Create LinkedIn Engagement Retargeting Audience
create_linkedin_engagement_retargeting_audienceCreate a LinkedIn Engagement Retargeting audience: people who already engaged with the advertiser's LinkedIn ads, company page, or website.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Name for the new audience. Prefer something that describes the rule (e.g. 'Video 50% viewers 90d') so it is recognisable later. | |
| page_set_name | No | WEBSITE only: internal label for the URL rule set created on LinkedIn (e.g. 'Pricing and demo pages'). Required when source_platform is WEBSITE. | |
| source_platform | Yes | The `engagementSourceType` chosen from get_linkedin_engagement_source_types — e.g. VIDEO_ADS, SINGLE_IMAGE_ADS, DOCUMENT_ADS, CONVERSATION_ADS, LEAD_GEN_FORMS, ORGANIZATION_PAGES, or WEBSITE. WEBSITE switches this tool to the URL-rule shape. | |
| url_match_groups | No | WEBSITE only: OR-of-ANDs URL expression. The outer list is ORed, rules inside a group are ANDed. For a plain 'any of these pages' list, use one rule per group. Required when source_platform is WEBSITE. | |
| engagement_trigger | Yes | An `engagementTrigger` listed for THAT source type (e.g. FIRST_QUARTILE for VIDEO_ADS, LEAD_FORM_SUBMIT for LEAD_GEN_FORMS, VISIT for WEBSITE). A trigger from a DIFFERENT source type is accepted without error and silently builds an audience that never populates, so take it from this source type's own trigger list. | |
| lookback_window_days | Yes | How far back engagement counts, and how long a member is retained. WEBSITE accepts 30/60/90/180 only; every other source type also accepts 365. | |
| engagement_source_urns | No | LinkedIn URNs to retarget, taken verbatim from the `id` of each chosen search_linkedin_engagement_sources result. Required for every source type EXCEPT WEBSITE, and must be omitted for WEBSITE. Multiple URNs union their audiences. |