Create Bombora Audience
create_bombora_audienceCreate Bombora buyer intent audiences on the Metadata platform. Creates B2B audiences based on buyer intent topics, company firmographics, contact attributes, and geographic targeting.
IMPORTANT PREREQUISITE:
Before using this tool, call get_intent_topics first to verify that Bombora topics are available.
If get_intent_topics returns NO topics (empty list), Bombora is NOT available for this account —
do NOT suggest or use this tool. Instead, recommend creating a firmographic audience
(create_firmographic_audience) as the preferred alternative.
Firmographic audiences are the default and most commonly used audience type.
WHEN TO USE:
- ONLY after get_intent_topics confirms that Bombora topics are available
- Create targeted B2B audiences based on buyer intent signals using Bombora data
- Target companies by industry, size, and employee count
- Target contacts by seniority level and job function
- Target specific buyer intent topics (e.g., Pardot, Salesforce)
- Set geographic targeting and contact limits per company
BUYER INTENT TOPICS:
Use the get_intent_topics tool to retrieve available intent topics before creating the audience.
Intent topics represent buyer interest areas such as:
- CRM solutions (e.g., Pardot, Salesforce)
- Marketing automation platforms
- Analytics and BI tools
- And many others based on available topics
TARGETING OPTIONS:
- Intent Topics: Use topic values from get_intent_topics (required for Bombora audience)
- Industries: Use industry IDs. Examples:
1=Defense & Space, 4=Computer Software, 6=Internet, 7=Semiconductors, 8=Telecommunications,
11=Management Consulting, 12=Biotechnology, 41=Banking, 42=Insurance, 43=Financial Services,
80=Marketing & Advertising, 96=Information Technology & Services
- Employees: "FROM_1_TO_10", "FROM_10_TO_50", "FROM_50_TO_200", "FROM_200_TO_500", "FROM_500_TO_1000", "FROM_1000_TO_5000", "FROM_5000_TO_10000", "OVER_10000"
- Job Function / Seniority / Job Title / Location: identical shape to the Firmographic + G2 tools (PRD-29704 — the old Bombora-specific names `function_ids` / `seniority_ids` / `countries` / `cities` were renamed to the canonical contact-criteria fields below so Max can transfer the same criteria across audience types).
CONTACTS CRITERIA:
Use the following parameters to filter and target specific contacts within accounts:
GEOGRAPHIC TARGETING:
location_country_ids: Array of country IDs (e.g., [29] for Brazil, [229] for United States)
location_state_ids: Array of state IDs (e.g., [5] for California, [32] for New York)
JOB TITLES:
job_title_includes: Array of free text strings to include (e.g., ["Software Engineer", "Manager"])
job_title_excludes: Array of free text strings to exclude (e.g., ["Senior", "Lead"])
JOB FUNCTIONS: Valid job function IDs and their labels:
1: Marketing, 2: Sales, 3: Customer Service, 4: Finance, 5: Human Resources, 6: Public Relations
7: Media, 8: Design, 9: Engineering, 10: Operations, 11: Legal, 12: Education
13: Health, 14: Real Estate, 15: Accounting, 16: Administrative, 17: Business Development
18: Community and Social Services, 19: Consulting, 20: Entrepreneurship, 21: Information Technology
22: Military and Protective Services, 23: Product Management, 24: Program and Project Management
25: Purchasing, 26: Quality Assurance, 27: Research, 28: Trades
job_function_include_ids: Array of job function IDs to include (e.g., [9] for Engineering)
job_function_exclude_ids: Array of job function IDs to exclude
SENIORITY LEVELS: Valid seniority IDs and their labels:
2: Manager, 3: Director, 4: VP, 5: CXO, 6: Unpaid, 7: Training
8: Senior, 9: Owner, 10: Entry, 11: Partner
seniority_include_ids: Array of seniority level IDs to include (e.g., [10, 7] for Entry and Training)
seniority_exclude_ids: Array of seniority level IDs to exclude
CONTACT LIMITS:
contacts_per_company_limit: Maximum number of contacts to target per company (optional). Example: 20
USAGE NOTES:
All ID fields (countries, states, job functions, seniorities) use numeric IDs from the platform
