_country_idsNoCountry IDs for geographic targeting (optional). Valid IDs: 1 (Afghanistan), 2 (Albania), 3 (Algeria), 4 (American Samoa), 5 (Andorra), 6 (Angola), 7 (Anguilla), 8 (Antarctica), 9 (Antigua and Barbuda), 10 (Argentina), 11 (Armenia), 12 (Aruba), 13 (Australia), 14 (Austria), 15 (Azerbaijan), 16 (Bahamas), 17 (Bahrain), 18 (Bangladesh), 19 (Barbados), 20 (Belarus), 21 (Belgium), 22 (Belize), 23 (Benin), 24 (Bermuda), 25 (Bhutan), 26 (Bolivia), 27 (Bosnia and Herzegovina), 28 (Botswana), 29 (Brazil), 30 (British Indian Ocean Territory), 31 (British Virgin Islands), 32 (Brunei), 33 (Bulgaria), 34 (Burkina Faso), 35 (Burundi), 36 (Cambodia), 37 (Cameroon), 38 (Canada), 39 (Cape Verde), 40 (Cayman Islands), 41 (Central African Republic), 42 (Chad), 43 (Chile), 44 (China), 45 (Christmas Island), 46 (Cocos Islands), 47 (Colombia), 48 (Comoros), 49 (Cook Islands), 50 (Costa Rica), 51 (Croatia), 53 (Curacao), 54 (Cyprus), 55 (Czech Republic), 56 (Democratic Republic of the Congo), 57 (Denmark), 58 (Djibouti), 59 (Dominica), 60 (Dominican Republic), 61 (East Timor), 62 (Ecuador), 63 (Egypt), 64 (El Salvador), 65 (Equatorial Guinea), 66 (Eritrea), 67 (Estonia), 68 (Ethiopia), 69 (Falkland Islands), 70 (Faroe Islands), 71 (Fiji), 72 (Finland), 73 (France), 74 (French Polynesia), 75 (Gabon), 76 (Gambia), 77 (Georgia), 78 (Germany), 79 (Ghana), 80 (Gibraltar), 81 (Greece), 82 (Greenland), 83 (Grenada), 84 (Guam), 85 (Guatemala), 86 (Guernsey), 87 (Guinea), 88 (Guinea-Bissau), 89 (Guyana), 90 (Haiti), 91 (Honduras), 92 (Hong Kong), 93 (Hungary), 94 (Iceland), 95 (India), 96 (Indonesia), 98 (Iraq), 99 (Ireland), 100 (Isle of Man), 101 (Israel), 102 (Italy), 103 (Ivory Coast), 104 (Jamaica), 105 (Japan), 106 (Jersey), 107 (Jordan), 108 (Kazakhstan), 109 (Kenya), 110 (Kiribati), 111 (Kosovo), 112 (Kuwait), 113 (Kyrgyzstan), 114 (Laos), 115 (Latvia), 116 (Lebanon), 117 (Lesotho), 118 (Liberia), 119 (Libya), 120 (Liechtenstein), 121 (Lithuania), 122 (Luxembourg), 123 (Macau), 124 (Macedonia), 125 (Madagascar), 126 (Malawi), 127 (Malaysia), 128 (Maldives), 129 (Mali), 130 (Malta), 131 (Marshall Islands), 132 (Mauritania), 133 (Mauritius), 134 (Mayotte), 135 (Mexico), 136 (Micronesia), 137 (Moldova), 138 (Monaco), 139 (Mongolia), 140 (Montenegro), 141 (Montserrat), 142 (Morocco), 143 (Mozambique), 144 (Myanmar), 145 (Namibia), 146 (Nauru), 147 (Nepal), 148 (Netherlands), 149 (Netherlands Antilles), 150 (New Caledonia), 151 (New Zealand), 152 (Nicaragua), 153 (Niger), 154 (Nigeria), 155 (Niue), 157 (Northern Mariana Islands), 158 (Norway), 159 (Oman), 160 (Pakistan), 161 (Palau), 162 (Palestine), 163 (Panama), 164 (Papua New Guinea), 165 (Paraguay), 166 (Peru), 167 (Philippines), 168 (Pitcairn), 169 (Poland), 170 (Portugal), 171 (Puerto Rico), 172 (Qatar), 173 (Republic of the Congo), 174 (Reunion), 175 (Romania), 176 (Russia), 177 (Rwanda), 178 (Saint Barthelemy), 179 (Saint Helena), 180 (Saint Kitts and Nevis), 181 (Saint Lucia), 182 (Saint Martin), 183 (Saint Pierre and Miquelon), 184 (Saint Vincent and the Grenadines), 185 (Samoa), 186 (San Marino), 187 (Sao Tome and Principe), 188 (Saudi Arabia), 189 (Senegal), 190 (Serbia), 191 (Seychelles), 192 (Sierra Leone), 193 (Singapore), 194 (Sint Maarten), 195 (Slovakia), 196 (Slovenia), 197 (Solomon Islands), 198 (Somalia), 199 (South Africa), 200 (South Korea), 201 (South Sudan), 202 (Spain), 203 (Sri Lanka), 205 (Suriname), 206 (Svalbard and Jan Mayen), 207 (Swaziland), 208 (Sweden), 209 (Switzerland), 211 (Taiwan), 212 (Tajikistan), 213 (Tanzania), 214 (Thailand), 215 (Togo), 216 (Tokelau), 217 (Tonga), 218 (Trinidad and Tobago), 219 (Tunisia), 220 (Turkey), 221 (Turkmenistan), 222 (Turks and Caicos Islands), 223 (Tuvalu), 224 (U.S. Virgin Islands), 225 (Uganda), 226 (Ukraine), 227 (United Arab Emirates), 228 (United Kingdom), 229 (United States), 230 (Uruguay), 231 (Uzbekistan), 232 (Vanuatu), 233 (Vatican), 234 (Venezuela), 235 (Vietnam), 236 (Wallis and Futuna), 237 (Western Sahara), 238 (Yemen), 239 (Zambia), 240 (Zimbabwe), 241 (Guadeloupe). Example: [29] for Brazil, [229] for United States

