Get Budget Group Performance
budget_group_performancePerformance statistics for a specific budget group by name. IMPORTANT: Accepts budget group NAME directly - no need to look up ID first. Do NOT call get_budget_group before this tool.
USE FOR: Budget group CPL/ROI/Pipeline/MQL analysis, spending and conversion metrics, experiment performance within budget group, efficiency analysis. NOT FOR: Comparing ALL budget groups (use list_budget_groups), individual experiments without budget group context (use experiment_performance_stats), account-level aggregates (use account_level_stats), budget group config WITHOUT performance (use get_budget_group).
HOW IT WORKS: Takes name → looks up ID → fetches experiments tagged with budget group → returns detailed performance.
METRICS RETURNED: spent, impressions, clicks | leads, mqls, conversions | ctr, cpl, cpc, cpm, conversionRate, mqlRate | oppsAmount, triggeredAmount, totalOpps, totalTriggered | name, status, channel, dates
DATE HANDLING: No dates = all-time data. Supports ISO 8601 date ranges.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| page | No | Page number for pagination (0-based). Use for paginating through large result sets. | |
| size | No | Number of experiments per page. Default is 10. Use larger values (up to 10000) for comprehensive analysis — pull the whole set rather than a sample. | |
| sort | No | Sort criteria for experiments. Format: field,field,direction. Examples: 'experimentId,name,asc', 'spent,desc', 'cpl,asc' | experimentId,name,asc |
| endDate | No | End date for analysis in ISO 8601 format (YYYY-MM-DDTHH:mm:ss.SSSZ, e.g., '2025-12-15T23:59:59.999Z'). Optional - if not provided, no end date filter is applied. | |
| startDate | No | Start date for analysis in ISO 8601 format (YYYY-MM-DDTHH:mm:ss.SSSZ, e.g., '2025-01-01T00:00:00.000Z'). Optional - if not provided, no start date filter is applied. | |
| budget_group_name | Yes | Name of the budget group to analyze (required). The tool will automatically look up the budget group ID. Example: 'Brand Awareness', 'ToFu', 'Lead Gen Q4' | |
| excludeExperimentName | No | Experiment name to exclude from results. Useful for filtering out specific experiments from the analysis. |