Job titles are free text strings, not IDs
Use include parameters to specify which criteria to target
Use exclude parameters to filter out contacts matching specific criteria
Combine multiple criteria for precise targeting (e.g., Senior Engineers in California)
Criteria are combined with AND logic, so all conditions must be met
CONTACTS CRITERIA PARAMETERS(Usually after other initial audience parameters to be described next):
location_country_ids: Array of country IDs (optional)
location_state_ids: Array of state IDs (optional)
job_title_includes: Array of job title keywords to include (optional)
job_title_excludes: Array of job title keywords to exclude (optional)
job_function_include_ids: Array of job function IDs (optional)
job_function_exclude_ids: Array of job function IDs (optional)
seniority_include_ids: Array of seniority level IDs (optional)
seniority_exclude_ids: Array of seniority level IDs (optional)
contacts_per_company_limit: Maximum contacts per company (optional)
Returns audience details with ID, size estimation, and creation status.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| name | Yes | Audience name (required) | |
| topics | Yes | Array of buyer intent topics (required). Use get_intent_topics to retrieve available topics. Example: ['Pardot', 'Salesforce'] | |
| employees | No | Employee count ranges for company targeting (optional). Valid values: 'FROM_1_TO_10', 'FROM_10_TO_50', 'FROM_50_TO_200', 'FROM_200_TO_500', 'FROM_500_TO_1000', 'FROM_1000_TO_5000', 'FROM_5000_TO_10000', 'OVER_10000' | |
| industries | No | Industry IDs for company targeting (optional). Valid range: 1-148. Example: [4, 96] | |
| job_title_excludes | No | Free text keywords for job titles to exclude (optional). Example: ['Senior', 'Lead'] | |
| job_title_includes | No | Free text keywords for job titles to include (optional). Example: ['Software Engineer', 'Manager'] | |
| location_state_ids | No | State IDs for geographic targeting (optional). Valid US State IDs: 1 (Alabama), 2 (Alaska), 3 (Arizona), 4 (Arkansas), 5 (California), 6 (Colorado), 7 (Connecticut), 8 (Delaware), 9 (Florida), 10 (Georgia), 11 (Hawaii), 12 (Idaho), 13 (Illinois), 14 (Indiana), 15 (Iowa), 16 (Kansas), 17 (Kentucky), 18 (Louisiana), 19 (Maine), 20 (Maryland), 21 (Massachusetts), 22 (Michigan), 23 (Minnesota), 24 (Mississippi), 25 (Missouri), 26 (Montana), 27 (Nebraska), 28 (Nevada), 29 (New Hampshire), 30 (New Jersey), 31 (New Mexico), 32 (New York), 33 (North Carolina), 34 (North Dakota), 35 (Ohio), 36 (Oklahoma), 37 (Oregon), 38 (Pennsylvania), 39 (Rhode Island), 40 (South Carolina), 41 (South Dakota), 42 (Tennessee), 43 (Texas), 44 (Utah), 45 (Vermont), 46 (Virginia), 47 (Washington), 48 (West Virginia), 49 (Wisconsin), 50 (Wyoming), 52 (District of Columbia). Example: [5] for California, [32] for New York | |
| location_country_ids | No | Country IDs for geographic targeting (optional). Valid IDs: 1 (Afghanistan), 2 (Albania), 3 (Algeria), 4 (American Samoa), 5 (Andorra), 6 (Angola), 7 (Anguilla), 8 (Antarctica), 9 (Antigua and Barbuda), 10 (Argentina), 11 (Armenia), 12 (Aruba), 13 (Australia), 14 (Austria), 15 (Azerbaijan), 16 (Bahamas), 17 (Bahrain), 18 (Bangladesh), 19 (Barbados), 20 (Belarus), 21 (Belgium), 22 (Belize), 23 (Benin), 24 (Bermuda), 25 (Bhutan), 26 (Bolivia), 27 (Bosnia and Herzegovina), 28 (Botswana), 29 (Brazil), 30 (British Indian Ocean Territory), 31 (British Virgin Islands), 32 (Brunei), 33 (Bulgaria), 34 (Burkina Faso), 35 (Burundi), 36 (Cambodia), 37 (Cameroon), 38 (Canada), 39 (Cape Verde), 40 (Cayman Islands), 41 (Central African Republic), 42 (Chad), 43 (Chile), 44 (China), 45 (Christmas Island), 46 (Cocos Islands), 47 (Colombia), 48 (Comoros), 49 (Cook Islands), 50 (Costa Rica), 51 (Croatia), 53 (Curacao), 54 (Cyprus), 55 (Czech Republic), 56 (Democratic Republic of the Congo), 57 (Denmark), 58 (Djibouti), 59 (Dominica), 60 (Dominican Republic), 61 (East Timor), 62 (Ecuador), 63 (Egypt), 64 (El Salvador), 65 (Equatorial Guinea), 66 (Eritrea), 67 (Estonia), 68 (Ethiopia), 69 (Falkland