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observed

TDQS

A3.9/5.0
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations indicate `readOnlyHint=false` (a write operation) and `destructiveHint=false`; the description's 'Create' action aligns with this. It adds behavioral nuance by describing the `estimate_only` mode, which alters the operation to a non-creating preview and returns `expectedNumberOfContacts`. It also specifies the constraint that `name` is required and must be under 50 characters. This goes beyond the annotations and gives useful execution detail, though it does not mention potential idempotency or duplicate errors.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is long (about 20 lines) but organized with headers ('WHEN TO USE', 'PARAMETERS', 'RETURNS', 'IMPORTANT NOTES'). It is front-loaded with the purpose and key mode. However, it includes redundant sections like 'ALSO KNOWN AS' and 'KEYWORDS' that add noise, and the parameter section largely duplicates schema descriptions. The overall structure helps navigation, but the length and redundancy prevent a higher score.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given eight parameters (one required) and no output schema, the description covers the essential aspects: purpose, usage scenarios, parameter details, the `estimate_only` mode, and the name constraint. It also states the return type ('audience details with ID, status, and creation info'). However, it does not explain how multiple criteria are combined (e.g., AND vs. OR), any limitations on array sizes, or error conditions. This leaves gaps that could impact correct invocation for complex audience builds.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The input schema already carries a 100% description coverage, including enums for `employees` and `revenues`, a default for `estimate_only`, and a comprehensive list for `location_country_ids`. The description repeats this information with examples for each parameter, but effectively adds little meaning beyond restating schema details. For instance, the valid employee ranges are already in the schema, so the description's repetition is redundant. Baseline 3 is appropriate since the schema does the heavy lifting.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description opens with a clear verb+resource: 'Create a LinkedIn native criteria audience using LinkedIn-supported targeting criteria.' It explicitly lists the types of criteria (job titles, skills, company names, employee count, revenue, geography) and distinguishes this tool from other audience-creation siblings like `create_facebook_native_criteria_audience` and `create_linkedin_engagement_retargeting_audience`. The purpose is unambiguous and differentiated.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

A dedicated 'WHEN TO USE' section enumerates concrete scenarios: targeting by job titles, skills, company names, employee count, revenue, and location. It also explains the `estimate_only=true` mode as a preview option, which clarifies a distinct use case. However, it does not explicitly state when NOT to use this tool versus alternative audience-creation tools (e.g., `create_audience_from_segment`, `create_firmographic_audience`), so the guidance is strong on positive usage but lacks exclusion criteria.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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