Islands), 70 (Faroe Islands), 71 (Fiji), 72 (Finland), 73 (France), 74 (French Polynesia), 75 (Gabon), 76 (Gambia), 77 (Georgia), 78 (Germany), 79 (Ghana), 80 (Gibraltar), 81 (Greece), 82 (Greenland), 83 (Grenada), 84 (Guam), 85 (Guatemala), 86 (Guernsey), 87 (Guinea), 88 (Guinea-Bissau), 89 (Guyana), 90 (Haiti), 91 (Honduras), 92 (Hong Kong), 93 (Hungary), 94 (Iceland), 95 (India), 96 (Indonesia), 98 (Iraq), 99 (Ireland), 100 (Isle of Man), 101 (Israel), 102 (Italy), 103 (Ivory Coast), 104 (Jamaica), 105 (Japan), 106 (Jersey), 107 (Jordan), 108 (Kazakhstan), 109 (Kenya), 110 (Kiribati), 111 (Kosovo), 112 (Kuwait), 113 (Kyrgyzstan), 114 (Laos), 115 (Latvia), 116 (Lebanon), 117 (Lesotho), 118 (Liberia), 119 (Libya), 120 (Liechtenstein), 121 (Lithuania), 122 (Luxembourg), 123 (Macau), 124 (Macedonia), 125 (Madagascar), 126 (Malawi), 127 (Malaysia), 128 (Maldives), 129 (Mali), 130 (Malta), 131 (Marshall Islands), 132 (Mauritania), 133 (Mauritius), 134 (Mayotte), 135 (Mexico), 136 (Micronesia), 137 (Moldova), 138 (Monaco), 139 (Mongolia), 140 (Montenegro), 141 (Montserrat), 142 (Morocco), 143 (Mozambique), 144 (Myanmar), 145 (Namibia), 146 (Nauru), 147 (Nepal), 148 (Netherlands), 149 (Netherlands Antilles), 150 (New Caledonia), 151 (New Zealand), 152 (Nicaragua), 153 (Niger), 154 (Nigeria), 155 (Niue), 157 (Northern Mariana Islands), 158 (Norway), 159 (Oman), 160 (Pakistan), 161 (Palau), 162 (Palestine), 163 (Panama), 164 (Papua New Guinea), 165 (Paraguay), 166 (Peru), 167 (Philippines), 168 (Pitcairn), 169 (Poland), 170 (Portugal), 171 (Puerto Rico), 172 (Qatar), 173 (Republic of the Congo), 174 (Reunion), 175 (Romania), 176 (Russia), 177 (Rwanda), 178 (Saint Barthelemy), 179 (Saint Helena), 180 (Saint Kitts and Nevis), 181 (Saint Lucia), 182 (Saint Martin), 183 (Saint Pierre and Miquelon), 184 (Saint Vincent and the Grenadines), 185 (Samoa), 186 (San Marino), 187 (Sao Tome and Principe), 188 (Saudi Arabia), 189 (Senegal), 190 (Serbia), 191 (Seychelles), 192 (Sierra Leone), 193 (Singapore), 194 (Sint Maarten), 195 (Slovakia), 196 (Slovenia), 197 (Solomon Islands), 198 (Somalia), 199 (South Africa), 200 (South Korea), 201 (South Sudan), 202 (Spain), 203 (Sri Lanka), 205 (Suriname), 206 (Svalbard and Jan Mayen), 207 (Swaziland), 208 (Sweden), 209 (Switzerland), 211 (Taiwan), 212 (Tajikistan), 213 (Tanzania), 214 (Thailand), 215 (Togo), 216 (Tokelau), 217 (Tonga), 218 (Trinidad and Tobago), 219 (Tunisia), 220 (Turkey), 221 (Turkmenistan), 222 (Turks and Caicos Islands), 223 (Tuvalu), 224 (U.S. Virgin Islands), 225 (Uganda), 226 (Ukraine), 227 (United Arab Emirates), 228 (United Kingdom), 229 (United States), 230 (Uruguay), 231 (Uzbekistan), 232 (Vanuatu), 233 (Vatican), 234 (Venezuela), 235 (Vietnam), 236 (Wallis and Futuna), 237 (Western Sahara), 238 (Yemen), 239 (Zambia), 240 (Zimbabwe), 241 (Guadeloupe). Example: [29] for Brazil, [229] for United States | |
| seniority_exclude_ids | No | Seniority level IDs to exclude (optional). Valid IDs: 2-11 as listed above | |
| seniority_include_ids | No | Seniority level IDs to include (optional). Valid IDs: 2 (Manager), 3 (Director), 4 (VP), 5 (CXO), 6 (Unpaid), 7 (Training), 8 (Senior), 9 (Owner), 10 (Entry), 11 (Partner). Example: [10, 7] for Entry and Training | |
| job_function_exclude_ids | No | Job function IDs to exclude (optional). Valid IDs: 1-28 as listed above | |
| job_function_include_ids | No | Job function IDs to include (optional). Valid IDs: 1 (Marketing), 2 (Sales), 3 (Customer Service), 4 (Finance), 5 (HR), 6 (PR), 7 (Media), 8 (Design), 9 (Engineering), 10 (Operations), 11 (Legal), 12 (Education), 13 (Health), 14 (Real Estate), 15 (Accounting), 16 (Administrative), 17 (Business Development), 18 (Community Services), 19 (Consulting), 20 (Entrepreneurship), 21 (IT), 22 (Military Services), 23 (Product Management), 24 (Program/Project Management), 25 (Purchasing), 26 (QA), 27 (Research), 28 (Trades). Example: [9] for Engineering | |
| contacts_per_company_limit | No | Maximum number of contacts to target per company (optional). Example: 20 |